Should stop words be used in titles? I'm aiming for natural title structure.
-
I have fully optimized on-page SEO for the following keyword (not really the one I use, but it can serve as an example):
-personal driver in los angeles
Even though "in" is a stop word, I prefer to have a natural (non-robotic) structure for the title - I do this by including "in". I believe that "personal driver los angeles" is too spammy and too robotic.
Is this a good or a bad thing?
-
I just gave a suggestion you have to do your keyword research to see what keyword makes sense to go with, aka the one that gives most focused traffic that you are after.
As for body text vs title, the general consensus is to keep the keyword same in the title as in the body text, alt tags, meta description etc.
Hope this helps!
-
Great question that all of us have probably asked at some point, but as Vadim pointed out whenever there's a question in regards to content always ask yourself are you doing this for the spiders or human. If you go with the spiders you might have a short term win, but in the long term you should always think about the human when creating content. These rules/thoughts should always be asked if you have any SEO hesitations.
-
But wouldn't "los angeles personal driver" also trigger broad search term "personal driver in los angeles" and show up on the top - in case the page has a very good SEO.
What if I use "personal driver in los angeles" in body text to keep the natural flow and use "personal driver los angeles" for the title?
-
In this example follow your natural human instinct, not your robot/SEO instinct.
Human instinct: personal driver in los angeles
Robot/SEO/keyword mindset, personal driver los angeles.
However another way of doing this is "los angeles personal driver" doesn't need stop-word and sounds natural. Also sometimes los angeles personal driver might be searched more often than personal driver los angeles see an image I attached as an example
But again in all of this try to write content for the person and not the search engines, so keep that human instinct on when you do this. Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing a URL/menu structure
Hi Mozzers, I'm working on Content Strategy at my job, and I'm close to making some recommendations on short/long-term direction. While I'm there, I want to tackle the URL/menu structure (correct term?), which is a bit of a mess as pages have been created without any consideration for it over time. For ease, let's just say we have 3 main subdirectories of the site (Section A-C), and let's also say that section A also has 3 important subdirectories. From a UX perspective at least, we want a page to look like: example.com/sectionA/subsectionAA/page1 but currently it's example.com/page1 We have dozens and dozens of these examples. To complicate matters a little further, Sections B and C have been earmarked to be consolidated into a new section (D), as they're currently confusing and overlapping, and create roadblocks in user journeys. So a page that is, say: example.com/sectionB/page2 may well want to be: example.com/sectionD/subsectionDA/page2 I'm comfortable enough with technically doing this, as I'm experienced enough in Drupal and have an agency on hand too, BUT - I don't know if there are any SEO pitfalls I need to be wary of when I'm doing this, beyond resubmitting sitemaps, and the trickle-down effects of redirects. Any advice, wise forum? thanks!
On-Page Optimization | | joberts0 -
Best Title Im working on
Im working on the best title Design based for the products, Pls suggest This is my title for product page I suggested ACDelco 40-count Super Alkaline AA Batteries: Buy ACDelco 40-count Super Alkaline AA Batteries online at Best Prices: Domain.com and in the page im using ACDelco 40-count Super Alkaline AA Batteries Definitely title crossing more than 60 characters, I have seen many ecommerce site, they never bothered about title character lenght.. Im confused!!! and Is there any best way of title design to include Buy, Online, best price are the frequent keywords with product name. Pls suggest
On-Page Optimization | | Rahim1190 -
I want to place reviews from a review site also on my client's website, what's the right way to do that?
My client is doing a good job fitting rooftops out with solar panels. his customers are happy and ready to show this in online reviews. He has a partnership with a review site that gives him new leads, but I just don't want him to lose this valuable reviews just to this one review site.. Here's what i came up with and I love to hear your opinion on this;
On-Page Optimization | | JoostDerks
I'll copy the content of the solarpanel review site, place it on my client's website in hreview. the contents canonical will be rightfully set to the review site, this way I want to avoid the duplicate content thing, but get the hard earned yellow stars in my client's SERPs. and show the visitors of my clien't s site what a great job he is doing, on his own website.. This is the first time I thought of this solution and I wonder if I'm forgetting something.. Is this solution safe with Google/Bing/Yahoo?0 -
Image Alt and Title?
I'm building a quotations website. Each quotation will have between 1 and 5 images (picture quotes) associated with it. The images will be featured as thumbnails (image gallery) on the quote post itself. How should I handle the image alt and title tags so that I rank better for a quote in image search, and also strengthen the ranking signals on the quote post itself? Take for example, a photo of a beach and a photo of the sun. Both have the same quote on it: "Laughter is an instant vacation." Should the quote itself go into the alt tag? while the description of the image goes into the title? Or should the quote go into the title? Would this be correct? Title: Beach with children playing in the sand. Alt: "Laughter is an instant vacation." Title: Sun shining in the sky. Alt: "Laughter is an instant vacation." What about if the quote is very long? Google has said they like when the alt and title tags are short.
On-Page Optimization | | JABacchetta0 -
I'm ranking Position 7,8,11,12,13,14 &15 but would rather one page top three - are they competing?
For the search phrase "office design birmingham" in the uk. I have mutiple pages ranking in position 7,8,11,12,13,14 & 15! This is all very well but are they somehow competing? Am i better off doing something different to get one or two into the top 3 rather than 7 in the top 15?! Many thanks for your opinion and advice. James
On-Page Optimization | | bizint0 -
URL STRUCTURE & RE-WRITING
1.) I need a suggestion from you, please help. How should be the Directory/URL structure if I am offering servicves in many cities of UK/US. /<service>/
On-Page Optimization | | younus
/<service>/<state>/
/<service>/<state>/<city>/ OR /<service>/
/<state>/<service>/
/<state>/<city>/<service>/ Thanks for your time.</service></city></state></service></state></service></city></state></service></state></service></service> What exactly mean by 'URL enforce writer' to rewrite the URL.0 -
Title and Heading Tags
Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful. I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) ) Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long). So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have? In addition, any advice on setting optimum tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag? Many Thanks
On-Page Optimization | | jannkuzel0 -
Duplicate page title and content
Hello, I have an ecommerce store where we offer many similar products, and the main difference could be the color or memory storage. Due to this reason my main problem appears to be be duplicate page title and content. What is the best way to correct this issue? I cant make them different neither. I always include this particular difference in title or description. I guess it is not enough? any way to fix it? thanks!
On-Page Optimization | | tolyadem10