Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does analytics track an order two times by refresh on the confirmation-page?
-
Hi there,
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order?Someone that can clearify this?Thanks!
Regards
Kasper -
I don't think there is a solid YES/NO answer to this that you're wanting.
Not sure why you couldn't do one test since you're already concerened about the problem being present. This would be the ultimate way to find out if your setup allows this.
It depends on if the user accepts cookies and whether you've configured your ecomm software to allow refreshes to trigger the GA code a second time. USUALLY GA will only log one conversion per visit so you're probably okay.
Just dont take your data to be 100% accurate all the time because if not this particular problem it may be another.
TL;DR: Test it on your setup.
-
It shouldn't, but simply run your own test and look at the result in your analyics package across a few browsers.
-
It still depends a bit on how your analytics tracking code is installed on your site. So I can't say for sure, but the way Google Analytics ecommerce tracking is built is that when you reload the page with the same ecommerce tracking variables as the first time your data is overwritten in Analytics itself. So if the code hasn't changed in between refreshing the page your order will be processed twice but there will only be 1 transaction as just the data gets overwritten.
-
Another option, a bit time consuming, but it might give you some information, is to go through the orders you received, let's say in the past week and see if the number matches with the number of conversions reported in analytics.
But I do believe that running a test is the best option because your data may not be accurate already.
Good luck!
-
I agree.
What I would do is make a $1 test product and run my American Express card to see if it reported. Also I would buy quantity 2 to see if GA is recording that I made 1 transaction with 2 items.
-
Hi there,
FDFPres, it is not a known shop system and it allow that the scripts runs again on refresh.
PremioOscar, it is not a option to test that, as we cant allow our analytics data to be inaccurate.
Someone who know this?
/Kasper
-
Hello there,
Well that shouldn't happen as you also have cookies that recognize it. Because of your particular situation what I'd suggest you to do is to place a test order within your site, refresh the confirmation page and see how it is reported in Analytics. I'd suggest you to do so during the period of the day/week when you receive the less traffic/conversion.
-
most sophisticated ecomm platforms wont let this happen - Magento for example, if you refresh or go back after the success page you will get the basket empty page.
what platform are you using?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
No-indexed pages are still showing up as landing pages in Google Analytics
Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?
Reporting & Analytics | | mztobias0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
How to track subfolders in GA?
Is it possible to get the visitor statistics for a subfolder (example.com/blog/) in Google Analytics? I already have GA tracking set-up like normal, and visitors do get logged, but to see data only for /blog/ I have to go to Content > Site Content > All pages and search for "/blog/". Should I create a new profile in Google Analytics? Or is there a better way to only see stats for a subfolder?
Reporting & Analytics | | Qon0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Time on page: What happens when I open many tabs?
Hello everyone, I was studying Analytics, and checked that the time on page is calculated by the diference of the time you entered the page and when you click to go to another one. But how the time is calculated when I open several links using new tabs in different moments? Does Google counts the last tab? Just a guess... Thanks!
Reporting & Analytics | | seomasterbrasil0