Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google's algorithm work the same in every country?
-
I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries?
I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for.
The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..
-
Cool question, the answer is already given and is NO. Google is rolling out the bigger algorithmic updates per region or per country. For example the first version(s) of the Panda update were only released for the regions speaking English. After that they deployed it to several european countries to see what the influence was there. In the end after a couple of months they deployed it worldwide.
I couldn't find it that fast but I thought there was also a video from Matt Cutts explaining that some elements of the algorithm only work for specific countries.
-
Also Google will test out new algorithms and then roll them out country by country.
-
No it does not, and here is one glimpse as to why:
"Google does indeed sometimes launch algorithms just for the English language but when possible, Google does try to launch them globally."
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect to 'default' or English (/en) version of site?
Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.
International SEO | | MaxSydenham0 -
What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?
Hi What's the difference search engine wise and which one should I choose, i presume GB since covers entire British landmass whereas UK excludes Ireland according to political definition, is it the same according to Google (& other engines) ? All Best Dan
International SEO | | Dan-Lawrence0 -
Can you target the same site with multiple country HREFlang entries?
Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince
International SEO | | SimonByrneIFS0 -
How To Rank A UK Website On Google.com (US)
Hi, I've done some research on this but couldn't find any definitive answer I can trust! We have a client who resides in the UK. They have '.com' domain, hosted on a UK server, using UK spelling. Their business objective for this year is to expand in the USA, including the opening of a warehouse over there. They are wanting us to rank their website on both Google.co.uk and Google.com (North America); besides changing the geolocation settings in GWT's, and building links from .com websites is there anything else we can do to increase their visibility on Google.com? Many thanks in advance, appreciated!
International SEO | | Webpresence
Lee.0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
Poor Google.co.uk ranking for a UK based .net, but great Google.com
I run an extremely popular news & community website at http://www.onedirection.net, but we're having a few ranking issues in Google.co.uk. The site gets most of its traffic from the USA which isnt a bad thing - but for our key term "one direction", we currently don't rank at all on Google.co.uk. The site is located on a server based in Manchester, UK, and we used to rank very well earlier this year - fluttering about in position 5-7 most of the time. However earlier this year, around July, we started to fall down to page 2 or 3, and at the start of this month we don't rank at all for "one direction" on Google.co.uk. On Google.com however we're very strong, always on page one. We're definitely indexed on .co.uk, just not for main search term - which I find a bit frustrating. All the content on our site is unique, and we write 2-4 stories every day. We have an active forum too, so a lot of our content is user-generated. We've never had any "unnatural link building" messages in Webmaster Tools, and our link profile looks fine to me. Do we just need more .co.uk links, or are we being penalised for something? (I can't imagine what though). It certainly seems that way though. Another site, "www.onedirection.co.uk" which is never updated and has a blatant ad for something completely unrelated on its homepage, ranks above us at the moment- which I find quite frankly appalling as our site is pretty much regarded as the worlds most popular One Direction news and fan site. We've spent the last few months improving the page-load times of our site, and we've reduced any unneccesary internal linking on the site. Approx 2 months ago we launched a new forum on the site, 301'ing all the old forum links to the new one, so that could have had an impact on rankings - but we'd expect to see an impact on Google.com as well if this was an issue. We definitely feel that we should be ranking higher on Google.co.uk. Does anyone have any ideas what the iproblems could be? Cheers, Chris.
International SEO | | PixelKicks0 -
How to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries?
Dear all, what is the best way to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries? What must I add to my code of websites my .nl domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? What must I add to my code of websites my .be domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? Thanks in advance!
International SEO | | HMK-NL3 -
Country specific landing pages
I have a client who wants to put a re-direct on his landing pages based on the visitors IP address. The landing page will be a sub domain relevant to the country their IP is located in. I am a little concerned this will effect the SEO. Appreciate any advice. Dylan 🙂
International SEO | | gomyseo0
