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  4. How to content marketing: Should my blog posts link to my sales page?

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How to content marketing: Should my blog posts link to my sales page?

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  • marcandre
    marcandre Subscriber last edited by Aug 19, 2013, 3:10 AM

    Hi,

    I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page.

    Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links?

    I couldn't find any resource online about this matter. Thank you for your opinion and help!

    -Marc

    1 Reply Last reply Reply Quote 0
    • marcandre
      marcandre Subscriber @TomRayner last edited by Aug 19, 2013, 9:38 PM Aug 19, 2013, 9:38 PM

      Thanks!

      1 Reply Last reply Reply Quote 0
      • marcandre
        marcandre Subscriber @ReferralCandy last edited by Aug 19, 2013, 9:37 PM Aug 19, 2013, 9:37 PM

        Thank you for your help, I'll try that  🙂

        1 Reply Last reply Reply Quote 0
        • marcandre
          marcandre Subscriber @zeepartner last edited by Aug 19, 2013, 9:37 PM Aug 19, 2013, 9:37 PM

          Thanks Phil 🙂

          1 Reply Last reply Reply Quote 0
          • Kurt_Steinbrueck
            Kurt_Steinbrueck @TomRayner last edited by Aug 19, 2013, 11:03 AM Aug 19, 2013, 11:03 AM

            Great response Tom!

            1 Reply Last reply Reply Quote 0
            • TomRayner
              TomRayner last edited by Aug 19, 2013, 4:35 AM Aug 19, 2013, 4:35 AM

              It's to be expected that some of your blog posts will have a hook to whatever your selling.  Every single post might be overdoing it slightly, but certainly some would be a good idea.  Not just for sales, but also for SEO.

              If one of your blog posts becomes very popular, as in it earns external links and social signals, it will become a strong page on your site. If you link your strong pages to your key landing pages, some of the SEO strength will pass through.  Furthermore, your internal links can use a lot more exact match anchor text than external links, so feel free to link to those pages with the keywords you want to rank for.  Again, don't use exact match every time, but you can use it much more often than with external links.

              Hope this helps.

              Kurt_Steinbrueck marcandre 2 Replies Last reply Aug 19, 2013, 9:38 PM Reply Quote 2
              • ReferralCandy
                ReferralCandy last edited by Aug 19, 2013, 4:31 AM Aug 19, 2013, 4:31 AM

                It depends on how you link your blog posts to your sales pages. If you place a link to your sales page under every post, in the form of a sales pitch, readers will likely ignore it. However, if you write a blog post in relation to one of your products, and embed a text link within your post seamlessly, it is more likely that interested readers will click on the link to visit your sales page.

                It would also help to include a link to your sales page in your sidebar, so that readers are aware that it is a company blog. Readers will therefore have greater confidence in purchasing your products if your blog posts are authoritative and helpful.

                marcandre 1 Reply Last reply Aug 19, 2013, 9:37 PM Reply Quote 1
                • zeepartner
                  zeepartner last edited by Aug 19, 2013, 3:55 AM Aug 19, 2013, 3:55 AM

                  Maybe linking each blog post might be overdoing it. But link to your sales pages where it makes sense, i.e. where you specifically talk about the products/services you sell. Don't overoptimize your anchor text though. But smart internal linking can indeed improve authority of your linked-to pages.

                  marcandre 1 Reply Last reply Aug 19, 2013, 9:37 PM Reply Quote 1
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