Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Increase in Rankings, but search visibility is decreasing
-
I just started updating my site with the very basics, focus keyword, meta description, and page titles. I see that I am going up in my targeted keywords, however my search visibility has dropped from 3.34% to 2.78%.
My assumption is that my keyword choice is a little off, however I see that I have increased in keyword rankings and dropped very little in what I was ranking for previously, plus the keyword volume seems relatively the same. In fact I've added far more keywords than I have dropped.
Curious why my search visibility has dropped, however my keyword rankings only seem to increase.
-
It's a normal process when you start to optimize your website the more specific you are, the more precise information you get.
For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords.
Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers
It is an arithmetic trick
Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:
- Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
- The CTRs are then summed
- This number is then divided by the total number of keywords.
Some useful links from the MOZ Seo Learning Center Related to your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase DA and PA of my site.
I have been working on my site for the last 4 months and still, I am not getting improvement in site DA, PA, and site ranking. Also, I am generating unique content. Here is the Website link https://techynewx.com/
Moz Pro | | randomghrytu0 -
Links to Your Site: No Data Available in Google Search Console
The site I am working on did not have their site submitted to Google Search Console (formerly Google Webmaster Tools). I submitted the site and a sitemap that auto updates. Google is crawling the site daily (about 30 pages a day). Under Search Traffic > Links to Your Site it shows no data is availible. I thought it was because it was a newly submitted site, but it has been two months now. Moz seems to have the same issue. Moz does show inbound links, but their are some that we think should really help us that are not shown. For instance, the Dallas Morning News wrote this article. They have a high DA and PA. Also, iliveindallas.com has an article about us that is still on the front page. That was a few weeks ago but also does not show up on Moz or Google SC. We are trying to be selective about the links we are getting. That they are follow links from reputable sites. Worried that both Google and Moz are not showing them.
Moz Pro | | TapGoods1 -
Rank Tracker For IRAN?
Hello dear. I have a client in IRAN and I want to track Persian keywords.But the MOZ tracker keywords doesn't support that country. Please help and advise me how can I use track keywords in IRAN?
Moz Pro | | allyunit1 -
Checking multiple keywords in Rank tracking
Besides the rankings in the campaigns i want to check 100+ keywords at once in rank tracking. Is this possible and if not why? It says i can check 400 keywords a day but manually entering them is time consuming and that's exactly why i use SEOMOZ, to save time.
Moz Pro | | FindFactory1 -
Adding new categories to my website and getting them ranked
Hi, I currently run a website and have added a couple of new categories lately. The website is Planes Trains Automobiles Co UK. For example I want to add "Planes for sale" as a new category. What is the best way to go about this? Will each aircraft added add content therefore ranking? I don't want to approach an SEO company yet as the service would be free for the time being? Thanks
Moz Pro | | PlanesTrainsAutos0 -
Increase of 404 error after change of encoding
Hello, We just have launch a new version of our website with a new utf-8 encoding. Thing is, we use comma as a separator and since the new website went live, I have a massive increase of 404 error of comma-encoded URL. Here is an example : http://web.bons-de-reduction.com/annuaire%2C321-sticker%2Csite%2Cpromotions%2C5941.html instead of : http://web.bons-de-reduction.com/annuaire,321-sticker,site,promotions,5941.html I check with Screaming Frog SEO and Xenu, I can't manage to find any encoded URL. Is anyone have a clue on how to fix that ? Thanks
Moz Pro | | RetailMeNotFr0 -
Why do my Rankings Report show different results than the Rank Tracker tool?
I noticed that my ranking report puts be at 33 in google for one term, but when I use the Rank Tracker under Research tools it places me at 15.
Moz Pro | | trainsimple0 -
Exporting Google and Bing Search Results
Is there away to get a spreadsheet of the pages indexed for a certain domain in google and bing? i.e. I search google for Site:www.domain.com and I want to export a .csv file of all those domains/pages. Cheers
Moz Pro | | JohnW-UK0