Getting Pages Requiring Login Indexed
-
Somehow certain newspapers' webpages show up in the index but require login. My client has a whole section of the site that requires a login (registration is free), and we'd love to get that content indexed. The developer offered to remove the login requirement for specific user agents (eg Googlebot, et al.). I am afraid this might get us penalized.
Any insight?
-
My guess: It's possible, but it would be an uphill battle. The reason being Google would likely see the page as a duplicate of all the other pages on your site with a login form. Not only does Google tend to drop duplicate pages from it's index (especially if it has a duplicate title tag - more leeway is giving the more unique elements you can place on a page) but now you face a situation where you have lots of duplicate or "thin" pages, which is juicy meat for a Panda-like penalty. Generally, you want to keep this pages out of the index, so it's a catch 22.
-
That makes sense. I am looking into whether any portion of our content can be made public in a way that would still comply with industry regulations. I am betting against it.
Does anyone know whether a page requiring login like this could feasibly rank with a strong backlink profile or a lot of quality social mentions?
-
The reason Google likes the "first click free" method is because they want the user to have a good result. They don't want users to click on a search result, then see something else on that page entirely, such as a login form.
So technically showing one set of pages to Google and another to users is considered cloaking. It's very likely that Google will figure out what's happening - either through manual review, human search quality raters, bounce rate, etc - and take appropriate actions against your site.
Of course, there's no guarantee this will happen, and you could argue that the cloaking wasn't done to deceive users, but the risk is high enough to warrant major consideration.
Are there any other options for displaying even part of the content, other than "first-click-free"? For example, can you display a snippet or few paragraphs of the information, then require login to see the rest? This at least would give Google something to index.
Unfortunately, most other methods for getting anything indexed without actually showing it to users would likely be considered blackhat.
Cyrus
-
Should have read the target:
"Subscription designation, snippets only: If First Click Free isn't a feasible option for you, we will display the "subscription" tag next to the publication name of all sources that greet our users with a subscription or registration form. This signals to our users that they may be required to register or subscribe on your site in order to access the article. This setting will only apply to Google News results.
If you prefer this option, please display a snippet of your article that is at least 80 words long and includes either an excerpt or a summary of the specific article. Since we do not permit "cloaking" -- the practice of showing Googlebot a full version of your article while showing users the subscription or registration version -- we will only crawl and display your content based on the article snippets you provide. If you currently cloak for Googlebot-news but not for Googlebot, you do not need to make any changes; Google News crawls with Googlebot and automatically uses the 80-word snippet.
NOTE: If you cloak for Googlebot, your site may be subject to Google Webmaster penalties. Please review Webmaster Guidelines to learn about best practices."
-
"In order to successfully crawl your site, Google needs to be able to crawl your content without filling out a registration form. The easiest way to do this is to configure your webservers not to serve the registration page to our crawlers (when the user-agent is "Googlebot") so that Googlebot can crawl these pages successfully. You can choose to allow Googlebot access to some restricted pages but not others. More information about technical requirements."
-http://support.google.com/webmasters/bin/answer.py?hl=en&answer=74536
Any harm in doing this while not implementing the rest of First Click Free??
-
What would you guys think about programming the login requirement behavior in such a way that only Google can't execute it--so Google wouldn't know that it is the only one getting through?
Not sure whether this is technically possible, but if it were, would it be theoretically likely to incur a penalty? Or is it foolish for other reasons?
-
Good idea--I'll have to determine precisely what I can and cannot show publicly and see if there isn't something I can do to leverage that.
I've heard about staying away from agent-specific content, but I wonder what the data are and whether there are any successful attempts?
-
First click free unfortunately won't work for us.
How might I go about determining how adult content sites handle this issue?
-
Have you considered allowing only a certain proportion of each page to show to any visitors including search engines. This way your pages will have some specific content that can be indexed and help you rank in the SERPs.
I have seen it done where publications behind a pay wall only allow the first paragraph or two to show - just enough to get them ranked appropriately but not enough to stop user wanting to register to access the full articles when they find them either through the SERPs, other sites or directly.
However for this to work it all depends on what the regualtions you mention require - would a proportion of the content being shown to all be ok??
I would definitely stay away from serving up different content to different users if I were you as this is likely to end up causing you trouble in the search engines..
-
I believe newspapers use a feature called "first click free" that enables this to work. I don't know if that will work with your industry regulations or not, however. You may also want to see how sites that deal with adult content, such as liquor sites, have a restriction for viewing let allow indexing.
-
Understood. The login requirement is necessary for compliance with industry regulations. My questions is whether I will be penalized for serving agent-specific content and/or whether there is a better way to get these pages in the index.
-
Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden, so the developers option sounds like a good solution.
You may want to read:
http://www.seomoz.org/beginners-guide-to-seo/why-search-engine-marketing-is-necessary
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting a duplicate page NOT in Google‘s index pass link juice? (External links not showing in search console)
Hello! We have a powerful page that has been selected by Google as a duplicate page of another page on the site. The duplicate is not indexed by Google, and the referring domains pointing towards that page aren’t recognized by Google in the search console (when looking at the links report). My question is - if we 301 redirect the duplicate page towards the one that Google has selected as canonical, will the link juice be passed to the new page? Thanks!
