Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
-
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device.
The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank.
This is not my understanding of best practices around responsive design.
My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want.
To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design.
I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this.
Thank you!
-
I agree with Frederico everything he said is completely right on the money. If you are removing photographs and things that would not work well on a small screen then that is of course all right. You're removing content is in words even video then that is not okay.
PS Frederico I owe you an apology your right on the 301/https redirect question
sincerely,
Thomas
-
I think you are completely correct. Making a responsive design does not mean "hiding the content that doesn't fit" rather "displaying it differently" so any user under any device is able to see the entire content without having to zoom in/out.
The example you posted about Wikipedia is the exact live example.
You could, however, remove areas of the page that have no actual value to a user browsing from a mobile device, that is acceptable, as even if you showed it they wouldn't be even able to see it (ex: flash content). This can be seen on sites that have floating social media buttons, than when on a mobile site, they usually accommodate those buttons elsewhere or completely hide them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am Using <noscript>in All Webpage and google not Crawl my site automatically any solution</noscript>
| |
Web Design | | ahtisham2018
| | <noscript></span></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><meta http-equiv="refresh" content="0;url=errorPages/content-blocked.jsp?reason=js"></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><span class="html-tag"></noscript> | and Please tell me effect on seo or not1 -
Body of text on category pages
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.
Web Design | | Cantonteaco0 -
How to split organic traffic for A/B testing
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
Web Design | | Jseddon920 -
Fixing Render Blocking Javascript and CSS in the Above-the-fold content
We don't have a responsive design site yet, and our mobile site is built through Dudamobile. I know it's not the best, but I'm trying to do whatever we can until we get around to redesigning it. Is there anything I can do about the following Page Speed Insight errors or are they just a function of using Dudamobile? Eliminate render-blocking JavaScript and CSS in above-the-fold content Your page has 3 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript: http://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js http://mobile.dudamobile.com/…ckage.min.js?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…pts/blogs.js?version=2015-04-02T13:36:04 Optimize CSS Delivery of the following: http://fonts.googleapis.com/…:400|Great+Vibes|Signika:400,300,600,700 http://mobile.dudamobile.com/…ont-pack.css?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…kage.min.css?version=2015-04-02T13:36:04 http://irp-cdn.multiscreensite.com/kempruge/files/kempruge_0.min.css?v=6 http://irp-cdn.multiscreensite.com/…mpruge/files/kempruge_home_0.min.css?v=6 Thanks for any tips, Ruben
Web Design | | KempRugeLawGroup0 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | | monicapopa0 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | | JaanMSonberg0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : /images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0 -
Are iPads and other tablets considered mobile devices?
A colleague and I were discussing whether or not iPads should be considered mobile devices. Obviously, developing for a mobile phone is different than developing for an iPad so we're trying to determine if mobile is the correct umbrella to put both of these devices under.
Web Design | | TheOceanAgency2