Ranking keyword VCA
-
We want to rank higher on the keyword VCA. Our direct competitor VCAnederland ranks one place higher and we want that place. If we look at some statics from the Open site explorer, we score better.
PA: VCAdirect = 53 VS competitor = 46
DA: VCAdirect = 43 VS competitor = 39
Total links = VCAdirect = 8415 VS competitor = 3051
External followed links = VCAdirect = 8178 VS competitor = 1059
Linking root domains = VCAdirect = 146 VS competitor = 105
SEOmoz competitive Domain Analysis (gives other numbers)
DA: VCAdirect = 44 VS competitor = 40
DMozrank: VCAdirect = 4.30 VS competitor = 4.50
DMozTrust: VCAdirect = 4.00 VS competitor = 4.18
when I analyze the site with the SEOmoz tool.
We see this figures:
VCAdirect:
PA: 53 / MozR: 5.89 / MozT: 5.89 / Tot links 8415
VCAnederland:
PA: 46 / MozR: 6.95 / MozT: 6.16 / Tot links 3051
On the on page Report card we score both an A.
Where should we focus on to win the position?
-
Social links seem to be effective in boosting rankings. I would focus on getting facebook shares and tweets to your URL. Just be sure to be non-spammy when you go about it. Try to create a genuine social presence for your brand/website and as the links trickle in here and there you should see a little boost.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What a Brand should do first for Their Blog Keyword Research or Topic Research?
Hello Moz Community, Need your help guys. What a Brand should do first for their Blog? Keyword Research or Topic Research? Like for the Brand Product page/ eCom Pages, it's quite easy > 1. Buy "Product" Online
Competitive Research | | Max_
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on. Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.0 -
How to break into a serp dominated by large companies? (but low keyword difficulty)
I'm currently doing some keyword research, and on favourable keywords such as: "weekend breaks in lake district" (320 searches per month with 39% keyword difficulty), I see that all of the first page SERPS are from larger companies (last minute, centerparcs etc) How likely will it be that I can get on that first page, assuming I am focusing my page on that particular keyword. Sparse info I know, but I didn't want to spend hours going down a dead end street. Is it simply that these larger companies are in the top 10 because there are no specific pages targeting that keyword, or do I have little chance?
Competitive Research | | Gordon_Hall1 -
Confused about sites ranking when compared to each other
I'm looking at the keyword "snow guards" for two competitor websites: snogem dot com (SG) snoshield dot com (SS) I've been watching these two for about 4 months. SG stays in the top 5 SERPs consistently, while SS bounces around from 15-20 on Google. I've looked at the competitive link comparison and SS appears to have a much better link profile when it comes to DA. Page specific metrics in OSE show SS with a higher mozrank, moztrust, internal followed links, linking root domains, total linking root domains, and linking C Blocks. It appears to me that SG has many more links, but their links seem to be many site wide exact match keyword links, and paid for advertisements on a major site in the metal roofing industry. Honestly the linking profile of SG surprises me that they rank so much higher than SS after the Panda/Penguin updates. I have two questions: 1. When competing against these sites, should I model SG's link profile? I'm nervous to because of my previous statement thinking they will get hit with Panda/Penguin like updates. 2. What would it take to bounce SS to competing with SG on the first page? Is the number of links the only thing this site is missing, or is there something else to focus on.
Competitive Research | | kadesmith0 -
Improving SERP rankings via strategic SEO tactics
Hi, We just build some of our new content pages on our website 1.https://www.practo.com/ray/dental-software 2.https://www.practo.com/ray/dermatology-software 3.https://www.practo.com/ray/homeopathy-software Could someone explain how do I build around a good SEO strategy to compete with others for better positions on the SERP's. I have not done anything apart from fixing proper title tags , and meta descriptions etc and of course putting down relevant fresh content onto these pages. These pages were published about 3 weeks ago - Only this url ranks on the 2nd page as of now for keywords like "dermatology software" https://www.practo.com/ray/dermatology-software The rest of the URL's do not rank anywhere till the 10th SERP too! What could be wrong and where could I have the opportunity to boost the SEO tactics since all the pages which rank above it are just not providing the right kind of product as we are and still they take up the top positions and genuine users miss out on our domain. Thanks . Looking forward to some awesome responses.
Competitive Research | | shanky10 -
Google serps for split keyword searches
A client has come to me with an issue with the marketing of their website. it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches. When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page. The site is poorly optmised at present with the page title limited to the name lovehugz. Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome. Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market. Any ideas of help would be greatly appreciated thanks
Competitive Research | | Bristolweb0 -
Analysis tool that returns all possible phrases that a web site ranks for
Is there anything out there similar to the semrush.com's competitor research that can tell you a web sites total amount of appearances on Google that includes the phrases for which the domain ranks?
Competitive Research | | thebaldman30 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910 -
Competitor Ranking High has 2 Domains, But Duplicate Website ?
I was using OSE and noticed all the backlinks to one of our competitors is there other domain name, which is the EXACT SAME website. You can enter both url's and they display the same content. They are not useing any canonical tags either. Why are they not penalized for duplicate content? And for using there own website for backlinks ? We try to do everything right, but still cannot beat them. Any thoughts on this?
Competitive Research | | hfranz0