Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
-
Hello
We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English.
What would you use? pt.domain.com, br.domain.com or domain.com.br?
In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users...
Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters.
Any help will be very much appreciated.
-
Go with the subdomain that is just targeted to Portuguese, the language. Use an HREFLANG tag to tell Google which pages are translations of an equivalent English page. This will allow you to get traffic from a number of countries that speak Portuguese. I am of course assuming that your content doesn't change other than the translation.
Don't geo-locate unless you mean to actually target a country. If you want to go after the Brazilian market with different content that is just for Brazilian citizens, then geo-locate. In that case you can use a ccTLD (those are only for geolocation), subdomain, or subfolder. That's up to you, but only when you are ready to actually geo-target your content.
-
I'd use subdomains for each, or even the TLD for each country if your name is available. Using .com.br is a bit more confusing (to me anyway). You can basically duplicate the content (translated) and tell Google what site serves what country with GWT or what language with "hreflang=..." https://support.google.com/webmasters/answer/189077?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you optimise a website for European traffic?
I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk. I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe. As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe. I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem? I also assume that creating content in different languages would be a logical (if time consuming) option? Are there any other tried and trusted techniques that can be used to target traffic throughout Europe? I'd appreciate any advice.
International SEO | | JCN-SBWD0 -
Help! Choosing a domain for a European sub-brand when working as a partner in North America
Background: Let's say there's a European company ABC.com, they have some presence in the US already for a lot of product brands in a certain space (let's say they make widgets). ABC Co gets 1,600 searches a month and all of that volume centers around the widgets they are known for. ABC Co purchases a company that makes gears, let's call it Gears Inc (gears.com). Gears Inc. was known for making gears in Europe, but their brand is not known in the US (search volume 0). Ideally, I would keep the Gears Inc. brand and build up the presence in the US, separating it from ABC Co. ABC Co wants to maintain their brand and eliminate Gears Inc. But we've received permission to keep the Gears brand for bringing that product to the US ... we will have an uphill battle building up the brand recognition, but at least it won't get lost in what ABC Co is already known for in the US. (ie: we don't want calls for widgets). Domain Situation: ABC Co. has redirected gears.com (DA 1) to a subdomain: {gearmakers}.abcco.com (DA 66) ... they have agreed to place a landing page under that 301 that links to the regional domains (theirs in the EU and ours in the US/North America). They are unwilling to let us use or purchase gears.com OR 301 gears.com directly to our domain. What we're trying to do: build Gears Inc. as a recognizable brand when someone searches "gears inc", this domain would rank first create a simple "brand domain" that a less-tech-savvy users could easily navigate to needs to have recognition in US, Canada and Mexico
International SEO | | mkretsinger
I don't know if this helps or provides anything more? The question is what do we use as our domain name? Any feedback is appreciated!0 -
Hreflang for bilingual website in the same region/location
Hi everyone, got a quick question concerning the hreflang tag. I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently) Question:
International SEO | | ennovators
Can I use hreflang in that case like: Many thanks in advance0 -
Problems with the google cache version of different domains.
We have problems with the google cache version of different domains.
International SEO | | Humix
For the “.nl” domain we have an “.be” cache..
Enter “cache:www.dmlights.nl” in your browser to see this result. Following points are already adapted: Sitemap contains hreflang tag Sitemap is moved to the location www.dmlights.nl/sitemap.xml We checked the DNS configuration Changed the Content language in de response header to : Content-Language: nl-NL Removed the cache with webmastertools Resolved serverrequest errors. Can anyone provide a solution to fix this problem? Thanks, Pieter0 -
Is .in domain affecting international traffic inflow to my site?
My holiday website http://seekandhide.in/ was completed and went live in Feb 2012. Last month I got 83% traffic from India and 3-5% each from USA and UK. The rest is a mixed bag from other countries. This is largely the trend since the last 3-4 months. I want to attract more organic traffic from UK and rest of Europe. My SEO consultant says that with a .in domain that will be difficult. My website currently features unique holiday properties in India that typically attract European tourists so I don't think it is a product issue. But both website visits and sales enquiries remain primarily Indian even though total number of visitors have increased gradually over the last 6 months.. My queries are 1. Is it only the .in domain that's affecting inflow of international traffic? 2. Is there anything that I can do to offset it? 3. I own seekandhide.co.uk too. Is there something I can do with that site without building a whole different website there? If I shift completely to .co.uk, I will have the same issue of being geographically limited and end up losing Indian traffic. 4. Is there something else that is not ok on the site that I am missing? 5. Advice that I get from a lot of consultants is to buy seekandhideindia.com but I plan to add international properties in a couple of years so that name would limit my appeal. Thanks in advance! Sudha
International SEO | | Sudha_Mathew0 -
Website Target in Europe
Hi, I am planning a site to target in Europe and I expect to translate my site into ten different languages namely English, French, Spanish, Italian, German, Russian, Greek, Portuguese, Dutch and Swedish. I am doing some study of this case in targeting different countries for SEO, most of the advise are the following: a. Build 10 different websites and target different geographical location in Google Webmaster b. Get 10 different country specific domains for 10 different websites I would like to hear any suggestion if there is anything better than this ? I had all the materials and translation ready but building 10 different websites or getting 10 different domains are very time consuming and costly. I would be appreciated if any one had any advise for me to make the website more management friendly. Thank you. Tom
International SEO | | Stevejobs20110 -
Is it a bad idea to use characters with accents or graves within URLs?
Is there an issue using within the URL for a page words with accents or graves, for example including "Estándares"? Thanks Stuart
International SEO | | mcvicar0 -
Country specific domains pointing to a .com site
Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim
International SEO | | jimmer0