How can I "target keywords"?
-
Hello everyone,
Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
-
Have you run any campaigns on FB, Twitter G+ for the page you want to rank?
No. we just have company pages on the social networks
-
What you are asking here is essentially "What is SEO and how do I do it?"
Well it's kind of an incredibly long answer and explanation and basically in order to truly master what you are after it will require you to spend some time learning the trade. These forums are a great place to do that, but probably not the best place to start. Moz does have some great resources to get you started, however. I would head this direction and read through every last page they offer if I were you: http://moz.com/learn/seo
-
Both will work... You want Google to see your site as authoritative so the more content/pages you have for those terms the better..
Social is becoming more and more important so if you can create something shareable on the page you want to rank for the better it will rank...
Have you run any campaigns on FB, Twitter G+ for the page you want to rank?
-
- Content
- Title
- Header
- and URL
So let's I have done so, but most of the competitors have the same stuff. lets say I take a keyword "best savings rates", and of course most of the competitors have the same keyword distribution. Can I outrank them by writing another article on different topic but which targets the same keyword? Will this help? Or should I build links around this page (best savings rates)?
-
"Targeted Keywords" are usually competitive terms. What if you club more contextual keywords, terms(long-tails), questions.and create valuable content around it.
Same time, based on same subject you can make and embed some cool Powerpoint PPT(Slideshare), infographics (Pinterest) on same page.
Ensure download time, Typography and overall elegance.
This is what you are targeting audiences and not keywords. Keywords are means. Its ok to analyze search volumes of keywords (I bet they always are approximate, non-accurate and fluctuating)Serve "intent" of the search not "Search Terms"
Regards, -
Hi,
You will need to create content that has these keywords in it. You will then need to optimize the page that your content is on. If your keywords are in the:
- Content
- Title
- Header
- and URL
You can be sure that when Google index your page you will start ranking for these keywords.
This is just one way to optimize your page for your keywords... make sure you also add share buttons for poeple to share your page socially. Don't forget that if you want people to do this make sure you create great content that people will find interesting and want to share.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Keyword Cannibalization and Targeting Similar Search Terms
My website is a collection of educational games for children. We are currently in the process of doing all the onsite page optimization for the individual game pages (they currently have no title tags, meta descriptions, H1, etc.) We created several different games to teach each particular skill. For example, there are 4 different games children can play to learn vowels. While offering several different games is good for the user, I am concerned as to how best to target a keyword for each particular game page without creating keyword cannibalization. Being new to SEO, I am not sure how targeting on each page different variations of related terms would affect SEO. For example, if one page were to target the term "vowel games", and another the term "learning the vowels" are these keywords similar enough to cause keyword cannibalization? If yes, would a proper solution be to use a canonical tag and designate one game as the "primary" game page for vowels? Ideally, I realize that the best SEO solution would be to have a landing page created just for "vowel games." Yet we created our landing pages based upon school level (preschool, kindergarten, first grade, etc) thinking of the user experience where a child only has to navigate to a single page to find all of the games for their age range. I greatly appreciate any help in better understanding the best way to avoid any potential problems with cannibalization.
Keyword Research | | bza1000 -
Different landing page "stole" keyword.
Hi everyone. So I optimized and used the on-page grader for landing page A. I got it down from 15 to 9 on its ranking. Weirdly, that keyword and landing page A tanked to 60 on its ranking, seemingly overnight. While this was all happening, landing page B, which was never optimized for this keyword, effectively "stole" the keyword and it now has a ranking of 9 for this keyword. As I see it, this keyword and landing page B don't match as well as the keyword and landing page A, but I don't want to lose the increased organic traffic I now receive. Does anyone have insight to this or direct me to an already answered question regarding this? Thanks a ton, -Josh
Keyword Research | | SpectraCal0 -
How can I do to improve ranking for head keywords?
Hi guys, I'm currently working for an italian restautant finder web site http://www.cibando.com The site currently do not rank for any of the cityName pages eventhough all this pages received a B grade in the on-page report card by Seo Moz and have a great amount of internal links. This is an example of the pages I'm speaking about: http://www.cibando.com/ita/ristoranti/milano/milano As I can changeso little on this page, I'm thinking about creatinng a new cityName page having this URL http://www.cibando.com/ita/ristoranti-milano in which I add some text about the city and the restaurants people can have dinner at and add some link to the currently cityName page and categoryCuisine page. Is it a good idea? Do oyu have any suggestions? Any expert out there give an insight? Thanks in advance. Francesca
Keyword Research | | Francy0 -
How are similar keyword phrases related?
I'm new to SEO and have been reading a lot to try to get up to speed. There is one concept that I'm not clear about and am not sure what to search on to find an answer. Let's say I'm trying to target 2 keyword phrases "Wordpress SEO" and "Wordpress SEO plugin". In the content of my web page should I always write "Wordpress SEO plugin" because it'll count towards both phrases I'm trying to target? Or would Google be smart enough to only give me credit for "Wordpress SEO plugin" in that case and I should also put just "Wordpress SEO" in other places in my content? Hopefully that makes sense. Thanks in advance!
Keyword Research | | Yuba302 -
Reasonable price for Keyword Research
If I knew what to look for I would do it myself. But I want it done now. The words would relate to one broad category with possible gold that can be mined from 12 sub-categories categories. In my preliminary seat of the pants research I didn't find much in the sub-categories but there were around 10 key words in the broad categories. I am getting a lot of long tail words ranked but I don't believe there is hardly any traffic. Does anyone know what a reasonable estimate is for this degree of keyword research? Also if anyone would like to submit a bid for this work please personal email me. Utah Tiger.
Keyword Research | | Boodreaux0 -
Tools that show me what keywords my competitors are using
What tools can you teel me like keywordspy or SemRush that shows me what keywords my competitors are using to get traffic?
Keyword Research | | Montse0 -
Conducting Keyword Research in "Other than English"
I haven't done my homework on this, so I'd like to ask, if I am interested in launching a website in multiple languages. Let's say an Urdu version (that will have different content) of our English News website then how do I conduct some keyword research for popular keywords used by people searching the net in Urdu. Furthermore, how can I get an estimate of how many people are actually using the web in a particular language and from which geographical regions? Cheers!
Keyword Research | | RishadShaikh590