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  4. Real Estate MLS listings - Does Google Consider duplicate content?

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Real Estate MLS listings - Does Google Consider duplicate content?

Intermediate & Advanced SEO
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  • khi5
    khi5 last edited by Jan 22, 2014, 10:06 PM

    I have a real estate website. The site has all residential properties for sale in a certain State (MLS property listings). These properties also appear on 100's of other real estate sites, as the data is pulled from a central place where all Realtors share their listings.

    Question: will having these MLS listings indexed and followed by Google increase the ratio of duplicate vs original content on my website and thus negatively affect ranking for various keywords? If so, should I set the specific property pages as "no index, no follow" so my website will appear to have less duplicate content?

    1 Reply Last reply Reply Quote 0
    • khi5
      khi5 @MoosaHemani last edited by Jan 24, 2014, 10:05 PM Jan 24, 2014, 10:05 PM

      thank you, Moosa. Let me give you an example: http://www.honoluluhi5.com/waikiki-real-estate-condos-for-sale/ - on that page "Waikiki Condos for Sale" I have created a landing page which seems popular with users. I do not want to add content to the page just to keep search engines happy. As you will notice, there are 30+ pages for this "Waikiki condos for sale" page. It is not directly duplicate content, as my site shows different layout and wording that other sites, but it does not change the fact that the listings are identical. I have corrected added the rel=next prev tags and maybe that is enough. However, I wonder, should I "no index, follow" page 2, 3, 4 of the series, with the reasoning I will have less duplicate content? Or, will such no indexing lead search engines to think my "Waikiki condos for sale" page has that much less content than competitors and therefore struggle to rank? On a bigger scale, not focused specifically on this "Waikiki condos for sale" page, will the "no index" part help the rest of my site perform better, as the ratio of original vs copied content will improve?

      1 Reply Last reply Reply Quote 0
      • MoosaHemani
        MoosaHemani Banned last edited by Jan 23, 2014, 1:59 AM Jan 23, 2014, 1:59 AM

        I go by the basic rule here, if the two different URLs displaying identical information then this will be considered as duplicated content but including no-index, no-follow tag is also not a good idea as this will affect your traffic and conversions.

        All websites are fetching the data from the central resource but you got the ability to display it differently! Like try to display only the related information about the properly and in the rest of the page you can add UGC, content related to the property, some tips or something similar kind of content and more…

        In the ecommerce world, we tend to see different websites selling the same products and that is why the pages become identical sometimes so in order to avoid that we try to add extra content like UGC, tips, videos or more to make the page unique in the eye of Google as well as a little more interactive for search engines.

        Hope this helps!

        khi5 1 Reply Last reply Jan 24, 2014, 10:05 PM Reply Quote 3
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