Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword-Rich Domains - Redirect?
-
Hi, Mozzers-
I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area.
I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate.
2 Questions:
- Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud.
- Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons?
If you need additional info, please PM me for details.
Thank you, friends!
LHC
-
Thank you!
-
I know that there are content management systems that will not permit additional folders and some hosts make it difficult to use WordPress and other blog systems that connect to a database.
I have seen some of those problems myself. However, my blog is important enough to the success of my site that I have.... changed hosts and hired experts to solve such problems....
In my opinion, if the blog is not in a folder then all of my work on it - every day for years - is being done for fractional returns. So, I would be wiling to move a small mountain to get the blog in a folder.
-
Hi, EGOL-
Thanks again for your help with this issue! Just one followup question, due to the site's construction it will be difficult adding a blog at http://www.mydomain.com/blog. It would be very simple to create http://blog.mydomain.com. Thoughts?
-
Other than typos, 301s for previous links or type-in traffic we have only used a supporting domain for advertisement/other marketing purposes that is catchier than the company name and main URL. This domain just 301s to the main domain.
Something like this can be used in print ads, commercials or billboards to get an idea of the traffic resulting from and subsequent effectiveness of the ad. A similar idea is setup with particular landing pages like www.godaddy.com/superbowl.
Using a different domain for this would not create the best brand recognition for the main URL, however. In our case, it's beneficial to use since the URL is the main slogan of the company as well.
-
Thank you! You confirmed my suspicions.
-
Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout?
In my opinion, you are correct... lots of work for little payout.
If this company can contribute good content to a blog it would be best located in a folder on their primary domain. That way, any links that are given to the blog by other webmasters will increase the power and authority of the primary domain. It will also be a place to display the expertise of their company right on the main site.
Look at what SEOMoz has done... their blog is in a folder seomoz.org/blog and this forum is also in a folder seomoz.org/q this was deliberate to concentrate links to their main site.
Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website?
This would be beneficial if you think those domains will receive type-in traffic. If no type-in traffic occurs then there is zero value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Googlebot being redirected but not users?
Hi, We seem to have a slightly odd issue. We noticed that a number of our location category pages were slipping off 1 page, and onto page 2 in our niche. On inspection, we noticed that our Arizona page had started ranking in place of a number of other location pages - Cali, Idaho, NJ etc. Weirdly, the pages they had replaced were no longer indexed, and would remain so, despite being fetched, tweeted etc. One test was to see when the dropped out pages had been last crawled, or at least cached. When conducting the 'cache:domain.com/category/location' on these pages, we were getting 301 redirected to, you guessed it, the Arizona page. Very odd. However, the dropped out pages were serving 200 OK when run through header checker tools, screaming frog etc. On the face of it, it would seem Googlebot is getting redirected when it is hitting a number of our key location pages, but users are not. Has anyone experienced anything like this? The theming of the pages are quite different in terms of content, meta etc. Thanks.
Intermediate & Advanced SEO | | Sayers0 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
Redirect domain or keep separate domains in each country?
Hi all Hoping this might be something that can be answered given the number of variables 🙂
Intermediate & Advanced SEO | | IsaCleanse
My main site is www.isacleanse.com.au (Obviously targeted to Australian Market) and also www.isacleanse.co.nz targeted to NZ. The main Keywords im targeting are 'Isagenix' for both and also Isagenix Australia, Isagenix Perth, Sydney (Australian cities) and Isagenix NZ, Isagenix New Zealand, Isagenix Auckland etc.. for NZ The Australian site gets a lot more traffic and Australian market gets a lot more searches - I also have a section www.isacleanse.com.au/isagenix-new-zealand/ on the Australian site. The question is am I best off redirrecting the .co.nz domain completley to the Australian Domain to give it extra SEO Juice?0 -
Blog subdomain not redirecting
Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark
Intermediate & Advanced SEO | | MarkWill0 -
How do you 301 redirect URLs with a hashbang (#!) format? We just lost a ton of pagerank because we thought javascript redirect was the only way! But other sites have been able to do this – examples and details inside
Hi Moz, Here's more info on our problem, and thanks for reading! We’re trying to Create 301 redirects for 44 pages on site.com. We’re having trouble 301 redirecting these pages, possibly because they are AJAX and have hashbangs in the URLs. These are locations pages. The old locations URLs are in the following format: www.site.com/locations/#!new-york and the new URLs that we want to redirect to are in this format: www.site.com/locations/new-york We have not been able to create these redirects using Yoast WordPress SEO plugin v.1.5.3.2. The CMS is WordPress version 3.9.1 The reason we want to 301 redirect these pages is because we have created new pages to replace them, and we want to pass pagerank from the old pages to the new. A 301 redirect is the ideal way to pass pagerank. Examples of pages that are able to 301 redirect hashbang URLs include http://www.sherrilltree.com/Saddles#!Saddles and https://twitter.com/#!RobOusbey.
Intermediate & Advanced SEO | | DA20130 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
Buying an existing domain with higher ranks for redirecting
I've recently came across one of my competitors who's looking to sell their domain. Now they currently rank higher than my primary site for a few keywords we are targeting. Would it be wise to buy the domain and do a name server change over to my primary domain? Would it even help boost ranks for the keywords they rank higher for? Or will the link juice be minimal? Any thoughts would be great!
Intermediate & Advanced SEO | | upick-1623910