Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How to structure articles on a website.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to structure articles on a website.

    Intermediate & Advanced SEO
    3
    4
    907
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Mark_Ch
      Mark_Ch last edited by

      Hi All,

      Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc.

      So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc.

      My question is this
      Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences.

      My thought are:
      1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
      or
      2] throughout your website create link references to the articles as part of natural information flow.
      or
      3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page"

      Thanks Mark

      1 Reply Last reply Reply Quote 0
      • Everett
        Everett last edited by

        Oleg makes some good points about putting those links on an index page for the articles (like the articles "section" of the site, which would be linked to from the home page) instead of putting every article link on the home page. However, I would argue that if these articles aren't helping "your website accomplish its goals" they shouldn't be on your site at all. Even if "SEO" is considered a goal of your website, you're bound to fail if you publish article-style content just for that reason.

        So in your strategy I would really think about how this content is helping your users. For example, where in the process of their journey on your site they might need/want to see that content (e.g. 'How to Choose a Widget' might be linked to from your widget category, or 'Ten Ways to Use Your New Widget' might go on a widget product page)? That would be where you want to link to it from.

        1 Reply Last reply Reply Quote 1
        • Mark_Ch
          Mark_Ch last edited by

          Thank you Oleg for your response.

          Are there any other considerations I should be thinking about in my strategy?

          Thanks Mark

          1 Reply Last reply Reply Quote 0
          • OlegKorneitchouk
            OlegKorneitchouk last edited by

            #1 - That's probably too many links to have in the sidebar. I would make a link to a "Useful Articles" page and categorize the articles there. This does depend on how you want your visitors to flow through your stie.

            Yes to #2. Link with keyword rich anchor text too.

            #3 - only if those articles help your website accomplish its goal(s).

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • lindsey.steinkamp

              Why has my website been removed from Bing?

              I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site?  Thank you!

              Intermediate & Advanced SEO | | lindsey.steinkamp
              0
            • Ty1986

              Why is Amazon crawling my website? Is this hurting us?

              Hi mozzers, I  discovered that Amazon is crawling our site and exploring thousands of profile pages. In a single day it crawled 75k profile pages. Is this related to AWS? Is this something we should worry about or not?  If so what could be a solution to counter this? Could this affect our Google Analytics organic traffic?

              Intermediate & Advanced SEO | | Ty1986
              0
            • nasi_bg

              How ot optimise a website for competitive keywords?

              Hi guys, I hope to find some good answers to my questions, because here are some of the best SEO's in the world. I'm doing SEO as a hobby for a few years and had some very good results before the latest Google updates. Now I'm not able to rank any website for competitive keywords. The last project I started is this website (man and van hire company targeting London market).
              The problem is that I can't rank even in Top 100 in Google UK for the main keywords like: "man and van london" , "man and van service london" ,"london man & van"...
              The site has over 1k good backlinks (according to Ahrefs), unique content, titles and descriptions but still can't rank well. Am i missing something? Few years back that was more than enough to rank well in Google.
              I will be very grateful to hear your suggestions and opinions.

              Intermediate & Advanced SEO | | nasi_bg
              0
            • McTaggart

              Website copying in Tweets from Twitter

              Just noticed a web developer I work with has been copying tweets into the website - and these are displayed (and saved) one page at a time across hundreds of pages (this is so they can populate a twitter feed, I am told). How would you tackle this, now that the deed's been done? This is in Drupal. Your thoughts would be welcome as this is a new one to me. Thanks, Luke

              Intermediate & Advanced SEO | | McTaggart
              0
            • iQi

              Duplicate content on recruitment website

              Hi everyone, It seems that Panda 4.2 has hit some industries more than others. I just started working on a website, that has no manual action, but the organic traffic has dropped massively in the last few months. Their external linking profile seems to be fine, but I suspect usability issues, especially the duplication may be the reason. The website is a recruitment website in a specific industry only. However, they posts jobs for their clients, that can be very similar, and in the same time they can have 20 jobs with the same title and very similar job descriptions. The website currently have over 200 pages with potential duplicate content. Additionally, these jobs get posted on job portals, with the same content (Happens automatically through a feed). The questions here are: How bad would this be for the website usability, and would it be the reason the traffic went down? Is this the affect of Panda 4.2 that is still rolling What can be done to resolve these issues? Thank you in advance.

              Intermediate & Advanced SEO | | iQi
              0
            • TheHecksler

              Website completely delisted - reasons?

              Hi, I got a request from a potential client as he do not understand why his website cannot be found on Google. I've checked that and found out that the complete website is not listed (complete delist) at all - expect just one pdf file.
              I've checked his robots.txt - but this is ok. I've checked the META Robots - but they are on index,follow ... ok so far. I've checked his backlinks but could not found any massive linking from bad pages - just 6 backlinks and only four of them from designdomains.com which looks like a linklist or so. I've requested access to their GWT account if available in hope to find more infos, but does anyone of you may have a quick idea what els it could be? What could be the issue? I think that they got delisted due to any bad reason ... Let me know your Ideas 🙂 THANX 🙂 Sebi

              Intermediate & Advanced SEO | | TheHecksler
              0
            • theLotter

              Should pages of old news articles be indexed?

              My website published about 3 news articles a day and is set up so that old news articles can be accessed through a "back" button with articles going to page 2 then page 3 then page 4, etc... as new articles push them down.  The pages include a link to the article and a short snippet. I was thinking I would want Google to index the first 3 pages of articles, but after that the pages are not worthwhile.  Could these pages harm me and should they be noindexed and/or added as a canonical URL to the main news page - or is leaving them as is fine because they are so deep into the site that Google won't see them, but I also won't be penalized for having week content? Thanks for the help!

              Intermediate & Advanced SEO | | theLotter
              0
            • Jury

              SeoMoz Crawler Shuts Down The Website Completely

              Recently I have switched servers and was very happy about the outcome. However, every friday my site shuts down (not very cool if you are getting 700 unique visitors per day). Naturally I was very worried and digged deep to see what is causing it. Unfortunately, the direct answer was that is was coming from "rogerbot". (see sample below) Today (aug 5) Same thing happened but this time it was off for about 7 hours which did a lot of damage in terms of seo. I am inclined to shut down the seomoz service if I can't resolve this immediately. I guess my question is would there be a possibility to make sure this doesn't happen or time out like that because of roger bot. Please let me know if anyone has answer for this. I use your service a lot and I really need it. Here is what caused it from these error lines: 216.244.72.12 - - [29/Jul/2011:09:10:39 -0700] "GET /pregnancy/14-weeks-pregnant/ HTTP/1.1" 200 354 "-" "Mozilla/5.0 (compatible; rogerBot/1.0; UrlCrawler; http://www.seomoz.org/dp/rogerbot)" 216.244.72.11 - - [29/Jul/2011:09:10:37 -0700] "GET /pregnancy/17-weeks-pregnant/ HTTP/1.1" 200 51582 "-" "Mozilla/5.0 (compatible; rogerBot/1.0; UrlCrawler; http://www.seomoz.org/dp/rogerbot)"

              Intermediate & Advanced SEO | | Jury
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.