Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to finalize the keywords for SEO?
-
Hi,
I use the following method for keyword research:
- Create a long raw list of keywords.
- Use Google AdWords Keyword tool to find monthly searches.
- Find raw competition.
- Find direct competition (via allinanchor: search operator)
- Calculate KEI (Keyword Effectiveness Index)
- Calculate KOI (Keyword Opportunity Index)
Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list?
Thanks & Regards
-
Hi Shailendra,
It sounds like your off to a pretty good start, but there are a couple other things you should consider including. KEI and KOI might give you a rough idea of the competition, but they don't really tell you how difficult it will be to rank for those keywords.
I'd run your keywords through Moz's Keyword Difficulty Tool which gives each keyword a score between 1 and 100 based on the Page Authority and Domain Authority of the top ten results. Using this tool can help you weed out keywords that your site simply isn't strong enough to compete on.
Another option (if you have a little money to spend) is to run a small AdWords campaign and see which keywords have the highest conversion rate. This will help you identify keywords that don't necessarily have a ton of monthly searches but can help your website reach its ultimate goals.
Hope this helps!
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Paid vs Organic Keyword Optimisation
Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?
Keyword Research | | aplnzmarch180 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
Keyword Research (dash or no dash)
I have a client that has been optimizing for "print and apply" for the past 5 months. Yesterday they decided it was more grammatically correct to use "print-and-apply." There question to me was "is this going to effect our SEO?" So... I checked the difficulty using the keyword analysis tool, both keywords had the same broad/exact adwords traffic as well as difficulty percentage. When reviewing the top 25 listings for each keyword it looks like the same sites rank in the SERPs between 1-8 and then after that it is completely different. So, is there a better keyword to target? Are these two keywords different enough to truly have separate search results?
Keyword Research | | kchandler
The top 8 results didn't even target "print-and-apply" in there content or title tags... Thanks for the input/discussion - Kyle0