KWs w/ no bids on Google AdWords
-
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition.
Thanks,
Sarah -
lol... Yes, but you can do BOTH.
-
** If everybody is asking then it might not be addressed well on the web. **
I've never heard before, but it makes total sense. Thank you for that.
That kid blew it for the goat operation.
-
I remember that goat project. The kid was the pitch man and the old man had all of the expertise.
So what you are saying is less emphasis on KWs and more emphasis on ideas?
Not quite. What I am saying, is that if you have ideas don't allow volume or bidding or pricing data to frighten you away or discourage you. There could be a lot of money out there. It might be widely distributed but it still can be profitable. I have made nice money by casting a wide net.
Now, changing to a different philosophy.... one that has been more successful for me.... I use the Adwords keyword planner, but in a different way.
I first ask myself... What are the keywords for which I have the expertise, enthusiasm and content creation ability to be highly competitive? Then I go to those SERPs and look at the content that is out there right now. If I can beat it then I am ready to attack. That is the time to look at the keyword planner and determine the exact point of attack and what the keyword data tells me should be explained on my page(s). That is the information that everybody everywhere is asking about. If everybody is asking then it might not be addressed well on the web. The keyword planner data informs content development around the topics that people are asking about. Address them. All of them.
Again I don't allow the keyword planner data to sway my thinking. If it says... "Highly competitive" and "high volume" then I am not frightened off. Why? Because where there is high levels of competition and high levels of traffic there is usually a lot of search diversity and a lot of money changing hands. Even if you get in there for long tail queries you can make a lot of money. But since I attack where I am confident that I can compete head-on with their content that is exactly where I do NOT want the presence of competition to discourage me.
So, I attack and it often works well. Do not fear competition. That is where money is made as long as you have what it takes to compete.
-
Reminds me of the time contestants brought goats on Shark Tank.
http://abc.go.com/shows/shark-tank/video/Casting-Pitches/_m_VDKA0_dphdodu2
So what you are saying is less emphasis on KWs and more emphasis on ideas?
-
Is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it?
Some people know how to make big money in niches where nobody else has ever guessed (the people who can sell manure or dirt are examples). It is who knows how to do something valuable with that traffic - even if the money per keyword is small. A little money here and a little money there... ads up to big money.
Looking where others have ignored can make you highly successful. Some of the biggest oil discoveries have been made where no one else ever thought to drill, and where many believed that there was none to be found.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Keyword Traffic/Strength
Hello! Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing. Any suggestions much appreciated!! Thank you!
Keyword Research | | TP_Marketing0 -
In Need of Excel Formula to Manage Export from Adwords Keyword Tool
Hi All, I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool? Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches. Any suggested ideas or methods are very welcome. Thanks!
Keyword Research | | G2W0 -
What's the difference between broad and exact match in Google's keyword research tool?
The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad0 -
Google Adwords or Wordtracker?
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords. Which of these should I trust more? Do you suggest any other tool which is better than these both and is free or affordable?
Keyword Research | | KS__0 -
Logging out of Google vs. &PWS=0 ?
I typically append &pws=0 to my Google queries when I'm gathering results to share with a client. I recently sat in on another digital marketing firms presentation to the client, and they made a big deal about how their search engineers had conducted all the searched by "painstaking logging out of google, using a fresh browser, etc..." In my mind I was thinking that it was either a search engineer wasting time, or some hyperbole to impress the client. But I didn't really know for sure. Is &pws=0 actually equivellent to using a completely annonymous browser. For fun, I ran some queries under incognito on chrome running off a thumbdrive, and compared them to &PWS=0 results from my everday browswer while logged into google. I couldn't see any difference, but in my quick informal test, I also didn't find any difference between a personal SERP and a &PWS=0 SERP, so maybe I just didn't try the right query. Any thoughts?
Keyword Research | | crvw0 -
Why does Google adwords tool shows different search volume
I am not able to undertand the difference in search volume for same keyword under different heading. Let me make it clear. When i enter "Drupal Developement" in adwords tool, at the top, it shows Search term (1) Keyword Global monthly searches drupal development 390 Just below, it shows, Keyword ideas (100) Keyword Global monthly searches drupal development 40,500 I have selected the location U.S. My question is there is a huge difference in 390 and 40,500. Which is correct ?
Keyword Research | | seoug_20050 -
Article rewrite tools: do they really do the job to meet google's requirements?
Dear all, I need to produce around 100 articles. I came across several tools which replace some of the words with synonyms. 1- How many words does it need to replace out of 100 words? 2- Which tools do you recommend? 3- Human re writers seems to use the same tools. Which human re writer company do you suggest? 4- Is there any content writing company you suggest? Thanks in advance
Keyword Research | | sarenausa0 -
Discrepancies between SEOMOZ's Google api exact match search volume results and google's keyword tool, why?
I'm finding major discrepancies between SEOMOZ's google api exact match search volumes and Google's own keyword tool, why? For example, 'bridge loans' gets 1300 searchs according to Google's keyword tool, but SEOMOZ says it only gets 210 (both on exact match). So which one do I believe? I know one is the average over 12 months and the other is for last month alone but still that's a huge difference.
Keyword Research | | Gmorgan0