Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Google Pagination Changes

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Pagination Changes

    Intermediate & Advanced SEO
    2
    4
    872
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • moon-boots
      moon-boots Subscriber last edited by

      What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s).

      Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first.

      The way I see it I have one option: Show every product in each category on page 1.

      I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it?

      Is there anything I'm missing?

      1 Reply Last reply Reply Quote 0
      • effectdigital
        effectdigital @moon-boots last edited by

        It's likely that they will be valued a bit less but the effects shouldn't be drastic. Even if you just had one massive page with all products on the ones at the top would likely get more juice anyway

        If it's a crazy big concern, think about a custom method to sort your products

        1 Reply Last reply Reply Quote 0
        • moon-boots
          moon-boots Subscriber @effectdigital last edited by

          Thank you very much for taking the time to respond so eloquently.

          If all the products would be visible in the base, non-modified source code (right click page, then click "view source" - is the data there?) then there is a high likelihood that Google will see and crawl it.

          I can confirm that each product does in fact appear in the source data, so as you say, Google will crawl it which is somewhat of a relief.

          Does this then mean that regardless of which page the products appear on, Google will simply ignore this factor and treat each product the same regardless?

          The thing I am trying to avoid is products on page 2, 3 and so on from being valued less.

          effectdigital 1 Reply Last reply Reply Quote 0
          • effectdigital
            effectdigital last edited by

            This is a great, technical SEO query!

            What you have to understand is that whilst Google 'can' crawl JS, they often don't. They don't do it for just anyone, and even then they don't do it all of the time. Google's main mission is to 'index the web' - on that account their index of the web's pages, whilst vast - is still far from complete

            Crawling JavaScript necessitates the usage of a headless browser (if you were using Python to script such a thing, you'd be using the Selenium or Windmill modules). A browser must open (even if it does so invisibly) and 'run' the JavaScript, which creates more HTML - which can then be crawled only **AFTER **the script execution

            On average this takes 10x longer than basic, non-modified source code scraping. Ask your self, would Google take a 10x efficiency hit on an incomplete mission - for 'everyone' on the web? The answer is no (I see evidence of this every day across many client accounts)

            Let's answer your question. If all the products would be visible in the base, non-modified source code (right click page, then click "view source" - is the data there?) then there is a high likelihood that Google will see and crawl it

            If the data (code) only exists with right click, inspect element - and not in "view source" - then the data only exists in the 'modified' source code (not the base-source). In that scenario, Google would be extremely unlikely to crawl it (or always crawl it). If it's a very important page on a very important site (Coca Cola, M&S, Barclays, Santander) then Google may go further

            For most of us, the best possible solution is to 'get' the data we want crawled, into the non-modified source code. This can be achieved by using JS only for the visual changes (but not the structure) or by adopting SSR (Server Side Rendering)

            Hope that helps

            moon-boots 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Nobody1616542228134

              Why is pagination SEO such a mystery in 2021?

              Hi folks. I would like to discuss pagination. I use WordPress (Genesis, specifically). I ran my site through a site scan and it flagged an error which told me that my blog was producing duplicate meta descriptions because the  blog is paginated - the same meta description from the blog page is being used on Page 2, Page 3 etc. I looked into this and the Internet is awash with many other people scratching around for a solution. My understanding is that using a canonical link on the first page is not a good idea, because it says to Google that only Page 1 of the blog is important. I also read an article that states Google no longer reads the Rel=Prev/Next code that could be used to tell Google to ignore the issue. So, what's the solution? Do I even need one? As a side-thought, it seems to me that pagination is, well, pretty useless. I mean, if my blog has 20 pages and I've worked hard to create content, who is going to click through to anywhere near page 20? Nobody. There has to be a smarter way for people on-site to access content. I would love your thoughts on all of this. Cheers.

              Intermediate & Advanced SEO | | Nobody1616542228134
              0
            • Choice

              How does Google handle fractions in titles?

              Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?

              Intermediate & Advanced SEO | | Choice
              2
            • Spotler

              Brand name not ranking in Google

              Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone

              Intermediate & Advanced SEO | | Spotler
              0
            • Michael.Leonard

              Google Penalty Checker Tool

              What is the best tool to check for the google penalty, What penalty hit the website. ?

              Intermediate & Advanced SEO | | Michael.Leonard
              0
            • TjeerdvZ

              Hreflang and paginated page

              Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
              Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
              http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
              Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
              http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.

              Intermediate & Advanced SEO | | TjeerdvZ
              0
            • RobSchofield

              Recent Algo Change

              I was wondering if anybody can shed some light on any recent changes to the Google algorithm in Australia. A competitor, www.manwithavan.com.au has always been number 1 for the most competitive search term in our industry "removalists melbourne". However, in the last week, they have fallen out of the the SERPS and are now (according to MOZ) ranking outside the top 50. As far as l can tell, they have a really well optimized site with good structure, great text and updated content. They are very active within social media circles and have some really good external links. Can anybody tell me why they would have been hit so badly. The reason l ask is that i want to make sure we don't make the same mistake. Any feedback would be greatly appreciated.

              Intermediate & Advanced SEO | | RobSchofield
              1
            • bjs2010

              Limit on Google Removal Tool?

              I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben

              Intermediate & Advanced SEO | | bjs2010
              0
            • SEOSponge

              Multiple Authors Google + Authorship

              Hello, I took a look through past questions but can't seem to find a definitive answer on setting up Google + Authorship credit (for multiple authors) using a Wordpress blog. Has anyone had experience setting this up? Or could you recommend solid reading/research? I took a look at a couple of Wordpress plug in's but just found them very confusing (so did our IT contact who will ultimately be setting up code for this.) Any direction or advice is appreciated.

              Intermediate & Advanced SEO | | SEOSponge
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.