How to structure articles on a website.
-
Hi All,
Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc.
So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc.
My question is this
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences.My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page"Thanks Mark
-
Oleg makes some good points about putting those links on an index page for the articles (like the articles "section" of the site, which would be linked to from the home page) instead of putting every article link on the home page. However, I would argue that if these articles aren't helping "your website accomplish its goals" they shouldn't be on your site at all. Even if "SEO" is considered a goal of your website, you're bound to fail if you publish article-style content just for that reason.
So in your strategy I would really think about how this content is helping your users. For example, where in the process of their journey on your site they might need/want to see that content (e.g. 'How to Choose a Widget' might be linked to from your widget category, or 'Ten Ways to Use Your New Widget' might go on a widget product page)? That would be where you want to link to it from.
-
Thank you Oleg for your response.
Are there any other considerations I should be thinking about in my strategy?
Thanks Mark
-
#1 - That's probably too many links to have in the sidebar. I would make a link to a "Useful Articles" page and categorize the articles there. This does depend on how you want your visitors to flow through your stie.
Yes to #2. Link with keyword rich anchor text too.
#3 - only if those articles help your website accomplish its goal(s).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Information Architecture/URL Structure of a Consolidated Website
I am working on a project for a company that is going through a major transition. They are deciding to move from a subscription publisher to a digital membership content site. They are ALSO consolidating their sub-brands into one, becoming a branded house. They are a publisher of a niche-hobby, whose base is extremely passionate about the overarching topic. Currently, each sub-brand has its own website with its own branded content. Their new "mega-site" will have all content combined on one domain. Their goal is to appeal to a new user who has overlapping interests in one core topic, while also allowing their existing users and brand loyalists to be able to navigate the site by brand if they want to . If users land on the main domain HP, they will see a simple global navigation where they can navigate the content by topic OR select a brand. Each sub-brand will have it's own sub-navigation. We are currently at the phase where we are working on information architecture and trying to figure out the global nav and the nav for each individual brand. I am A) looking for advice on the best analytics reports to use to help inform navigation decisions and how to categorize content, and B) trying to decide if I should keep the BRANDED content in a sub-folder, or if I should categorize the content by topic and then tag branded content. I'm not concerned about how users will be able to filter the content because that will be easier to figure out. I'm just trying to decide what the main URLs should be when content can be navigated to in multiple ways. Would it be easier to redirect brand1.domain.com > domain.com/brand-1....? Are there benefits to doing it that way?
Intermediate & Advanced SEO | | triveraseo0 -
Can I define that one area of my website is a regualr news (no subscription) and the other part of the website is news that only subscribers can read?
Hi I have a client that have a news website, he asked me if he can define one area of his website to be a regular news that google can show on google news search results (no subscription) and the other part of the website is news that only subscribers can read? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301s?
We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301 redirects or will search engines know to remove the old 404 pages from the SERPs? We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301s?
Intermediate & Advanced SEO | | GrandOptimizations0 -
Help! Website Page Structure.
Hi there, I have a cupcake website; www.cupcakesdelivered.com.au To date, we have sold only regular cupcakes. Moving forward, we are about to start selling lots of different sorts of cupcakes and want to categorise them - i.e.; sport cupcakes, corporate cupcakes, movie-themed cupcakes etc. I am looking for a recommendation on how best to structure this in terms of pages / domains / subdomains etc, so as to best support SEO. Your help would be greatly appreciated!! Thank you, Laura.
Intermediate & Advanced SEO | | cupcakesdelivered0 -
Coupon websites as affiliates
We recently started using shareasale.com for affiliate marketing and have received literally hundreds of applications from coupon websites wanting to become affiliates. Most we have not approved as the quality of the sites is poor. However, a few sites seem more legitimate. Could having these types of sites harm our seo in any way?
Intermediate & Advanced SEO | | unikey1 -
Links on My website
I am looking to create some more trust on my website by subscribing to BBB. I have heard that my site is penalized and loses "link juice" if I place the BBB logo link in my page footer on every page of my website. Does anyone know how much I am penalized? Should I only put it on my conversion pages and maybe my main 10 sub pages? My main goal is to assist in getting conversions but I don't want to do it at the expense of getting a penalty. Any help is greatly appreciated. Thank you, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Changing a URL structure within a site
Im moving a page over from www.domain.com/page to www.domain/category/page currently www.domain.com/page is ranking in google. Would a 301 do the job? is there anything else needed to help keep SE positions?
Intermediate & Advanced SEO | | SEODinosaur0 -
Are there any SEO Tips before killing a website?
Hey guys, My company acquired another company, and after a couple of months we decided to completely kill their website. I'm not finding any info about SEO best practices for this type of situation. From the "switching domains" and "new sites" articles and blog posts I can extrapolate that I should: 301 redirect their home page to ours Look at specific pages with good authority that relate to our pages and 301 them. Look at the strongest backlinks to their site and try to change them to point to our site. Create a 404 page for the rest of their webpages that tells them that we acquired the company (hopefully with a main menu and search bar) Any other suggestions?
Intermediate & Advanced SEO | | nrv0