Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Follow or nofollow to subdomain
-
Hi,
I run a hotel booking site and the booking engine is setup on a subdomain.
The subdomain is disabled from being indexed in robots.txtShould the links from the main domain have a nofollow to the subdomain? What are you thoughts?
Thanks!
-
Yeah, internally, "nofollow" still dilutes PageRank, so it doesn't really have a big impact. Practically speaking, I don't think there would be much difference. The links have a customer-facing purposes, I assume, and you just don't want the end result indexed. That should be fine. The only advantage to nofollow might be that it would waste a little less crawl bandwidth (instead of bots visiting the page and then seeing it's blocked, they wouldn't bother). I've tried it both ways in the past (after Google changed the PR-sculpting rules), and could never really measure much difference.
-
Thanks for your reply.
An article I read recently suggested that using nofollow on links on the same website may not be a good idea as "if the website doesn't trust its own pages by having a nofollow, then why would Google want to put trust in it." Does this make sense? Would a subdomain be considered as a completely different site?
My other concern is using nofollow extensively may raise a flag to Google as a site that is heavily seo optimized or tries to manipulate its linking strategy.
Any more thoughts? The website is done 100% for users. All I am looking for is the best practice to follow to maximize the seo efforts in this area.
-
"diluting your authority by having dofollow links" I thought it was not possible to link sclupt in this way, I'm I missing something?
My understanding is that all no follow does is not pass authority and does not help retain authority ( basicly it just throws it out the window the authority it would have passed to that link)
-
There is no point diluting your authority by having dofollow links to the subdomain if it isn't going to rank, so by all means "nofollow" the links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I add no-follow tags to my widget links?
Matt Cutts recommended in a video in 2013 to add rel="nofollow" on widget links that link back to your website. Some background of my company: We're a software company for website chat. There's a 'powered by' link in our widgets that links back from our users' websites to our website. Currently these are all follow links. I checked out the links of our competitors, and it seems none of them have no follow on their widget backlinks. This, together with the fact that the video is quite old and information on this issue rather scarce, makes me doubt whether we should change our widget backlinks to no follow. Does anyone have thoughts on this?
Intermediate & Advanced SEO | | Maximuxxx0 -
Why does Moz recommend subdomains for language-specific websites?
In Moz's domain recommendations, they recommend subdirectories instead of subdomains (which agrees with my experience), but make an exception for language-specific websites: Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link-worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exceptions to this are language-specific websites. (i.e., en.example.com for the English version of the website). Why are language-specific websites excepted from this advice? Why are subdomains preferable for language-specific websites? Google's advice says subdirectories are fine for language-specific websites, and GSC allows geographic settings at the subdirectory level (which may or may not even be needed, since language-specific sites may not be geographic-specific), so I'm unsure why Moz would suggest using subdirectories in this case.
Intermediate & Advanced SEO | | AdamThompson0 -
How can I get Bing to index my subdomain correctly?
Hi guys, My website exists on a subdomain (i.e. https://website.subdomain.com) and is being indexed correctly on all search engines except Bing and Duck Duck Go, which list 'https://www.website.subdomain.com'. Unfortunately my subdomain isn't configured for www (the domain is out of my control), so searchers are seeing a server error when clicking on my homepage in the SERPs. I have verified the site successfully in Bing Webmaster Tools, but it still shows up incorrectly. Does anyone have any advice on how I could fix this issue? Thank you!
Intermediate & Advanced SEO | | cos20300 -
Do low quality subdomains affect the ranking performance/quality of a root domain?
Hi, Late last year the company I work for launched two new websites that, at the time, we believed were completely separate from our main website. The two new websites were set up externally and were not well-planned from an SEO perspective (LOTS of duplicate content) - hence, they have struggled to rank on Google. Since the launch of the new websites we have also noticed that our main website (that previously ranked very well) has suffered a decline in visitation and search engine rank. We initially attributed this to a number of factors, including the state of the market, and ramped up our SEO efforts (seeing minor improvement). We have since realised that these two new websites have been set up as subdomains of our main website, with MOZ displaying the same domain authority and root domain backlink profile. My question is, do poor quality subdomains affect the ranking performance of a root domain? I have not yet managed to find a definitive answer. Please let me know if more information is required - I am quite new to the whole SEO concept. Thanks! Amy
Intermediate & Advanced SEO | | paulissai0 -
Can too many NoFollow links damage your Google rankings?
I've been trying to recover from a Google algorithm change since Sep 2012, so far without success. I'm now wondering if the nofollow on external links in my blog posts are actually doing me damage. http://www.smartdatinguk.com/blog/ Does anyone have any experience of this?
Intermediate & Advanced SEO | | benners0 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Is it better "nofollow" or "follow" links to external social pages?
Hello, I have four outbound links from my site home page taking users to join us on our social Network pages (Twitter, FB, YT and Google+). if you look at my site home page, you can find those 4 links as 4 large buttons on the right column of the page: http://www.virtualsheetmusic.com/ Here is my question: do you think it is better for me to add the rel="nofollow" directive to those 4 links or allow Google to follow? From a PR prospective, I am sure that would be better to apply the nofollow tag, but I would like Google to understand that we have a presence on those 4 social channels and to make clearly a correlation between our official website and our official social channels (and then to let Google understand that our social channels are legitimate and related to us), but I am afraid the nofollow directive could prevent that. What's the best move in this case? What do you suggest to do? Maybe the nofollow is irrelevant to allow Google to correlate our website to our legitimate social channels, but I am not sure about that. Any suggestions are very welcome. Thank you in advance!
Intermediate & Advanced SEO | | fablau9 -
Partner Login as subdomain?
Hi MozTeam, We have a website that is used as our partner login for our Partners to see their stats, but it is located on a SEPARATE domain from our main corporate website. We currently have thousands of people logging into the external portal every month, which we are obviously not getting good SEO credit for. I am considering bringing the entire login portal into our main corporate website, so that Google sees how popular and useful our site becomes when thousands more people are visiting... We only get a few thousands organic visits to the corporate site per month and about 3x that to the partner login portal. This is why I originally thought we could benefit from bringing it into our corporate site. Challaneges: our website is in .asp but we are launching a new version of it next month, switching it to Wordpress and into .php....but the current partner login website is still in .asp! Questions: 1. How will bringing this site into the main corporate site benefit us as far as SEO? 2. What is the proper way to combine an .asp site with a .php site? 3. If we have to use an iFrame because we can't mix the two languages, will that affect our SEO benefit? Pls advise, as if this is actually a good idea, I'd like to get it launched along with the site redesign that is currently under way.
Intermediate & Advanced SEO | | DerekM880