Intermediate & Advanced SEO | | Lewald10 -
Do uncrawled but indexed pages affect seo?
It's a well known fact that too much thin content can hurt your SEO, but what about when you disallow google to crawl some places and it indexes some of them anyways (No title, no description, just the link) I am building a shopify store and it's imposible to change the robots.txt using shopify, and they disallow for example, the cart. Disallow: /cart But all my pages are linking there, so google has the uncrawled cart in it's index, along with many other uncrawled urls, can this hurt my SEO or trying to remove that from their index is just a waste of time? -I can't change anything from the robots.txt -I could try to nofollow those internal links What do you think?
Intermediate & Advanced SEO | | cuarto7150 -
Recommend Layout Page (home, categories or section, individual page)
Hello Could you please share with me your advice and recommendations on how to design a SEO layout (H1, Image, body text, etc). I need to give instructions to our website designer. I would like to see some examples. We are going to work with wordpress and visual composer. I really appreciate your help and time Andy
Intermediate & Advanced SEO | | GHSCostaRica0 -
How to check if the page is indexable for SEs?
Hi, I'm building the extension for Chrome, which should show me the status of the indexability of the page I'm on. So, I need to know all the methods to check if the page has the potential to be crawled and indexed by a Search Engines. I've come up with a few methods: Check the URL in robots.txt file (if it's not disallowed) Check page metas (if there are not noindex meta) Check if page is the same for unregistered users (for those pages only available for registered users of the site) Are there any more methods to check if a particular page is indexable (or not closed for indexation) by Search Engines? Thanks in advance!
Intermediate & Advanced SEO | | boostaman0 -
301'd an important, ranking page to the wrong new page, any recourse?
Our 1,300 page site conversion from static html to Wordpress platform went flawlessly with the exception of 1 significant issue....an old, important, highly ranking page was 301 redirected to the wrong corresponding new page. The page it was redirected to is about a similar product, but not the same. This was an oversight that slipped through. It was brought to my attention when I noticed this new page was still holding the old page's rankings but the bounce rate skyrocketed (clearly because the content on the wrong new page was not relevant). Once identified, we cleaned up the redirect. My fear is that all the juice built up on the old .html page that ranked well has now permanently been passed to an irrelevant, insignificant page. -Is there any way to clean up this mistake? -Is there anything I can do to assist Google in associating the correct 'new' page with correct 'old' page after the wrong redirect was initially set-up? -Am I going to have to start from scratch with the new page in terms of trust, backlinks, etc. since google already noted the redirect? Thanks!
Intermediate & Advanced SEO | | seagreen0 -
Google de-indexed a page on my site
I have a site which is around 9 months old. For most search terms we rank fine (including top 3 rankings for competitive terms). Recently one of our pages has been fluctuating wildly in the rankings and has now disappeared altogether from the rankings for over 1 week. As a test I added a similar page to one of my other sites and it ranks fine. I've checked webmaster tools and there is nothing of note there. I'm not really sure what to do at this stage. Any advice would me much appreciated!
Intermediate & Advanced SEO | | deelo5550 -
Dealing with Redirects and iFrames - getting "product login" pages to rank
One of our most popular products has a very authoritative product page, which is great for marketing purposes, but not so much for current users. When current users search for "product x login" or "product x sign in", instead of getting to the login page, they see the product page - it adds a couple of clicks to their experience, which is not what we want. One of the problems is that the actual login page has barely any content, and the content that it does carry is wrapped around <iframes>. Due to political and security reasons, the web team is reluctant to make any changes to the page, and one of their arguments is that the login page actually ranks #1 for a few other products (at our company, the majority of logins originate from the same domain). </iframes> To add to the challenge - queries that do return the login page as #1 result (for some of our other products) actually do not reference the sign-in domain, but our old domain, which is now a 301 redirect to the sign-in domain. To make that clear - **Google is displaying the origin domain in SERPs, instead of displaying the destination domain. ** The question is - how do we get this popular product's login page to rank higher than the product page for "login" / "sign in" queries? I'm not even sure where we should point links to at this point - the actual sign in domain or the origin domain? I have the redirect chains and domain authority for all of the pages involved, including a few of our major competitors (who follow the same login format), and will be happy to share it privately with a Moz expert. I'd prefer not to make any more information publicly available, so please reach out via private message if you think you can help.
Intermediate & Advanced SEO | | leosaraceni0 -
Volusion store product pages will not index
Hello, I have moved over to Volusion and was wondering if you guys know of any SEO practices that are Volusion specific. i have been working on this site now for 2 months and my impressions and rankings have dropped substantially My 301 redirects where in place before I flipped over and my keywords / titles/ tags etc.. are in place. However i am still not making any progress in the engines. I have noticed that my products are not being indexed per Webmaster tools. I have heard that volusion has something set up to where you must purchase their SEO package in order to rank. I am really at my wits end and currently I thinking about taking a loss and reverting back to my old Shoppe Pro site. Any help would be very appreciated
Intermediate & Advanced SEO | | kerry0217
.0