Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Paid Search Marketing
    4. Is there any reason to add the word "buy" to our Adwords keywords?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is there any reason to add the word "buy" to our Adwords keywords?

    Paid Search Marketing
    4
    9
    1274
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • EcommerceSite
      EcommerceSite last edited by

      Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide.

      We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example:

      "Widget" (as a phrase)

      Should we go back and add

      "Buy Widget"

      as a keyword?

      1 Reply Last reply Reply Quote 0
      • JasmineA
        JasmineA @EcommerceSite last edited by

        oh! ok 🙂

        I dunno, I think that sounds pretty normal. I would only start cutting keywords out if they were high cost, no return.

        So since you work in a really niche market, and if you want to test the theory of "buy X" v just "X", then I would request incremental budget from marketing to run a 2-3 week test on your major head terms on broad match. then look at the search query report for only that keyword during that test time to get some new ideas for keywords to target.

        1 Reply Last reply Reply Quote 0
        • EcommerceSite
          EcommerceSite @JasmineA last edited by

          A little bit. We don't actually sell widgets, I was just using that as an example. We deal in somewhat of a niche market so the keywords we do use never have a lot of impressions. Right now we probably have about 9k keywords. Think I should try to cut that down?

          JasmineA 1 Reply Last reply Reply Quote 0
          • JasmineA
            JasmineA @EcommerceSite last edited by

            Yes to what Dave said.

            "big broad terms are expensive and usually have a higher Cost Per Conversion. Long-tails are more specific, cheaper and lead to more conversions."

            The term "widget" is a big, broad term.
            The term "best widget for email" is long-tail.

            What types of widgets are you selling? Some example modifiers could be

            desktop widget
            Mail widget
            Best mail widget
            Best widget for email
            Android widget for mail

            Does this help clarify?

            EcommerceSite 1 Reply Last reply Reply Quote 0
            • EvolveCreative
              EvolveCreative @EcommerceSite last edited by

              big broad terms are expensive and usually have a higher Cost Per Conversion. Long-tails are more specific, cheaper and lead to more conversions. If you're using broad match, consider using a broad match modifier.

              1 Reply Last reply Reply Quote 1
              • EcommerceSite
                EcommerceSite @JasmineA last edited by

                Your last sentence is kind of throwing me off. Are you saying I should or should not rely on big broad terms? Do you have suggestions for other modifiers?

                EvolveCreative JasmineA 2 Replies Last reply Reply Quote 0
                • JasmineA
                  JasmineA last edited by

                  Yes to what David & Dave have said.

                  To add, I think you should also not be targeting the term "widget" so generally. "buy" probably isn't the best modifier you could use, or the best use of your time if you have a lengthy list of one word keywords.

                  I would hope that you are advertising on more keywords than just broad head terms, like "HP" "Windows" "Widget" "Tech" "Money" "word" -- i went a little off topic there, but I'm sure you get the point. 🙂

                  You should rely minimally on big, broad terms like these but instead,  target longer 2-4 word phrases more frequently. It will improve your CPC and overall ROI.

                  EcommerceSite 1 Reply Last reply Reply Quote 1
                  • EvolveCreative
                    EvolveCreative last edited by

                    The phrase of "widget" should pull your ad for "buy widget," so it really isn't necessary. However, if you create a new ad group for "buy widget" you can control the budget for these specific keywords.

                    Remember, 30 KWs per ad group is best practice.

                    1 Reply Last reply Reply Quote 1
                    • DavidKonigsberg
                      DavidKonigsberg last edited by

                      If you see alot of impr for the keyword "buy keyword" after you run it on phrase etc i would make a new agroup for buy with the buy keywords with ads focused on that intent. This will allow you to bid on them separately and talk to what they are looking for better then a broad or phrase.

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Whittie

                        Quick Question: Anchor links on Adwords main URL?

                        Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex

                        Paid Search Marketing | | Whittie
                        0
                      • ydop

                        OK to have a modal pop-up on an AdWords landing page?

                        We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?

                        Paid Search Marketing | | ydop
                        0
                      • SSFCU

                        AdWords training resources

                        Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
                        Sarah

                        Paid Search Marketing | | SSFCU
                        0
                      • seowoody

                        Arabic Keyword Research

                        Hi All, Can anyone recommend good SEOs who specialise in Arabic? I've had my client's website translated into Arabic but the translation company do not specialise in local keyword research. They've translated literally I think (obviously not being an Arabic speaker, I can't confirm this). I need someone to review the translated site (only 4 pages so far), with a marketing head on, and ensure it includes the relevant local keywords used in UAE countries. Will also require deeper keyword research for a Google.ae PPC campaign and Ad copy written in Arabic. If I fail to find someone here in the moz community I'll head over to oDesk, where I'll find everyone and their mother-in-law proclaiming to be the worlds best Arabic SEO 😕
                        I like recommendations! Thanks, Woody 🙂

                        Paid Search Marketing | | seowoody
                        0
                      • Reis_Inc.

                        Can I dynamically add city name to my PPC ad text and URL based on the user's search?

                        I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help.  Here is the idea: We have landing pages for hundreds of cities.  The local content on each of these cities changes page to page, however the keywords that we are going after are the same.  So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B

                        Paid Search Marketing | | Reis_Inc.
                        0
                      • SEOSponge

                        Negative Keywords

                        This will end up being a two part question: We have been running a search marketing campaign for about 45 days.  It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local.  People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!

                        Paid Search Marketing | | SEOSponge
                        0
                      • digitalarts

                        Adwords Bulk Discount

                        Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?

                        Paid Search Marketing | | digitalarts
                        0
                      • tolik1

                        Keyword tool for Yahoo ads?

                        Hi guys, Anyone knows a good keywords tool for Yahoo Ads and Bing Advertising? - We are interested to see the search volumes for these 2 search engines (all tough they are together now, people still have searching preferences and usualy only use one of them. - We need to see global search volumes as well as geo-specific data (country level) Thanks in advance

                        Paid Search Marketing | | tolik1
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.