Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is "Noindex" better than a "Canonical" for Pagination?
-
"Noindex" is a suggested pagination technique here: http://searchengineland.com/the-latest-greatest-on-seo-pagination-114284, and everyone seems to agree that you shouldn't canonicalize all pages in a series to the first page, but I'd love if someone can explain why "noindex" is better than a canonical?
-
I guess the short answer is that Google frowns on this practice, since the pages aren't really duplicates. Since they frown on it, they may choose to simply ignore the canonical, and you'll be left with the problem. I think the general problem is that this requires a lot of extra crawling/processing on their part, so it's not that it's "black at" - it's just a pain for them.
I've typically found putting a NOINDEX on pages 2+ is more effective, even in 2014. That said, I do think rel=prev/next has become a viable option, especially if your site isn't high risk for duplicates. Rel=prev/next can, in theory, allow Google to rank any page in the series, without the negative effects of the near-duplicates.
Keep in mind that you can combine rel=prev/next and rel=canonical if you're using sorts/filters/etc. Google does support the use of rel=canonical for variants of the same search page. It gets pretty confusing and the simple truth is that they've made some mixed statements that seem to change over time.
-
The best part of adding the noindex tag is hiding the pagination pages from the search engine's search index, which will make only the highest quality pages available in the search results. This gives a signal of your website being a better one with good content. The CTR rate will be higher too.
-
Hi,
I would like to address the following part of your original query without even going to the article that you referred to:
"everyone seems to agree that you shouldn't canonicalize all pages in a series to the first page"
The reason for this is, if you canonicalize all the pages in a series to the first page, you are giving a hint to Google that only the first page is what you are concerned of and it should be indexed. With this, all the non-canonical pages will be taken out from the index which you would not want to happen especially when the content of these pages is unique.
So depending on your requirement you can opt for either a 'view all method' or 'rel=prev/next' method for your pagination requirements.
Good luck.
Best,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimization for "Search by Photos" feature
Howdy, fellow mozzers, Does anyone know what affects a given company photos show up in the "Search by Photos" section? I can't find any decent info.. Here is the link to SEL, describing the feature (not even google themselves seem to have an announcement about it). https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237 Thanks in advance!
Intermediate & Advanced SEO | | DmitriiK2 -
Rel="prev" / "next"
Hi guys, The tech department implemented rel="prev" and rel="next" on this website a long time ago.
Intermediate & Advanced SEO | | AdenaSEO
We also added a canonical tag to the 'own' page. We're talking about the following situation: https://bit.ly/2H3HpRD However we still see a situation where a lot of paginated pages are visible in the SERP.
Is this just a case of rel="prev" and "next" being directives to Google?
And in this specific case, Google deciding to not only show the 1st page in the SERP, but still show most of the paginated pages in the SERP? Please let me know, what you think. Regards,
Tom1 -
Why is our noindex tag not working?
Hi, I have the following page where we've implemented a no index tag. But when we run this page in screaming frog or this tool here to verify the noidex is present and functioning, it shows that it's not. But if you view the source of the page, the code is present in the head tag. And unfortunately we've seen instances where Google is indexing pages we've noindexed. Any thoughts on the example above or why this is happening in Google? Eddy
Intermediate & Advanced SEO | | eddys_kap0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Is it ok to use both 301 redirect and rel="canonical' at the same time?
Hi everyone, I'm sorry if this has been asked before. I just wasn't able to find a response in previous questions. To fix the problems in our website regarding duplication I have the possibility to set up 301's and, at the same time, modify our CMS so that it automatically sets a rel="canonical" tag for every page that is generated. Would it be a problem to have both methods set up? Is it a problem to have a on a page that is redirecting to another one? Is it advisable to have a rel="canonical" tag on every single page? Thanks for reading!
Intermediate & Advanced SEO | | SDLOnlineChannel0