Where am I going wrong?
-
Hi guys, I am hoping that someone can provide me with some suggestions as to how I can get my site www.purelycaviar.co.uk ranking on both Google and Bing for 'caviar' 'caviar online' 'buy caviar online' and associated phrases that you'd expect people to use when looking to purchase caviar online (in the UK). As it currently stands the site ranks extremely poorly for most associated keywords. The thing is I don;t really have any budget and am feeling a bit overwhelmed with where to start. I am willing to put the time in to understand all this stuff but would love someone to give me a plan of action. Its also worth mentioning that I'm with Shopify so am limited with no server side access.
A list of 'To Do's' would be great with an additional list of things which need constant input such as link building and blog posts...
Any help massively appreciated!
-
Edward,
I just had another thought. If you have good photography it would probably be worth starting a Pinterest board for your products and recipes.
Best of luck,
Amelia
-
It's a pleasure
-
Hey Amelia, that's really nice of you to provide such detailed advice. Thanks a million, will get my butt in gear...
-
Hello Edward,
First of all, you've joined the right community! In my experience Mozzers are incredibly friendly and helpful.
I can't give you a complete SEO strategy, but these suggestions may help:
- Check out your competitor's backlinks.
I have no idea about your industry, but you must have competitors. Use the Moz backlink tool (Open site explorer) to see the backlinks your competitors have. This will give you a list of potential sites you can then try and get a link from. In my experience, it's easier to get a link if you actually speak to the site owner so if they display their telephone number then ring it! - Blogging
You already mentioned blog posts. If you have the time to, you should be posting something regularly on your blog. I believe it is better to publish high quality blog posts less frequently (but still on a regular basis) than poor quality ones more frequently. Make sure you write for your human visitors first - the search engine robots have no interest buying your cavier! - Online review sites
There are several independent review sites where your customers can leave a review of your products and services. Although this won't increase your rankings, if the reviews are good it will increase the conversion rate of your site. Some have an agreement with Google, where once a reviewee has 30 positive (I think 4.3 or higher rating) reviews, then the star rating will be displayed in the SERPs. This can increase CTR which means even if you're not in the top spot your listing will stand out and the stars will encourage visitors. We use Trustpilot, but they are quite pricey - the other company we were looking at at the same time was reviews.co.uk who I believe are a little cheaper. You can also use your Google business page to gather reviews but customers have to create a google account if they don't already have one so the take-up may not be as strong. - Reach out
There are about a gazillion foodie blogs out there. I know because I love food and I read them! Why not send some samples to some carefully selected blog owners (pick the most popular) for reviews / tastings? The reviewer will get some free caviar (not to be sniffed at, eh) and you get some tasty links. - Reach out some more
Why not do the same with your favourite national newspaper foodie columnists? They all have online versions of their columns and may provide a link. At the very least they may include your site in their supplier lists which would be nice. - Winter Olympics!!!
You sell caviar, the most luxurious Russian food available. Use the upcoming winter olympics to your advantage (though you will have to be careful about copyright). - Start an online recipe book
This doesn't need much explanation... Make sure to use the rich-snippet recipe mark-up (or the data-highlighter tool in Webmaster Tools) to 'tell' the search engine's that it's a recipe (if you have a picture of the recipe then this will display in the SERPs increasing CTR.)
I hope these help! Do let us know how you get on!
Best wishes,
Amelia
- Check out your competitor's backlinks.
-
Thanks for that. Will read up on link building then...
-
Hello mate,
The answer is fairly easy tbh, your backlink profile is completely empty, you have in total 4 domains linking to your site and thats it. It will take some time for your site to take off and building links is something you will have to do if you wish to rank. You will need to pay attention to your onpage optimisation vs anchor texts, make sure that 1% of your anchors are referring to the exact keywords you wish to rank (Increase that to 2-3% if you dont have 100% onpage optimisation).
If I were you, i would start by driving traffic to my web site via other channels (relevant to caviar blogs, comments, forums about food and recipes, social media) and links will come naturally.
best of luck
-
Hi Edward,
Here is a good source to start learning SEO for E-commerce sites: http://blog.kissmetrics.com/seo-for-ecommerce-websites/
In summary, you should conduct keyword research and target low competitive keywords and also create unique content and unique product description. Furthermore, optimize on-page SEO with keywords and most important of all, build quality backlinks.
You can also learn more about SEO from this guide; http://moz.com/beginners-guide-to-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong page title in Google
Hi there, A while ago we took over the domain www.hoesjes.nl and forwarded it to our website www.telefoonhoesjesxl.nl. If you perform a search for the keyword 'hoesjes' in Google then we (www.telefoonhoesjesxl.nl) show up on an organic number 1 position. The problem is that the page title isn't correct. Google shows the page title of the website hoesjes.nl we took over and (correctly?) redirected to our domain www.telefoonhoesjesxl.nl. Does anybody have any idea how to get rid of this wrong page title in Google?
Technical SEO | | MarcelMoz
Here you can find a screenshot of what I mean. Thanks! Marcel0 -
Homepage indexed and cached as the wrong domain
I'm a bit baffled by this one and would love if someone in the community could help provide some clarity! In general, my website (PSG1.com) is indexed and cached correctly. The exception is that the homepage is actually cached as plasticsurgerygroupnewjersey.com, another domain we own. Header checkers all confirm that plasticsurgerygroupnewjersey.com redirects to PSG1.com, not the other way around No canonical is set for that domain. At one time, I used the Moz toolbar to view attributes and it registered PSG1.com as having a response code of both 200 and 301 to plasticsurgerygroupnewjersey.com. However, I cannot replicate this. Any idea why the homepage of PSG1.com is not indexed/cached correctly? I appreciate your wisdom!
