Do pages with low PA effect DA?
-
I was looking into raising my firm's Domain Authority and I had a thought. I was wondering if our very low PA pages are bringing the overall DA down?
Our homepage is at 43 currently and the DA is 32. We have quite a few pages and I am trimming a little fat in the deep pages currently. I was wondering what would be the result in terms of DA
I am also starting an aggressive initiative to blog more and try to attract links through guest posting and HARO (Hep A Reporter Out).
I understand that many people will say DA is not a metric your should necessarily build around. But, while I am fighting for rankings in a very competitive vertical, I assume a higher DA is better, no?
From everything I have read on Moz over the years, they say that the DA metric is the one that tries to encompass a multitude of factors, similar to the way something more complex like the Google algorithm does. So, I assumed finding small gains in DA could be beneficial to the site's rankings and traffic
I tried to go into detail and get specific here because I know how many bad questions are asked daily. Thanks anyone and everyone for the help, I do thoroughly appreciate the Moz community
-
Howdy,
Let me address your question from a technical point of view. Disclaimer: I am not a Data Scientist at Moz, nor do I know the precise algorithms that comprise DA and PA. That said, I am comfortable discussing these metrics in broad terms.
Q. "I was wondering if our very low PA pages are bringing the overall DA down?"
A. In short, no. Generally speaking, low PA pages won't bring down a site's DA.Q. "If I delete low PR pages, would that help my overall DA?"
A. Again, no, but this is a more interesting question! If your site was hit by Panda, or has lots of low-quality duplicate content pages, then in many cases removing the worst offending pages has sometimes been shown to improve search rankings.This won't be reflected in your Domain Authority score, as DA doesn't take Panda-like considerations into its algorythm. And this isn't to say you should remove low PA pages based on this consideration. But if you suspect low-quality pages (not the same as low PA pages) are hurting you and serve little purpose to the visitor, or you suspect a Panda penalty, then this is the only case I'd suggest considering removing pages.
Hope this helps!
-Cyrus
-
I figured I would get a response like this. I will tell you that working with a law firm, we are limited in what exactly we can do as far as being very outside the box. We definitely have to stick within a certain comfort zone of tactics. I think I have some really wild ideas that would bring links, but I also have to keep a very specific brand image.
As far as fighting for metrics, I thought the point of these specific metrics were to at least suggest how a site looks to a search engine. My point of that statement is that, it would seem as though trying to up these metrics would result, in most cases, in better rankings.
People find lawyers in a very specific way, which most of the time who their peer group has used. Coming up more prominently in SERPs could be a large boost to business and I was looking for some possible gains through adjusting the site architecture.
If I put the response as a "Good Answer", will I cease to get responses. I appreciate it, but would love to hear anyone who have actual information or hypothesis about the question directly, which was "I was wondering if our very low PA pages are bringing the overall DA down?" or "If I delete low PR pages, would that help my overall DA?"
-
I am fighting for rankings in a very competitive vertical.
OK.... then why are you fighting for metrics? Take the fight directly to your competitors. What can you do that will have a direct and immediate impact against them?
Can you attack them with superior content?
What do people in your niche need to know that nobody is talking about? What are the misconceptions? Where is the beef?
I am also starting an aggressive initiative to blog more and try to attract links through guest posting and HARO (Hep A Reporter Out).
Why do this? Take the fight on your domain and direct it straight against your competitors. Get into their SERPs with something competitive. Get into SERPs that they have ignored with something that will pull traffic.
Why create content that will put these guest blog sites into your SERPs as competitors. Build assets for your own domain with that same effort.
So, I assumed finding small gains in DA could be beneficial to the site's rankings and traffic
Attack things that will directly improve your rankings and traffic. Attack the root, not the numbers.
How can you improve your website? Make a list of actionables that you can build to impress your visitors.
I was wondering if our very low PA pages are bringing the overall DA down?
Do something about those pages. Improve them. Get them into the fight against your competitors in a meaningful way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With Google's new Speed Update, what does that mean for AMP pages?
Hey everyone! I wanted to get the other Mozzers opinions on this. With Google announcing a new Speed Update that will affect mobile rankings, I wanted to ask: How will AMP pages play into this? Let me know what you think!
Web Design | | TaylorRHawkins
Thanks!2 -
Facebook is now only allowing owners of FB pages (not admins) to create keys for a WP blog post syndication. Is there a way around this?
I hired a contractor to configure a WP plugin to syndicate FB, G+, Twitter and standard WP posts. He is using NextScripts: Social Networks Auto-Poster. He came back to me saying that FB is now only allowing direct owners (not admins) of FB pages to create keys. This means I have to give my client's personal FB access to a third party contractor. I'm not comfortable asking my client to do this. Does anybody know of a way around this? Is there a way to create a FB key with just admin access? Thanks
Web Design | | RosemaryB0 -
Duplicate items across different pages?
On our new website we have a testimonials page which you can cycle through them. We also have the testimonial on the our work / project page. Essentially this is duplicate content from another page, what's the best thing to do here? In the sake of SEO, remove the duplicate content and only have one? Or won't it make much difference?
Web Design | | vortexuk0 -
Are these doorway pages or not? Concerned due to Panda 4.0
For a new site we're building, the Products team wants the header (let's call this Product-Header) to have links to every subsection of every section on every page. Since this is a bad idea, I want Product-Header to be coded in such a way that it doesn't appear in the code or the links are nofollow, noindex. I want to instead create static versions of these pages without the Product-Header. The homepage links to the static URL section pages, those main section pages link to static subsection pages, and so on. It's one nice silo. I am concerned though that Google won't like this due to these static pages are being created specifically for search engines. Users could click through to this static parallel site from the homepage, or they could use the dynamic URL site. This is similar to what etsy.com is doing where you can search Google for "mermaid bridal" and get this page https://www.etsy.com/market/mermaid_bridal but the dynamic version of the page does not show up. However you can search on etsy.com for " mermaid bridal" and get https://www.etsy.com/search?q=mermaid bridal&ship_to=US. Could these static versions that show up in search engines be seen as doorway pages? I know ebay.com got spanked for doorway pages and I don't want to do anything that would get this site penalized.
Web Design | | CFSSEO0 -
Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?
Okay, so our company offers video production, web design, and web marketing services. While we do offer these services individually, our goal is to get our clients to integrate these services together. Our nav is currently like so : home - about - video - web design - web marketing - blog - contact Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us). The services button usually links to a category page or has a drop down with links to the company's individual services. I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc). Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages). I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!
Web Design | | RenderPerfect0 -
Wordpress Pages not indexing in Google
Hi, I've created a Wordpress site for my client. I've produced 4 content pages and 1 home page but in my sitemap it only says I have 1 page indexed. Also SEOmoz only finds 1 page. I'm lost on what the problem could be. The domain name is www.dobermandeen.co.uk Many thanks for any help. Alex
Web Design | | SeoSheikh0 -
Landing Page/Home Page issues
Hi. I was speaking with my designer last night (we are setting up a new website) and we were discussing the design of our homepage, now the designer said he wanted the first page of the website to be a sort of landing page page were the visitor has to click and enter, im sure everyone has all come across these before. However, I am concerned as to the SEO implications of this? Any help guys?
Web Design | | CompleteOffice0