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  4. What is the best tool for finding what people are using as search phrases for my product

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What is the best tool for finding what people are using as search phrases for my product

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  • Ron10
    Ron10 last edited by Oct 9, 2013, 11:25 PM

    what is the best tool for finding what people are using as search phrases for my product?  i used to use the google adwords keyword suggestion tool but that tool is gone now.  Is the google keyword planner now the best tool to use?

    Thanks,

    Ron

    1 Reply Last reply Reply Quote 1
    • Sharla
      Sharla last edited by Oct 10, 2013, 3:54 PM Oct 10, 2013, 3:54 PM

      One tool I've begun to use more frequently is Search Queries in Webmaster Tools.  It doesn't tell me what keywords I'm not using already that others are, but it does give me insight into how people are already finding their way to our sites.  I look at the percent changes which show me trends in what people are searching for and use that information to add new content and more in depth information.

      1 Reply Last reply Reply Quote 1
      • polarking
        polarking last edited by Oct 10, 2013, 3:50 PM Oct 10, 2013, 3:39 PM

        There was a blog on here several months ago http://moz.com/blog/using-google-analytics-to-power-an-effective-qa-strategy  that explained this custom segment in analytics to get the Who,What, When, and where from organic search results I will share the segment

        https://www.google.com/analytics/web/template?uid=fLy9z106Sh-psGcakOPMng

        1 Reply Last reply Reply Quote 0
        • GregB123
          GregB123 last edited by Oct 10, 2013, 9:30 AM Oct 10, 2013, 9:30 AM

          Hi Ron.  If the keywords and phrases for your niche are REALLY LOW volume (like some of mine are), then I suggest using Google Adwords by running a few short PPC campaigns.

          A two week run with your keywords set as a Broad match will gather enough data to activate an interesting Adwords report. This report is found on the "Keywords" screen of an individual campaign. Click the "Details" button then select "Search Terms / All" on the dropdown. This will list exactly what phrase people typed in the search box, how many times it was searched (Impressions), how many Clicks those phrases got, etc.

          Just peeked at one of my campaigns and for the last 30 days it only had 2400 impressions. That's pretty low volume and those small volumes do not show up well in any free tool that I know of. Though they used to in the old Adwords Keyword Tool. I miss it...

          1 Reply Last reply Reply Quote 1
          • gazzerman1
            gazzerman1 last edited by Oct 10, 2013, 12:40 AM Oct 10, 2013, 12:40 AM

            There is a great article on this site about it 🙂

            http://moz.com/blog/keyword-volume-tools

            1 Reply Last reply Reply Quote 1
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