Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do links to my website improve all pages?
-
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords.
In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
-
I think the problem with this strategy is that you are at a big disadvantage compared to building links direct to the page, if we take for example you blog - how many links are on the page, now divide 100 / number of links on the page and this is how much power (%) you will gain compared to building the link direct.
The big gain with building links to a blog is that it looks more natural and with the right content can be much easier than a product page to build links, but it should be part of an overall strategy like most things in SEO.
-
Yes, if content on your site acquires new links, those links can help with the authority of your services pages as well, but it takes more than authority for those pages to rank. On-page optimization for appropriate keywords is also important.
-
Gavo,
I really want to make sure I understand you so I'm going to use a quick example. Say you have a hardware store website. You have interior pages for plumbing, lawn care, etc. You want each of those pages for the different departments to rank as best they can, correct? I feel like the answered marked "Good" is actually not the best answer for what you are asking.
Well the best way to do that is not _jus_t by linking to your homepage. So long as they are healthy links, having a website that blogs about your lawn care equipment and the amazing prices with a link to that page is going to help that page rank higher for that term. If you just have them link to your frontpage which is directed toward the business name and "hardware" you are going to the long way to the top of google.
Yes, having tons of really good strong links to your front page will give your site more Domain Authority and trust and will help your interior pages, but not nearly as quickly as if you actually have multiple links to each of the pages. Just taking a pages Page Authority from 1-2 to 25 with a really strong Domain Authority can get you to the front page so long as the page is optimized and has a good amount of trust and links.
-
Thanks Chris,
Core targeted pages are in this particular case the main services pages of the website.
Enough meaning able to achieve top page rankings for medium competitive keywords in 12 months or less.
-
Yes, links to your homepage and your interior pages will help the authority of the other pages and, if they're optimized well, can help with their rankings as well. Good links to a page of a website does a positive effect on all other pages.
I am missing something here though--what is the purpose of your "core targeted page"? "I'm wondering if 1-2 additional internal links from blog posts a month is really going to be enough?"
Enough for what?
-
Thanks Peter, Jon and Chris,
Really appreciate your warnings and watching my back. I think there may be some misunderstanding of my post (justifiably so as it was ambiguously written so my bad for that one). Currently I am engaging in a blog strategy, investing into well-researched and what I deem to be valuable blog content and attempting to promote posts through social media and social bookmarking to best earn links. Links from directories are going to the home page (thanks for the note Peter, Jon and Chris to be careful and conservative here. I'll look to be vigilant).
With this strategy though, I realise that no links are actually going to my core targeted pages (as none of these core targeted pages are either the home page or blog pages of my site). I realise that linking internally to these targeted pages through the home page and blog pages would be a sensible move, however, I'm wondering if 1-2 additional internal links from blog posts a month is really going to be enough? Especially considering link juice deteriorates rapidly when passed (so I hear). The only way I figured this commonly-prescribed strategy effectively working would be that a good blog, with strong natural linking, raises the tide of one's website (Domain authority), thereby raising all ships (value/authority of all pages). If this notion is accurate, it means that links to a page of a website has a positive effect, of some kind, on all other pages.
Accurate deduction or complete misconception?
-
Gavo,
It sounds like you might be going down the wrong path on your authority building. While the urge to do something concrete and countable like "link building" may be strong, you and your site will be better off if you resist. Spend time (and money if necessary) on figuring out how your site can "earn" links and then work to earn them. The reason is that the kind of link building that you're asking about isn't worth your time, is not going to add value to your domain, and most importantly isn't going to add to your bottom line.
-
You're speaking of the difference between Page Authority and Domain Authority. In my experience in regards to SEO, you should treat each page as though its a separate website, that needs good solid keyword targeting, rich content, links on social media, and links from other creditable sources. Building a ton of links to your front page will give you slightly better Domain Authority but this doesn't help your interior pages rank as quickly (unless you have a Yelp like site with extremely high +90 DA). If each of your interior pages is treated as important as your home page, you will see better PA and DA for each of those pages and almost certainly end up with higher SERP results.
On a side note, beware of directories. Unless you are specifically campaigning for Local results, directories could be spammy, non-creditable links that actually hurt your sites authority.
Hope this helps.
-
Hi Gavo, yes they will to an extent because some of the link value passed to your home page will be shared through the internal links you have on your home page (e.g. via menu navigation) to other pages on your site.
A word of caution though, which you may already be aware of, to be careful when gathering links to your site that they are from good quality sites with relevance to your site. Directory sites and blogs can be prone to being 'thin' in quality and can, if they themselves are seen as spammy sites, not help your site if you are receiving links from them.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
What tool can be used to provide a list of links on a website that points to other websites?
For example: On a website there are items in the news listing that point to articles about a company that appear on online news sites; items that point to collateral hosted by vendors we use, etc. What tool can be used to provide a list of these links?
Link Building | | Scratch_MM0 -
How can I find all the outbound links from a website domain?
I want to find all the outbound links (basically whatever comes in <a>tag) from a domain (say www.abc.com) as well as all the subdomains under it (say abc.com/a etc). Open Site Explorer provides the inbound links from a website but does not provide any functionality to get all the outbound links from a website. Is it possible to do?</a> <a>Thanks in advance. Deepak Jain</a>
Link Building | | Deepak_Jain0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1