undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Moz Tools
  3. Moz Pro
  4. Why are my keyword rankings dramatically changing week to week?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Why are my keyword rankings dramatically changing week to week?

Moz Pro
3
4
1.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • SummitCom
    SummitCom last edited by Sep 5, 2013, 5:19 PM

    I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords.

    Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site.

    I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO.

    My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client.

    Any suggestions would be great.

    1 Reply Last reply Reply Quote 0
    • SummitCom
      SummitCom last edited by Sep 19, 2013, 2:05 AM Sep 19, 2013, 2:05 AM

      Thanks for your responses. I looked at everything using your suggestions and I just think that my wild fluctuations are real. I used the Rank Tracker tool on Keywords on my competitors for a long while now, and it shows what I felt, that starting back in April through around June 2013, Google started messing with everything. Around 45 Keywords are all over the place since then- one week they rank 50+ the next week #1, etc. Before that pretty much of a straight line. I think Moz reports are sometimes off a little, but in these cases it's pretty accurate. I've tracked in Moz Rank Tracker for a couple of years my 5 main competitors, they now are barely on any page in the top 50, and the Rank Tracker proves it.

      I've even done just a manual search and counted the positions - and it's fairly accurate. I just can't figure out what to do now in Google to get a consistent score and a consistent good score. All my pages grade A for the specific keywords I want, and they have always ranked for several years in the top 5. Now it's just all over the place.

      Just can't figure it out.

      Thank you for your input. I was trying several things to see if I could get a change, before I replied, but no joy.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,13 days
      • Kingof5
        Kingof5 last edited by Sep 6, 2013, 11:13 AM Sep 6, 2013, 11:13 AM

        We have wild fluctuations like that for our sites every week, and many of them are not accurate when checked manually - sometimes they're more than 10 positions off. And then sometimes the changes as showing it out of the top 50 is completely wrong.

        A Moz team member looked at our campaigns said we just have highly volatile keywords. That seems kind of ridiculous to me, it's not like we're in a super super competitive niche.

        1 Reply Last reply Reply Quote 0
        • MikeRoberts
          MikeRoberts last edited by Sep 5, 2013, 5:54 PM Sep 5, 2013, 5:54 PM

          Have you double-checked your rankings either through another tool or through unpersonalized searches to see if the Moz data is correct? I have a few search terms on two of my campaigns that regularly swing from 1st one week to "Not in top 50" the next according to Moz when in reality they barely shift ever.

          1 Reply Last reply Reply Quote 2
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • baddjuju

            Unsolved Mobile Rankings for me and competitors disappear in Moz but still ranking.

            rankings reports keyword rankings google mobile

            Hi, I'm trying to create an SEO report for my client however their mobile rankings have completely disappeared for Google Mobile rankings. Competitors rankings have disappeared as well. Could this be a Moz configuration issue?

            Moz Pro | Aug 12, 2023, 3:28 PM | baddjuju
            0
          • Dustless

            What's the best way to search keywords for Youtube using Moz Keyword explorer?

            I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?

            Moz Pro | Jun 8, 2022, 12:55 PM | Dustless
            0
          • trumpfinc

            A question on keywords that rank 51+

            Good afternoon everyone. I wanted to pose a question to the group about keywords and the "on-page optimization -  grade a page tool." I have a list of keywords that I am trying to rank for. Some of them are not ranked in the top 50, so on the keyword ranking tool it gives you the 51+ message in the rank column. For the items that are ranked I can try to improve them by looking at grade a page and typing in the URL and keyword. It will then give me a score and suggestions on how to improve it. With that being said, is there an easy way to find out which pages I should be optimizing those keywords which rank at 51+ for,  besides typing the keywords in Google and seeing what URL it associates with the specific keyword? I hope the question above is clear.

            Moz Pro | Feb 18, 2015, 3:47 AM | trumpfinc
            0
          • chill986

            Ranking fluctuations from week to week

            Over the past couple of months I have seen a couple of my campaigns have key phrases that change from week to week from being in the top 3 to being >51.  I worked pretty hard on the sites to get them mostly #1 for their preferred key phrases, and haven't been working that hard lately, but not sure what to make of it.  It looks as though those keyphrases that dropped this week to >51 will probably be back in the top 3.  Makes it diffuclt when you are trying to prepare a report for your client. Any suggestions are welcomed, and Happy New Year!

            Moz Pro | Jan 14, 2015, 8:26 PM | chill986
            1
          • allyunit

            Rank Tracker For IRAN?

            Hello dear. I have a client in IRAN and I want to track Persian keywords.But the MOZ tracker keywords doesn't support that country. Please help and advise me how can I use track keywords in IRAN?

            Moz Pro | Aug 3, 2014, 3:43 PM | allyunit
            1
          • kpclaypool

            Find Historical SERP Ranking for a Term?

            Is there any way to find out what pages ranked for a given term historically? I.e. what were the top 10 search results for "Widgets" 6 months ago, 1 year ago, 2 years ago? If I had a campaign tracking that term, I'd be able to look back, but I do not. Does this data exist anywhere in a format that could be queried?

            Moz Pro | Jun 15, 2013, 9:01 PM | kpclaypool
            0
          • Rokas

            How to track all domain keywords?

            Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!

            Moz Pro | Jan 7, 2013, 12:19 AM | Rokas
            0
          • mhkatz

            How to track keyword performance over time?

            The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?

            Moz Pro | Jul 31, 2011, 9:24 PM | mhkatz
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.