Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
WordPress and category/subcategory landing pages
-
Hey,
Here's my situation. I'm building a WordPress blog for product reviews of a certain niche.
Current category setup is 4 main categories with 4-8 subcategories each. Each subcategory has a unique description that will help it become a landing page for certain keywords, after which it lists the posts from that subcategory.
The posts will always be assigned to a sub-category, never to a main category.
My issue is what to do with the main categories. They're fairly general so they're not really targeting any keywords, and don't have any unique descriptions attached to them. I was thinking of choosing between three options on designing the main category pages:
- List the subcategories + normal posts loop that bring the latest posts from the subcategories (may create a lot of duplicate content since the subcategory pages are also listing their posts)
- List only the subcategories (+ maybe just the latest post from each subcategory)
- Don't link the main categories at all, instead only use them to create dropdowns for the subcategories
So, what would you choose, and why?
-
Would you feel of will comfortable sharing the URL either here or in a private message.
a screenshot perhaps of what you would like it to look like?
A screenshot of what you have now.
I built many blogs and have followed the Advice given on copyblogger.com it has not steered me wrong yet.
http://www.copyblogger.com/wordpress-setup-mistakes/#more-30398
What you're doing is adding a parent category or page?
You can add new categories and subcategories as shown below, however you will want to link to every one of them meaning each one has its own page without a / category/ sub/
You want examples/category/tag/
That will do what you are wishing the subcategory to do however it will do it in a much cleaner and better way for your blog.
http://www.wpbeginner.com/beginners-guide/how-to-add-categories-and-subcategories-to-wordpress/
I get what you're saying now your WordPress structure is set to use categories and subcategories
http://www.copyblogger.com/wordpress-setup-mistakes/#more-30398
Mistake 3: Too many categories, not enough tags
This is a really common error that even proficient content publishers can make — especially once your site starts to outgrow its original purpose.
It’s easy to just assign another category and dump posts into it, but that starts to create a very cluttered category structure. This is where tags can step in to do the job of tying together your posts.
Think of it this way: Categories are best for segmenting your content into broad sections. Tags help further refine and filter each post into specific sub-sections.
Category
Sub category 1
Sub category 1
New Category
Sub category 1
Etc.
http://wordpress.org/tags/subcategories
Would you like the categories to show up as URLs or would you like them to show up simply as a choice inside of the main URL?
My reason for asking is not due to URL structure so much as how your blog will operate. I also want to ask you what framework you're using?
My reason their different ways of going about things on different frameworks is I am sure you know.
I'm sure that you've gotten rid of the category Uncategorized right?
http://wordpress.org/extend/ideas/topic/automatic-building-sublevels-menus-using-subcategories
http://wordpress.org/extend/plugins/sub-categories-widget/
http://stackoverflow.com/questions/11594678/wordpress-categories-linking-to-subcategories
Would be more worried about burying my links using the subcategories for every subcategory you create Google's going to have to dig a little deeper I would suggest building pages instead of categories I understand in certain instances that is not an option. However if using subcategories I would need to know if you want them to be shown? If yes you may use tools like this
http://wordpress.org/extend/plugins/sub-categories-widget/
Or
http://yoast.com/showing-subcategories-on-wordpress-category-pages/
I would be very wary of doing that but I to understand if you want to essentially categorize your information. Maybe
SEO
Hosting
Etc.
Make them into tags not subcategories.
I hope what I've written makes sense. And I had to do some research I do everything on WordPress myself so if I could see a screenshot pictures worth 1000 words as they say.
Sincerely,
Thomas
-
Thanks Tom! However, I'm not interested in the URL structure, as I got that figured down. I'm mainly curious on what's a good practice for designing the blog category page when you have subcategories, and all the posts belong to the subcategories themselves.
-
I use Premise as you can change the landing page url to meet your needs. You want the least amount of parameters after the
http://wordpress.org/support/topic/plugin-wordpress-seo-by-yoast-remove-category-base
Get it here
http://wordpress.org/extend/plugins/wordpress-seo/
Original URL/ this will get you the most ranking power. You may also want to use WordPressSEO by yost you can eliminate categories from the URL therefore lowering the the amount of parameters your website will show.
If I had A) http://example/landing-page/
Vs
B) http://example/category/landing-page/
I will always pick the one with the least amount of forward slashes or parameters
There is a good price on Unbounce to create landing pages inside the SEOmoz pro perks
http://www.seomoz.org/pro-perks
I like http://getpremise.com/
Landing Page URLs – This option allows you to create a unique URL for all the landing pages you create. Like a category distinction, it will keep your landing pages ordered and more SEO friendly.
basically in WordPress you you want the least amount of parameters after the/as possible to not use your categories to dilute the URL unless the category is a unique category and is the only thing after the/.
I hope this makes things easier.
Sincerely,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
What is the right schema.org link for a web design / developer / mobile agency?
It seems strange that a group of web developers would make up an entire structured language to designate businesses by category and somehow forget to include companies like.... web developers. So I must be missing it, what is correct to use?
On-Page Optimization | | yeagerd0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
Page speed tools
Working on reducing page load time, since that is one of the ranking factors that Google uses. I've been using Page Speed FireFox plugin (requires FireBug), which is free. Pretty happy with it but wondering if others have pointers to good tools for this task. Thanks...
On-Page Optimization | | scanlin0