Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to finalize the keywords for SEO?
-
Hi,
I use the following method for keyword research:
- Create a long raw list of keywords.
- Use Google AdWords Keyword tool to find monthly searches.
- Find raw competition.
- Find direct competition (via allinanchor: search operator)
- Calculate KEI (Keyword Effectiveness Index)
- Calculate KOI (Keyword Opportunity Index)
Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list?
Thanks & Regards
-
Hi Shailendra,
It sounds like your off to a pretty good start, but there are a couple other things you should consider including. KEI and KOI might give you a rough idea of the competition, but they don't really tell you how difficult it will be to rank for those keywords.
I'd run your keywords through Moz's Keyword Difficulty Tool which gives each keyword a score between 1 and 100 based on the Page Authority and Domain Authority of the top ten results. Using this tool can help you weed out keywords that your site simply isn't strong enough to compete on.
Another option (if you have a little money to spend) is to run a small AdWords campaign and see which keywords have the highest conversion rate. This will help you identify keywords that don't necessarily have a ton of monthly searches but can help your website reach its ultimate goals.
Hope this helps!
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding less competitive keywords
Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.
Keyword Research | | romanjames0 -
How to find low difficulty keywords
how to find informative low difficulty keywords. how can I get content ideas? I have lots of content ideas but it's not good search volume on google. I have a kitchen-related affiliate website called https://gloryspy.com
Keyword Research | | MalikJan0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Is my SEO company a scam?
Hello, I am rather new to online marketing and because of this employ an SEO company to help with improving my ranking. They have now been working with me for around 6 months and I have not seen an increase in the traffic to my site - in fact it is at it all time low. Yesterday I only had 4 visitors for example. They keep ensuring me it will take time, and show me reports on how my keywords are ranking, and some appear to be doing okay, but I would have thought traffic would have improved by now. Why I am a little suspicious of this company is they only seem to be doing back linking. They have done very little, if anything, with on-page optimisation, so much so that I tried to do this all myself following Moz guidelines etc. But even this has seen very little improvement. I would have thought that as a paid SEO company, they may see that something is clearly not working. Perhaps the wrong keywords? Suggest a different tactic? I write blogs posts, am social media active but feeling very discourage with it all as seeing very little results. I continuously hear about scams and get new emails every day saying "we have analysed your site and all these things are wrong... pay us $XXX and we will get you traffic" but who can you trust and how can you find an affordable way to gain traffic as a very small business. Would be great to get feedback from anyone who may know what is going on. Thanks Astrid
Keyword Research | | Lilala_Kids0 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0