Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta Description VS Rich Snippets
-
Hello everyone,
I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets?
I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags.
The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem?
Thanks!
Eugenio -
Typically if Google is choosing to show a snippet of content instead of your meta description then there is something they don't like about your meta description. For instance, it could be too short, too long, over-optimized, not formatted correctly, etc...
You can't force Google to use your meta description, but you can play around with rewriting meta tags to see if they end up liking one enough to use when someone searches for your primary keywords on that page.
Also use the No ODP tag if you aren't already.
-
Hello,
Thank you for reply. I highlighted some parts of the website, that's true.. I will try removing them and see if metas are taken into consideration.But this highlighting does not apply to all pages, and for many pages the first 2 lines of the pages are instead shown within the result. I understand I cannot tell Google what to show in their results
There is no other way then to let Google take my metas more into consideration? I thought that maybe to highlight the meta description only would be a solution. But there is no way to do so unless I put the meta description within the content of each page. Do you know any other solution?
Thanks anyway, your reply really helped !
-
Eugenio,
I don't think there's a way to tell Google what to show. However, if you are building your site in such a way that it has content markup (such as schema, microformats or using the highligh tool in WMT), you are basically telling Google that that is the best way to display the search results.
If you actually prefer to show the meta description (although it is impossible to force Google to do it), you should remove whatever markup you have in your site, then let Google just display what it wants (hopefully your meta description).
PS: the keywords tag isn't used by Google anymore, that's a useless tag you can safely removed. However, Bing said that they still use the keywords meta but it is just one of over 2000 ranking signals they use. So it's basically up to you use it /don't use it (you won't find a big site making use of the keywords meta anymore).
Hope that helped!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
403s vs 404s
Hey all, Recently launched a new site on S3, and old pages that I haven't been able to redirect yet are showing up as 403s instead of 404s. Is a 403 worse than a 404? They're both just basically dead-ends, right? (I have read the status code guides, yes.)
Technical SEO | | danny.wood1 -
Subdomain vs Main Domain Penalties
We have a client who's main root.com domain is currently penalized by Google, but the subdomain.root.com is appearing very well. We're stumped - any ideas why?
Technical SEO | | Prospector-Plastics0 -
Google truncating or altering meta title - affect rankings?
I have a site that the title tag is too long and the title is simply the name of the site (I think they get it from ODP, not sure) Anyway, the rankings for the home page have dropped quite a bit. I'm wondering if the change that Google makes affects rankings (i.e. name of site doesn't have all the keywords).
Technical SEO | | santiago230 -
Value of an embedded site vs. a direct link?
We have a new site that is a great resource for a serious subject (suicide). I have been getting many requests from various communities and clinics about help on embedding our site in their websites. Although I certainly don't want to keep this resource from being used as much as possible, I am curious about the SEO costs/benefit to having someone embed our site on their own website rather than provide a link to our website directly from theirs.
Technical SEO | | ron_adease1 -
Syndication: Link back vs. Rel Canonical
For content syndication, let's say I have the choice of (1) a link back or (2) a cross domain rel canonical to the original page, which one would you choose and why? (I'm trying to pick the best option to save dev time!) I'm also curious to know what would be the difference in SERPs between the link back & the canonical solution for the original publisher and for sydication partners? (I would prefer not having the syndication partners disappeared entirely from SERPs, I just want to make sure I'm first!) A side question: What's the difference in real life between the Google source attribution tag & the cross domain rel canonical tag? Thanks! PS: Don't know if it helps but note that we can syndicate 1 article to multiple syndication partners (It would't be impossible to see 1 article syndicated to 50 partners)
Technical SEO | | raywatson0