What is the best way to optimize website for more than one city?
-
This is my first post in the Moz Community and I have to say, it looks like an amazing place to learn - I am excited to be here.
My question is this. I have a client who would like to optimize his local business website so that is shows up in several different cities.
For example, he has an office in Ottawa, London and Woodstock. What would the best way to complete the on-page optimization so that Google knows this site is relevant for his service in any of these cities?
Is it just a matter of including each of these terms in the title, content and headings? Should I create additional website for each location? Create a resource page for each city on the main site?
Any suggestions would be greatly appreciated.
Thanks,
Nathan -
I agree with Miriam. I have had success with landing pages for different cities / countries with a few different clients.
Perhaps also try some inbound links from .ca for your canadian pages and .co.uk for your London city landing page.
I've used journalism.co.uk for this and it has worked quite well.
-
Hi Nathan,
This is a good question. Google will consider the client's business as being most relevant to its city of location. So, if the business is physically located in Woodstock, its best chances of appearing in the local pack of results will relate to searches that either include the term 'woodstock' or stem from Woodstock-based devices.
Beyond this, the client can work towards organic visibility by the process of building high quality city landing pages for his other service cities. Let me give you a link here to a very large post I wrote about this very topic:
The Nitty Gritty of City Landing Pages
Why don't you give that a read, and then if you have any additional questions, please come back with them. I'm happy to answer! Welcome to the community - it's great to have you here!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too Many links in a Ecommerce website
Hello, I am running a website, which is a kind of e-commerce website. We are providing doctors appointments and online consultations in Pakistan. I am checking my page's SEO using moz tool, it shows me too many links on the page. My question is how many links should we have on a single page?. As on my website every single doctor has a link to his profile, I am using paginations plus i have added internal links to other pages which is related to same specialist doctors. looking for the answer to this question
Link Building | | MuhammadNoman-Imam0 -
Linking to the same sites from more than one of my sites, is this bad?
If I work for a company that has more than one website within the same industry and we have separate websites within that industry. An example would be: CarLoans.com HomeLoans.com & PersonalLoans.com The only difference from this example is that we are a B2B Company. My question is: is it bad to acquire links from the same external websites for multiple websites that we own and want to rank for? If I establish a relationship with Forbes or some other website and I can get links to several of our sites, will it ever be bad to link to all of our websites from this one website. I am asking not just for high domain authority website like Forbes, but also for websites that may have a DA in the 30's 40's and 50's as well. Thank you
Link Building | | fersu0 -
Best way to check/find lost links?
Hi all As everyone, we have seen a decrease of domain authority and external links during the last months. with open site Rand is explaining the reason in this in this post, but I still would like to have a look to the links that in theory I have lost during the last months. I thought Majestic was the best option but I have been trying to get the info and I see nothing clear. When I download the fresh or history links, I only see links that are live (in theory, because in history I get a lot not existing but I can not see it without a manual check). The option of lost links is just giving me 1000 links per day, but after downloading some and checking I see that this lost link report is showing me links that are working (but it looks that majestic couldn't access when they did the crawling and show them as lost). Also the numbers of lost links are totally different if you use fresh or historic... Anyone could recommend me a good way to find out links that I really lost? Thanks
Link Building | | AutoEurope1 -
Is there a good website builder that can gain links?
I made the horrible mistake of using GoDaddy website builder and just found out that I have 3 homepages with a 302 temporary redirect on one of them. GoDaddy says I have only one homepage and no redirects which is not true as far as both Google Webmaster and Mozpro are concerned. I am not able to change anything structurally on the Godaddy site. Is there an economical alternative to having a website built that I can work with myself (with little knowledge) and that I can do some link building that will be effective. Thank you, I will refrain from commenting on GoDaddy Scott
Link Building | | ScottR.0 -
Weekly activities to get on page One?
I have a local website. Please let me know, what weekly tasks should be done to get on page One.
Link Building | | marknorman0 -
Followed links from one of our biggest channel?
Hi everyone, I have a new client that's a huge company and has a disastrous ranking. It's a Human Resources company that among other things, they post job offers on their site in which people have to register to apply. As a channel to outreach more people, they are using a popular site for job offers on the country. There, the job position is described and they tell users to apply within this channel or on their own site. But there's no actual link to their site. Will Google find it spammy to post their site's link for that specific job offer on this channel on every job description? No competitor is doing it so it made me doubt a little bit. NOTE: The job offer channel doesn't allow us to "nofollow" a link. All the links are followed. Thanks to any suggestion.
Link Building | | guillermoga0 -
What is the best pinging service for my backlinks?
I am looking for a good pinging service that indexes my backlinks fast. After doing some research I found linklicious, backlinksindexer and pingfarm among others. My quesiton: do those services still work and if yes, which one is the best one out there at the moment. Thanks for the help.
Link Building | | Romaine0 -
I have been under the understanding that it is best to vary your anchor text.
I have been working on a keyword term "boat covers" - however a link from the manufacturer site with the anchor text something like "Company Name Boat Covers" would be just a good or better. Is this correct? Thanks, Brook
Link Building | | tdawson090