Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it possible to get demographic and interest information from DoubleClick cookies?
-
We use Google Analytics and we are currently extracting information from the Google Analytics cookies about our visitors.
Is it possible to access DoubleClick cookies in a similiar fashion and get some demographic/interest information for each visitor to our website (if they have a DoubleClick cookie set)? If so, any information on how to retrieve it would be very appreciated.
-
I wanted to get this information on my server by parsing out the double click cookie using javascript. Is this possible?
- topic:timeago_earlier,about a month
-
I believe this is exactly what I was looking for. I will test it out this week.
Thank you very much Paul!
-
This functionality was built directly into Google Analytics back in October, William. By changing a line in your on-page tracking code to use the Doubleclick js instead of the regular ga.js, you can pull the demo/interest info into your Google Analytics automatically.
You change this line...
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
to this...
ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';
A couple of things to note:
- the biggie! This functionality is only available in the classic Analytics. It hasn't yet been enabled in Universal Analytics, so if you want to use it, you'll need to stick with the classic version.
- you must also modify your site's Privacy Policy to indicate how this additional data will be used
- you'll need to turn on Enable Demographics and Interest Reports in Property Settings
- this change will also allow you to create and collect data for Remarketing campaigns
Once you've made the above changes, you should go to Audience > Demographics > Age to validate the code and confirm that the change has been successful.
That what you were looking for?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Can you accurately track lead source when using a cookie consent system?
With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.
Reporting & Analytics | Mar 14, 2022, 8:04 AM | Marketing-EdJones0 -
PDF best practices: to get them indexed or not? Do they pass SEO value to the site?
All PDFs have landing pages, and the pages are already indexed. If we allow the PDFs to get indexed, then they'd be downloadable directly from google's results page and we would not get GA events. The PDFs info would somewhat overlap with the landing pages info. Also, if we ever need to move content, we'd now have to redirects the links to the PDFs. What are best practices in this area? To index or not? What do you / your clients do and why? Would a PDF indexed by google and downloaded directly via a link in the SER page pass SEO juice to the domain? What if it's on a subdomain, like when hosted by Pardot? (www1.example.com)
Reporting & Analytics | Oct 22, 2019, 3:03 PM | hlwebdev1 -
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | Apr 23, 2019, 8:19 AM | Kickboard2 -
Will noindex pages still get link equity?
We think we get link equity from some large travel domains to white label versions of our main website. These pages are noindex because they're the same URLs and content as our main B2C website and have canonicals to the pages we want indexed. Question is, is there REALLY link equity to pages on our domain which have "noindex,nofollow" on them? Secondly we're looking to put all these white label pages on a separate structure, to better protect our main indexed pages from duplicate content risks. The best bet would be to put them on a sub folder rather than a subdomain, yes? That way, even though the pages are still noindex, we'd get link equity from these big domains to www.ourdomain.com/subfolder where we wouldn't to subdomain.ourdomain.com? Thank you!
Reporting & Analytics | Sep 3, 2019, 3:45 PM | HTXSEO0 -
Getting google impressions for a site not in the index...
Hi all Wondering if i could pick the brains of those wise than myself... my client has an https website with tons of pages indexed and all ranking well, however somehow they managed to also set their server up so that non https versions of the pages were getting indexed and thus we had the same page indexed twice in the engine but on slightly different urls (it uses a cms so all the internal links are relative too). The non https is mainly used as a dev testing environment. Upon seeing this we did a google remove request in WMT, and added noindex in the robots and that saw the index pages drop over night. See image 1. However, the site still appears to getting return for a couple of 100 searches a day! The main site gets about 25,000 impressions so it's way down but i'm puzzled as to how a site which has been blocked can appear for that many searches and if we are still liable for duplicate content issues. Any thoughts are most welcome. Sorry, I am unable to share the site name i'm afraid. Client is very strict on this. Thanks, Carl image1.png
Reporting & Analytics | Aug 15, 2014, 10:19 AM | carl_daedricdigital0 -
How many users completely block Google Analytics cookies ?
Hello everyone! In your experience, how many of your visitors' browsers completely block cookies including those of Google Analytics ?
Reporting & Analytics | Jun 19, 2013, 1:21 PM | Masoko-T0 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | Jan 29, 2013, 7:39 AM | AdvanceSystems0 -
Cookies/Tracking/Code developement
So. I have an online application form, on the website. It's maked with php, html and css. What i like to place on the email, is a cookie tracking system. For example, when someone search on the google for " web design ", and then see my result on google organic, comes the visitor to my site, charge the fields of application forms and click send. Than, me like an admin, i receive an email with informations of a customer, i see name/surname/etc.. but i like to integrate is for example, like to see a: IP from Visitors, who charged the fields Referrerr, if google, like to see which query he typed. How can i do this please?
Reporting & Analytics | Oct 16, 2012, 6:45 AM | leadsprofi0