Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My Rankings Keep Going Down - Needs some more ideas on why...
-
Hi Everyone,
I have been working on the website www.PetsSpark.com for a while now. I used to be on the first page for many of my keywords, now I am lucky if i am on the 2nd or 3rd. I stopped my SEO efforts for about 3 months while making changes to the website, its whithin these 3 months that I started dropping from the first page.
The biggest thing I notice is the "type" of website now ranking for my main keywords. Mostly Forums, Blogs, or Product Review websites.
Take for instance Dog Tear Stain Remover. I used to rank at about #5 for this keyword and now i rank at #20.
I'm not sure if my loss of ranking is a combination of things like who Google is letting rank now or if there is something wrong on my website, etc.
Can anyone give me a little insight?? Please....
I will also be happy to give more information about what has been going on if needed.
-
I would try to externalize a tremendous amount of your coding and comments within the code. If you can use internal links more effectively to direct your users to the interior pages within the site, also your content isn't organized in a themed website ( with silo structure reflective of the main topics).
I would most certainly, review your on page coding for crawlibility for the spiders. Update your sitemap and organize your content into themes that are cross linking based on the main relevant topic and of course your keywords.
I would also move your content up higher on the page, so it is clear that the text is answering the user query, not just retail website. Review your main competitors who have outranked you in the latest decline, my guess is that your rankings have dropped due to at least two updates from Google. Including the ever popular muffin top.
-
I do audits to help sites determine the reasons for their traffic drops. I'm not sure if it is ok to post a link to my audit information, so the best thing to do would be to contact me by private message and we can talk.
-
We are considering hiring an outside consultant to help on this issue. Is that what you do for a living?
-
This is probably good news then. It means that it is unlikely that an algorithm change is affecting your site. I can't say for certain without having a detailed look at your site and your competitors but it's possible that other sites are just outperforming you. Your niche is a competitive one!
It's interesting that you noticed that forums, blogs and review sites are outranking you. Google has been making changes to reward sites that add significant value when someone is searching for a product and not just using standard product descriptions. I didn't have a thorough look, but a quick search of text from your tear stains page shows me 29 other pages that are using the same description. In order to rank better you may need to create more unique stuff.
It is challenging for stores to rank well these days!
However, there could be other factors, but that is my best guess.
EDIT: I just went back and looked. I didn't realize your whole site was about tear stains. You do have additional information too. Sorry...I don't know the reason for your rankings drop. I wish I had more time to dig into this.
-
I took a look at my organic search visits since March. There is no defining day that the visits dropped. Just a slow progression of fewer and fewer visits from my targeted keywords.
-
Can you pinpoint the day of your traffic drop? Take a look at your organic search traffic. Does it drop on the same day as a Panda update?
-
I just had a quick look on ahrefs.com and your backlinks (well the ones ahrefs have clocked anyway) have dropped by aprox 15% over relatively short timescale (since 20th Jan aprox), but that doesnt really fit your 3 month timescale but thought would mention it just in case
I cant see G+ in your social properties so definately worth developing G+ pers page/authorship and link to your content (if not already) and of course G+ company page and link that to site too
Sorry prob not much help but my 2 cents worth from having very quick look
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website ranking declined after connecting to CDN
Hi! We are trying to rank https://windowmart.ca for various local search terms. Our head office is in Edmonton where we try to rank https://windowmart.ca/edmonton-windows-doors/ for such terms as "windows Edmonton", "replacement windows Edmonton", "windows and doors Edmonton" as well as others. The website was the leader in its niche for around 2 years. Then we've got some server related issues, moved to a new server and connected CDN Nitropack that really improved our google speed test results. Recently we noticed that our rankings started to drop. Do you know if Nitropack can negatively effect local SEO rankings? Thank you!
Technical SEO | | vaskrupp0 -
Why Google de-rank a website.
Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?
Technical SEO | | Moeen22330 -
How long does it take to rank easy keywords?
I have an established site with low keyword ranking and the keyword I am wanting to rank for it rated below 10 on Moz. It has been a few days since I published the article.
Technical SEO | | Begbie20060 -
Remove sitemap, effect ranking?
We are considering to remove our sitemap because it doesn't display the right structure. Will it affect current rankings if we remove the sitemap en continuing without a sitemap? Thanks
Technical SEO | | rijwielcashencarry0400 -
Which Sitemap to keep - Http or https (or both)
Hi, Just finished upgrading my site to the ssl version (like so many other webmasters now that it may be a ranking factor). FIxed all links, CDN links are now secure, etc and 301 Redirected all pages from http to https. Changed property in Google Analytics from http to https and added https version in Webmaster Tools. So far, so good. Now the question is should I add the https version of the sitemap in the new HTTPS site in webmasters or retain the existing http one? Ideally switching over completely to https version by adding a new sitemap would make more sense as the http version of the sitemap would anyways now be re-directed to HTTPS. But the last thing i can is to get penalized for duplicate content. Could you please suggest as I am still a rookie in this department. If I should add the https sitemap version in the new site, should i delete the old http one or no harm retaining it.
Technical SEO | | ashishb010 -
Sites Copying my Content Ranking Higher
A number of sites are copying - either 100% word for word, paragraphs, or sentences of my content and are ranking higher. Some sites are doing this with permission/properly and are linking back to my article Others are not linking back or giving credit. Some of these sites, in some cases are ranking higher than me in Google results. What can I do?
Technical SEO | | ben10000 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
Bing rank drop off for multiple sites
Hi Mozzers, Seeing some wacky stuff going on on some sites I manage. In more than a few, the ranking on bing has dropped basically overnight from page one spots to not being found on the first 100 positions. Anyone else seeing similar results? Some of the sites are fairly new, some have been around for ages, some are wordpress, some are not. I've been searching for some news of a big change on bing, but keep reading about bing dropping the thin sites during black friday. In one example, I had the site set up in BWT for a while, and had a look at the data. The reports show that the pages are crawled, the index summary shows pages indexed, and there seems to be no crawl errors, but rankings are absolutely gone. Also, I can't see the sites in bing if I search "site:example.com" in bing. Here's 2 examples, the first would make sense since it's pretty thin as I havent added much content yet: http://homewindowtint.org but this one doesn't make sense to me. Sure there's a few errors, but to be dropped like a rock seems weird http://www.ahmedandsukaram.com
Technical SEO | | rosstaylor0