Technical SEO | | BTeubner0 -
How to fix duplicate content errors with Go Daddy Site
I have a friend that uses a free GoDaddy template for his business website. I ran his site through Moz Crawl diagnostics, and wow - 395 errors. Mostly duplicate content and duplicate page title I dug further and found the site was doing this: URL: www.businessname.com/page1.php and the duplicate: businessname.com/page1.php Essentially, the duplicate is missing the www. And it does this 2 hundred times. How do I explain to him what is happening?
Technical SEO | | cschwartzel0 -
Google showing wrong title
Hi, Can anyone assist a newbie please? My keyword 'Security Systems' is giving me position 1 on page 1, but the title it is using is not the page title. I am assuming for some reason it has made it up, please see below. The actual title tag says - <colgroup><col width="420"></colgroup>
Technical SEO | | DaddySmurf
| Security systems | wireless | battery powered | Police Approved | CSS | Google is showing - Compound Security Systems: Wireless Security Systems | Battery ... <cite>www.compoundsecurity.co.uk/</cite>Manufacturers & suppliers of The Mosquito Device & Professional industry compliant and Police recommended battery powered wireless security systems.Contact us - Mosquito Anti-Loitering Devices - Security Equipment - Installers<iframe class="SEOmoz-iframe" src="chrome-extension://eakacpaijcpapndcfffdgphdiccmpknp/html/serpbar.html#{" settings":{"dmr":false,"dmt":false,"mr":true,"mt":true,"serp-overlay":true,"toolbar-enabled":true,"subdomain-metrics":false,"serp-panel-open":true,"toolbar-position":"bottom"},"lsdata":{"feid":1245,"fipl":315,"fmrp":4.717881718426137,"fmrr":3.169235978744307e-9,"ftrp":5.245402699173709,"ftrr":8.283399271183101e-8,"fuid":15756,"pda":47.20670031521297,"peid":1266,"pid":315,"pmrp":4.634793943915049,"pmrr":1.137485303730264e-7,"ptrp":4.949510322693934,"ptrr":1.6938187788875737e-7,"puid":15777,"ueid":510,"uemrp":4.693787066897207,"uemrr":2.520503065617982e-10,"uid":1060,"uipl":191,"ujid":1038,"umrp":4.96103855611017,"umrr":5.477715129904515e-10,"upa":55.929113684261466,"utrp":6.066855084050327,"utrr":2.1655670926371268e-10},"user":{"level":"pro","options":{},"proenabled":true,"aclurl":"http:="" moz.com="" users="" level?src="mozbar","loginURL":"https://moz.com/login","logoutURL":"https://moz.com/logout","apiRequest":"url-metrics","cols":"133146078688","expired":false,"accessId":"pro-RGFkZHlTbXVyZg%3D%3D","expires":1374249469,"signature":"M%2Bh%2FXh4OS%2BAMtT2j6kuntWSTvNI%3D","displayName":"DaddySmurf"},"serp":1,"host":"www.compoundsecurity.co.uk"}"" scrolling="no"></iframe> If anyone can tell me how to correct this, i would very much appreciate it. Regards, Si0 -
My Rankings Keep Going Down - Needs some more ideas on why...
Hi Everyone, I have been working on the website www.PetsSpark.com for a while now. I used to be on the first page for many of my keywords, now I am lucky if i am on the 2nd or 3rd. I stopped my SEO efforts for about 3 months while making changes to the website, its whithin these 3 months that I started dropping from the first page. The biggest thing I notice is the "type" of website now ranking for my main keywords. Mostly Forums, Blogs, or Product Review websites. Take for instance Dog Tear Stain Remover. I used to rank at about #5 for this keyword and now i rank at #20. I'm not sure if my loss of ranking is a combination of things like who Google is letting rank now or if there is something wrong on my website, etc. Can anyone give me a little insight?? Please.... I will also be happy to give more information about what has been going on if needed.
Technical SEO | | DTOSI0 -
Wrong Page Ranking
Higher-level page with more power getting pushed out by weaker page in the SERPs for an important keyword. I don't care about losing the weaker page. Should I: 404 the weaker page and wait for Google to (hopefully) replace it with the stronger page? 301 the weaker page to the stronger page? NOTE: Due to poor communication between content team and myself, the weak and strong pages have similar title tags (i.e, "lawsuits" and "litigation")
Technical SEO | | LCNetwork0 -
I have a site that has both http:// and https:// versions indexed, e.g. https://www.homepage.com/ and http://www.homepage.com/. How do I de-index the https// versions without losing the link juice that is going to the https://homepage.com/ pages?
I can't 301 https// to http:// since there are some form pages that need to be https:// The site has 20,000 + pages so individually 301ing each page would be a nightmare. Any suggestions would be greatly appreciated.
Technical SEO | | fthead90 -
Google shows the wrong domain for client's homepage
Whenever the homepage of my client's homepage appears in Google results, the search engine is not showing our URL as our domain, but instead a partner domain that is linking to us. (The correct title and meta description of our homepage is showing.) I believe this is caused by the partner website (with a much higher pank rank) linking to our homepage from their footer to a URL with it's own domain that 302 redirects to our homepage. Example: Link: http://www.partnerwebsite.com/?ad2203 302 redirects to: http://www.clientwebsite.com/?moreadtracking The simple fix would be for the client to ask for removal of the 302 hijacking link - but they are uncomfortable with this request since they had requested it prior, and their relationship is not the best. Is there any other way to fix this?
Technical SEO | | Conor_OShea_ETUS0