Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can too many NoFollow links damage your Google rankings?
-
I've been trying to recover from a Google algorithm change since Sep 2012, so far without success. I'm now wondering if the nofollow on external links in my blog posts are actually doing me damage. http://www.smartdatinguk.com/blog/
Does anyone have any experience of this?
-
Impact of nofollow links from a technical perspective
Matt Cutts is a distinguished engineer at Google, and as per him; the simple answer is: No, too many nofollow links have no effect on your website’s PageRank. These links were created to ensure that generating direct traffic to a website could be used as much as needed without compromising the overall quality of the website’s SEO. Therefore, from a technical perspective, the PageRank algorithm will ignore any and all nofollow links. These links are automatically dropped from the link graph as the web crawlers index the web. However, there are exceptional cases where nofollow links will have an effect on the website ranking.
Special cases where too many nofollow links have an impact
It is possible to use nofollow links to spam websites on the internet trying to generate traffic for whatever product you are promoting. This tactic was once used on blogs where a spammer would post outrageous or absurd comments so as to attract attention and generate traffic. This is deception and manipulation, and where it is done on a large scale, Google will take notice. If many people report you for using nofollow links to spam, Google reserves the right to take action with intent of stopping you. In such cases, they will downgrade the PageRank the offending website gets.
-
I've done 2 link cleaning exercises and disavow requests so far but haven't removed those. I can see they are bad links but they're actually from decent, relevant sites in most instances which is why I haven't touched them yet.
What do you think is most damaging, run-of-site links or keyword link text?
-
Having checked your link profile it is very spammy. 25% of your backlinks are for the term "speed dating", 9% for "singles holidays", and thats just a start.
But that is not all. You have alot of domains sending many links back to your site for the same keyword. Sitewide links can cause penalties, and will need to be cleaned up.
I recommend using ahrefs \ majestic to find those links and dissavow \ get them to change to no follow etc.
A few examples of sites causing you problems are (but there are many others):
-
In the sense you're talking about, yes. Google won't count those nofollowed links against you.
-
Usually nofollow links don't hurt your website. But there are some extreme cases in which they could.
For more info check this video by Matt Cutts from Google -> Can nofollow links hurt my site's ranking?
-
You don't want to nofollow every outbound link from your site but even if 99% of them are nofollowed, it won't hurt your rankings and I wouldn't consider that to be holding back your recovery.
-
So if you can't have too many nofollow links to upset Google, does Google respect the nofollow 100%?
-
NoFollows on links in your blog that point off the site are not hurting you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
How can I make a list of all URLs indexed by Google?
I started working for this eCommerce site 2 months ago, and my SEO site audit revealed a massive spider trap. The site should have been 3500-ish pages, but Google has over 30K pages in its index. I'm trying to find a effective way of making a list of all URLs indexed by Google. Anyone? (I basically want to build a sitemap with all the indexed spider trap URLs, then set up 301 on those, then ping Google with the "defective" sitemap so they can see what the site really looks like and remove those URLs, shrinking the site back to around 3500 pages)
Intermediate & Advanced SEO | | Bryggselv.no0 -
Can I tell Google to Ignore Parts of a Page?
Hi all, I was wondering if there was some sort of html trick that I could use to selectively tell a search engine to ignore texts on certain parts of a page. Thanks!
Intermediate & Advanced SEO | | Charles_Murdock
Charles0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Can a large fluctuation of links cause traffic loss?
I've been asked to look at a site that has lost 70/80% if their search traffic. This happened suddenly around the 17th April. Traffic dropped off over a couple of days and then flat-lined over the next couple of weeks. The screenshot attached, shows the impressions/clicks reported in GWT. When I investigated I found: There had been no changes/updates to the site in question There were no messages in GWT indicating a manual penalty The number of pages indexed shows no significant change There are no particular trends in keywords/queries affected (they all were.) I did discover that ahrefs.com showed that a large number of links were reported lost on the 17th April. (17k links from 1 domain). These links reappeared around the 26th/27th April. But traffic shows no sign of any recovery. The links in question were from a single development server (that shouldn't have been indexed in the first place, but that's another matter.) Is it possible that these links were, maybe artificially, boosting the authority of the affected site? Has the sudden fluctuation in such a large number of links caused the site to trip an algorithmic penalty (penguin?) Without going into too much detail as I'm bound by client confidentiality - The affected site is really a large database and the links pointing to it are generated by a half dozen or so article based sister sites based on how the articles are tagged. The links point to dynamically generated content based on the url. The site does provide a useful/valuable service/purpose - it's not trying to "game the system" in order to rank. That doesn't mean to say that it hasn't been performing better in search than it should have been. This means that the affected site has ~900,000 links pointing to is that are the names of different "entities". Any thoughts/insights would be appreciated. I've expresses a pessimistic outlook to the client, but as you can imaging they are confused and concerned. LVSceCN.png
Intermediate & Advanced SEO | | DougRoberts0 -
Is this link follow or nofollow? Does it pass linkjuice?
I have been seeing conflicting opinions about how Google would treat links using 'onclick'. For the example provided below: Would Google follow this link and pass the appropriate linking metrics(it is internal and points to a deeper level in our visnav)? =-=-=-=-=-=-= <div id='<a class="attribute-value">navBoxContainer</a>' class="<a class="attribute-value">textClass</a>"> <div id="<a class="attribute-value">boxTitle</a>" onclick="<a class="attribute-value">location.href='bla</a>h.example.com"> <div class="<a class="attribute-value">boxTitleContent</a>" title="<a class="attribute-value">Text Here</a>"><a href<a class="attribute-value">Text Here</a>"><a ="blah.exam.cpleom">Text Herea>div> ``` =-=-=-=-=-=-= An simple yes/no would be alright, but any detail/explination you could provide would be helpful and very much appreciated. Thank you all for your time and responses.
Intermediate & Advanced SEO | | TLM0 -
Should I 'nofollow' links between my own sites?
We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer. I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another. Just wondering if linking between sites you own really is that much of an issue and whether we should 'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.
Intermediate & Advanced SEO | | simon_realbuzz0 -
Can Affiliate Links Harm Your Rank?
Does Google interpret Affiliate links as paid links? If so, can Affiliate links harm your rank if they are not properly tagged with a no-follow? Thanks.
Intermediate & Advanced SEO | | AWCthreads0