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  4. How can I find the redirect that removes special parameter from Adwords?

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How can I find the redirect that removes special parameter from Adwords?

Conversion Rate Optimization
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  • esiow2013
    esiow2013 last edited by Feb 7, 2014, 5:27 AM

    My main problem is Google Analytics doesn't show data from Google Adwords because a redirect in my site removes the special parameter(gclid) supplied by Adwords.

    Here's an email from one of Google Adwords representative:

    "When I reviewed your website, I found that a redirect set up on your site is removing auto-tagging information from your URLs.

    Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid."

    However, due to your website's redirect, the "gclid" parameter is being removed from the URL. As a result, Google Analytics is unable to properly track visitors reaching your site through AdWords. We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect."

    Thanks in advance!

    1 Reply Last reply Reply Quote 0
    • Martijn_Scheijbeler
      Martijn_Scheijbeler last edited by Feb 7, 2014, 7:05 AM Feb 7, 2014, 7:05 AM

      Hi,

      Start with installing the Redirect Path plugin for Chrome so you can more easily track what's happening with redirects on your site. That hopefully can provide you with valuable insights.

      Probably every extra parameter on your site will cause a redirect on your site. So go ahead and just enter a URL on your site add a parameter or the GCLID parameter to see what happens. Use Redirect Path to determine from where to where the page is redirecting. Now you can tell your developer or figure out yourself where the redirect is triggered and how you can overcome this.

      Good luck!

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