What if your content is getting social shares but no links?
-
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
-
I agree with Aaron here. Both elements are important. If there were quite a few more social shares then it would be easier to ignore the lack of links.
Do a test for a couple months - rather than posting weekly, post every other week and make the content more substantial - longer form text, lots of good formatting like h2/h3s, bullets, photos, etc. Target a higher value term. Also consider running a small Facebook ad ($15-25) or Twitter/LinkedIn featuring that post, and targeting it towards the exact type of demographics you want to see it.
I think you'll get a lot better return from this type of approach.
-
I my experience a had two pages with same competitive keyword and: one http://www.propdental.es/blog/odontologia/ortodoncia-estetica/ had just google+1 and no other social shares and the other http://www.propdental.es/ortodoncia-estetica/ lots of facebook ant twitter shares but no +1. No external links. Actually I had them actualized and more shared so it is different now.
The one just with google +1 was in front page and the other did not appear. So i think with social shares can be enough if you have a good domain authority.
I mean i think with good content and social shares could be enough to reach good audience to your website especially if that social share is on google plus
-
It really depends on what your strategy is here, but I would strongly look into revamping the kind of content that you are publishing and focus on something that your audience is really looking for.
While the social shares are nice, the links are important. And I am not saying there is no value in the social shares, but with those kind of numbers, I think there is more you can do to possibly improve on the content, and make it slighly more targeted to what people are looking for.
I would even go as far as to say, that the links are not the only reason you should be writing. It should be more around thought leadership, attracting a bigger more committed and passionate audience.
Content for the sake of content is not a good practice. It makes it thin, and then you have bigger problems
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my blog is on Wordpress, and I've installed the AMP plug-in, what do I need to do to get Google to start indexing all my posts as AMP pages?
If I add /amp to the end of any of my posts, I can see that the plug-in is working. It's been months since I installed it, though, and Google hasn't indexed any of the AMP pages. Am I missing a step?
Content Development | | DeanRamadan0 -
Same Press Release Content ?
I recently distribute my first ever PR to PRlog site. Now i am planning to move the PR to other PR sites, should i use the same content which i already submitted or again the same thing spun article will do ?
Content Development | | chandubaba0 -
How does one write different pages of their website that are very similar in nature with using too much duplicate content?
We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it. Thanks
Content Development | | JayTurner0 -
Prevent average users from copying content and pasting into their websites
Please do not respond with a "you can't stop them" comment, I understand this. Most of our pages have content that is duplicated across multiple domains. The recent Google algorithm update focused on penalizing pages that have duplicate content, and it could be one of the reasons that we have been seeing traffic loss. I'm looking for some type of javascsript/php code that will help minimize this issue.If could be code that does not allow you to copy and paste the code without turning of javascript or a dialog box pops up and says "this content is copyright protected, anyone copying this content is subject to legal action" I've found one script that might work http://www.ioncube.com/html_encoder.php My questions are still the same: 1 What is the best method to achieve my objective? 2 Will this additional code affect how the webbots see our site and or affect rankings? I know that anyone can figure out how to get the code, I am trying to mitigate by providing a warning about copyright infringement and making it more challenging to copy our content. Please do not respond with a "you can't stop them" comment, etc, I understand this. Thank you for your comments!
Content Development | | 4RealLocal0 -
Clear examples of SEO success with content marketing needed.
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site. Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for). Any help greatly appreciated. Thanks
Content Development | | kevinmorley0 -
Duplicate content problems, so why does WordPress post onto Tumblr?
Hi Everyone, Basically I know that if you have duplicate content your ranking is effected! This I understand, so why is it that WordPress has the option to post your blog entry straight onto your paired Tumblr account? Surely if this can be done, I can have the same content on the company website but also on WP and Tumblr? Or is there some sort of method to how it works specifically for those 2 websites? Thanks in advance.
Content Development | | MariusFermi0 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0 -
New Content
I am looking to add new content to pages that I currently have on my website. The content on these pages was taken from another provider and my idea is to rewrite the content to make it unique. Because it is duplicate content, these pages don't get much traffic. Should I add the new content to brand new urls or just change the content on these (already indexed urls). The issue has seen these pages contain duplicate content. If the content simply changes, will it recognise these pages as having unique content?
Content Development | | MattBB121