Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ending URLs in .html versus /
-
Hi there!
Currently all the URLs on my website, even the home page, end it .html, such as http://www,consumerbase.com/index.html
Is this bad?
Is there any benefit to this?Should I remove it and just have them end with a forward slash?
If I 301 redirect the old .html URLs to the forward slash URLs, will I lose PA?Thanks!
-
As everyone else has said, it doesn't really make a difference whether you have a file/extension as part of the URL. But if you do change your URLs and 301 redirect the old URLs to the new, you will lose some link equity (typically about 10%-15%); I'm not sure if this devaluation is reflected in OSE/Moz metrics.
That said, I would recommend showing the directory without a file extension (using consumerbase.com/ instead of consumerbase.com/index.html). If you change platforms in the future to something that runs off PHP or some other language, displaying .html file types might not be an option but you can always display the directory. If you set yourself up now to display without the doc type, you don't have to worry about these changes in the future as much.
-
In my experience you will generate more consistent inbound links to the root url - http://www.consumerbase.com/index.html - if you were to use that as the root (canonical) url and do the following
1. Ask anyone linking to /index.html to link to http://www.consumerbase.com/
2. Once completed, 301 redirect /index.html to http://www.consumerbase.com/Ask yourself this: how often do you see someone refer an audience to http://www.consumerbase.com/index.html?
There rarely, do - out of convenience and ease of use / standardization.
So, for sharing and for ensuring that all inbound link weight is organized at only one canonical url I would suggest you consider using http://www.consumerbase.com/ at the root.
All other pages can use use .html just fine.
Hope this helps,
Todd -
Hey there!
There's no benefit or negative effect of this either way - so there's really nothing to worry about here.
Furthermore, if you type in http://www.consumerbase.com/ you get redirected to the .html version and it's the same for internal pages. This means you've not got any problems with duplicate URLs or content.
In short, everything is in order and from an SEO point of view there's no reason to make the change - all is well! The only reason why you may want to make the change is from a user experience point of view - but I don't think visitors to your site will be concerned with .html extensions at all.
Hope this helps to put your mind at rest!
-
-
Not bad
-
Benefit only comes from a usability preference. Do you think your readers would rather see it without the html suffix? Some people think so.. I personally don't think it matters at all but a lot of people will say "shorter is better." It also maximizes your compatibility should you ever change your format from an html to an active server page or something of the sort. (i think that's pretty rare though.)
-
No you will not lose PA. 301s maintain link juice (for the most part.)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with facet URLs in Magento
Hi Guys, Wondering if I can get some technical help here... We have our site britishbraces.co.uk , built in Magento. As per eCommerce sites, we have paginated pages throughout. These have rel=next/prev implemented but not correctly ( as it is not in is it in ) - this fix is in process. Our canonicals are currently incorrect as far as I believe, as even when content is filtered, the canonical takes you back to the first page URL. For example, http://www.britishbraces.co.uk/braces/x-style.html?ajaxcatalog=true&brand=380&max=51.19&min=31.19 Canonical to... http://www.britishbraces.co.uk/braces/x-style.html Which I understand to be incorrect. As I want the coloured filtered pages to be indexed ( due to search volume for colour related queries ), but I don't want the price filtered pages to be indexed - I am unsure how to implement the solution? As I understand, because rel=next/prev implemented ( with no View All page ), the rel=canonical is not necessary as Google understands page 1 is the first page in the series. Therefore, once a user has filtered by colour, there should then be a canonical pointing to the coloured filter URL? ( e.g. /product/black ) But when a user filters by price, there should be noindex on those URLs ? Or can this be blocked in robots.txt prior? My head is a little confused here and I know we have an issue because our amount of indexed pages is increasing day by day but to no solution of the facet urls. Can anybody help - apologies in advance if I have confused the matter. Thanks
Intermediate & Advanced SEO | | HappyJackJr0 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Question about Indexing of /?limit=all
Hi, i've got your SEO Suite Ultimate installed on my site (www.customlogocases.com). I've got a relatively new magento site (around 1 year). We have recently been doing some pr/seo for the category pages, for example /custom-ipad-cases/ But when I search on google, it seems that google has indexed the /custom-ipad-cases/?limit=all This /?limit=all page is one without any links, and only has a PA of 1. Whereas the standard /custom-ipad-cases/ without the /? query has a much higher pa of 20, and a couple of links pointing towards it. So therefore I would want this particular page to be the one that google indexes. And along the same logic, this page really should be able to achieve higher rankings than the /?limit=all page. Is my thinking here correct? Should I disallow all the /? now, even though these are the ones that are indexed, and the others currently are not. I'd be happy to take the hit while it figures it out, because the higher PA pages are what I ultimately am getting links to... Thoughts?
Intermediate & Advanced SEO | | RobAus0 -
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance
Intermediate & Advanced SEO | | ennovators0 -
Double hyphen in URL - bad?
Instead of a URL such as domain.com/double-dash/ programming wants to use domain.com/double--dash/ for some reason that makes things easier for them. Would a double dash in the URL have a negative effect on the page ranking?
Intermediate & Advanced SEO | | CFSSEO0 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Google News URL Structure
Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry
Intermediate & Advanced SEO | | Deepti_C0 -
How to make SEF URL for PHP/MySQL web site
Hi mozzers! I'm fairly new to SEO topic, but I'm learning fast because all of you, so please take my warm thanks first! The problem: I have a web site based on PHP/MySQL that has no SEF addresses, it's made by unknown CMS, so I cannot use any extensions or modules, I have to write my own SEF extension. The question: Would you suggest me, please an article or idea, what I need to make my URLs search engine friendly? What's best to use: .htaccess or something else? This is the aforementioned web site: www.nortrak.bg Thanks a lot, Kolio
Intermediate & Advanced SEO | | kolio_kolev0