Related products
-
How many related products should maximum I have on the product pages?
I see a lot of conflicting answers on many blogs. Hope that someone can help me out! -
I try to keep my related products in the same category, because the way I see it when someone is looking for a wedding dress, they rather see more wedding dress suggestions than jumping to accessories. The accessories may be added to the suggestion on the checkout page (I'm looking into that at the moment).
I'm going to take crusader's advise and ask different opinions and do some testing to see what works better.
Thank you both for taking the time to reply.
-
Are these complementary products or substitute products.
Good idea... like "accessories". That related list could be pretty long and still be a tight fit.
-
There is also the idea that you don't want to overwhelm your customer with too many options.
heh.... I agree... I hate when the recommendations are crap. I'd rather see two tightly related products than a hundred dumb ones. I think that they need a relevance score and cut off the list when it falls below a certain level.
-
How are the related products decided? Are these complementary products or substitute products. Are they grouped by a category or by user actions (viewed together).
To further use Amazon as an example; if you look at books compared to bridal gowns (I assume this is something related to your industry), you can see that books are displayed by those commonly bought together and gowns are displayed by those also viewed by customers (or possibly purchased instead of).
They really have no shortage of products in any category as far as I can tell, and they also list products carried by third-parties. I can only imagine that this is a bit of a larger scale than most people will be working with. I am in no way an expert on this matter, but I'd just suggest maybe getting a few users opinions. Poll your customers and see what they say. Also run some A/B testing and measure the results.
Additionally, without details as to what specific products you are selling, it will be hard to find a more definitive answer since all industries vary.
-
Funny how you mention Amazon, because I actually followed their lead on adding as much as possible, but just making sure that they are relevant products from the same category and that I stay under a 100 links per page.
On several blogs I read that it should be a maximum 4-8 products and I think that that isn't much. Maybe if you don't have the horizontal scrolling arrows, then that amount would be understandable, but I do have these arrows just like Amazon does.
I'm only doubting myself now, because a friend SEO told me that I have way to many related products.
-
I'd be interested in hearing what you have found out so far in your research.
Amazon is famous for recommending products and their related products span pages. There is also the idea that you don't want to overwhelm your customer with too many options. I'd say the best way to know for your industry is to first research what your competitors are doing, and then build some tests around that to see what works for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Include Product Prices In Your Page Titles?
Hi Guys, So I'm currently mapping out a load of meta recommendations for a new client we're working with and i just wanted to get an idea about the do's and don'ts of adding product prices into page titles etc. I've looked around to see how people and other marketer feel about this and the response seems to be mixed. I've included prices in titles in the past and had mixed success - I was just wondering if it's something you do regularly or something that you prefer to avoid? I don't think there is any right or wrong answer here - just be good to see how people feel about it. Thanks! 🙂
On-Page Optimization | | daniel-brooks0 -
Anyone Seen Sitelinks for Brand and Product Name?
Hi All, I could be wrong but it appears our site is getting sitelinks for brand name + product name. I understand that this is Google's choice and of course it would be great to have this for all our products. Is this random or an experiment by Google. Please see attached screenshot. All ideas welcome! Jim Aeg2Z
On-Page Optimization | | LucyBee0 -
Product Page Links
I have a product category page at https://www.hurtlegear.com.au/s1000rr/ which currently has 38 products on it. Problem is, all the product titles start with the name of the text: "bmw s1000rr" (because that's what they are) - so that means there are 38 anchored internal links on that page, all starting with the same keyword. You can see how that might look to the Google crawler. Recently that page dropped from around 15 to outside the top 100, and Moz tells me that the page is keyword stuffed with "bmw s1000rr" (no suprise) so I'm guessing that may be the reason the page has disappeared out of the SERPs. I don't really want to change all the product titles (then they wouldn't make sense) so I'm just wondering if there is any way around this? Is there some way of telling Google that this is a product category page and therefore to ignore the anchor text in all of those product links? Can/should the links have some kind of markup on them? Or is the page beyond help? Basically I'm looking at a way of keeping the product titles as they are, but avoiding a page penalty from Google somehow. I'm a bit of a newbie, any suggestions would be most appreciated. Cheers, Graeme
On-Page Optimization | | graeme720 -
How many product subcategories are ok?
Let's say I have a sea glass ankle bracelet. On my site, my main keyword is "Sea Glass Jewelry" and have ranked relatively well for this, but this main page has over 200 products in it. I thought that if the URL has the keywords in it, it would be beneficial. I also have a section for all my bracelets, so it would be there and then, a more specific ankle bracelets category. So, technically, an ankle bracelet will show up 3x. Sea Glass Jewelry (all products go here) Bracelets (all bracelets go here) Ankle Bracelets (only ankle bracelets) The URL is only attached to the main category so to speak. If you click the ankle bracelets category, the url will still revert back to the original main category: seaglassjewelry/sterlinganklebracelet so I don't believe there is duplicate content. I have had my domain for years and it has ranked well until someone hacked into my site 2 years back. I have never been able to recover from this loss. Since then, I have tried to optimize my site, but nothing seems to be working and I just want to make sure that I am not hurting my ranking by doing this. Can someone confirm this is the best way to do it or make a suggestion? Thank you.
On-Page Optimization | | tiffany11030 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
301 Redirect to product page or category?
We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!
On-Page Optimization | | odegi0 -
To use a fdqn or relative address in an internal link or not
Is it better to use my fdqn of http://1stclassdriving.co.uk/ or ~/ or ../ and then page name address for internal links or not? or does it just not matter for seo rankings?
On-Page Optimization | | brianw100 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0