Using subdomains for related landing pages?
-
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
-
Thanks very much Jane! I think subdirectories are how I'll go.
Effective; organic SEO is HUGE for my initial online success. We market only with direct mail so far. But mailing lists don't address human situations ie: people who've inherited a property AND with it a 2nd mortgage payment AND they're stressed because they can't afford the 2nd payment AND their realtor hasn't sold the inherited property.One last question for all-
With effective landing page SEO & SERP being my primary goal; is the web URL structure term "siloing" familiar to anyone and applicable / adaptable to my multiple landing pages? (I found the term & explanation here: http://www.bruceclay.com/seo/silo.htm) Or is some other method more advisible in order to "pool" my subdirectories for better SEO in SERP? Peter
-
Hi Peter,
In some ways, subdirectories seems even more sensible when you're dealing with single landing pages, as they'll work together somewhat to look like a fuller site from Google's perspective, rather than just a collection of subdomains happening to exist on the same domain.
-
Hello again; after looking at your feedback; then a fresh look at our marketing needs & budget... After viewing each of our competitors sites with keyword 'semi'-stuffing, empty tags, horrible SEO structure, very light traffic & way too much info.... So now we're thinking that we do not need a main site; AND JUST HAVE multiple landing pages each very focused on a single financial or situational motivation causing a property owner to want to sell quickly & we'll explain how we are an alternative than a realtor. Does using subdirectories still seem best for only having single page landing pages? Does anyone have a few informative links regarding setting up & use of subdirectories? Thx, Peter
-
Hi Peter,
I understand that the platform only allows for subdomains. From a purely SEO point of view, subfolders or pages are preferable to subdomains because authority does not appear to pass between a parent domain and its subdomains in the same way as it does between subfolders and parent domains. If your landing page sites are only one pagers, they may be seen as quite thin as well.
However, there is no reason why you can't build quality content like this - it just may take more link building to establish the authority for the subdomains than it would for pages on the same site. You will need to ensure that as much unique content as possible is placed on the landing pages to increase their 'worth' in Google's eyes, given that they are separate from each other on subdomains.
-
Thanks for both responses. Alan- These landing pages would be single page sites. Thompson Paul- The reason I thought sub-domains IS TO SAVE $ with Lander ($ per # domains) and the cost of registering many domains.
Here's the specifics of my search.. The targeted property owner mailing lists are based on data: mortgage, taxes & assessors. They give NO CLUES as to human condition that we look for when our mailers get responses.We have a list of motivations (or reasons for distress to sell their house) are financial or circumstantial: divorce, inheritance, job loss, job transfer, can't sell house, bankrupt, tenant trashed apartment, etc. These motivations are not apparent, obviously, on a mailing list. We want to learn the best way to specifically find people, who own their property in CT, who aren't searching to sell - but are looking for solution to divorce or whatever NOT realizing a cash buyer (us) is a real & UPRIGHT solution. ** We have a list of motivations that we want to define into what phrases people ask in Google to find answers; then what keywords get found for those queries.. and limit it the best we can to CT.** Thanks, Peter
PS:Like Squarespace is drag and drop creation for websites plus hosting, ecommerce & stats; so is www.landerapp.com to landing pages -- they offer customize-able templates that are SEO optimize-able, have great stats & offer drag & drop opt-in forms to integrate into my email service. Comments/advice?
-
Fully agree with Alan - subdomains would be a major waste of effort and SEO value.
Are you thinking you want subdomains perhaps so you can track them differently? There are many ways to do the necessary tracking with pages in subdirectories of the main site, so it's not necessary to use subdomains for this reason either.
Unless there's something missing in what you need here, integrating the landing pages into the main site is the vastly superior solution here.
Can you give us an idea what it is about subdomains that you feel you need?
Paul
-
Unless those subdomains for single page sites, may look spammy to google. you can put those pages in your own site, there is nothing to gain using subdomains
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
Should I use change of address when moving to subdomain
Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
Intermediate & Advanced SEO | | awrikat
Should I perform a change of address action from www.example.com to ae.example.com ? please help
Thanks0 -
HELP! How do I get Google to value one page over another (older) page that is ranking?
So I have a tactical question and I need mozzers. I'll use widgets as an example: 1- My company used to sell widgets exclusively and we built thousands of useful, branded unique pages that sell widgets. We have thousands of pages that are ranking for widgets.com/brand-widgets-for-sale. (These pages have been live for almost 2 years) 2- We've shifted our focus to now renting widgets. We have about 100 pages focused on renting the same branded widgets. These pages have unique content and photos and can be found at widgets.com/brand-widgets-for-rent. (These pages have been live for about 2-3 months) The problem is that when someone searches just for the brand name, the "for sale" pages dramatically outrank the "for rent" pages. Instead, I want them to find the "for rent" page. I don't want to redirect traffic from the "for sale" pages because someone might still be interested in buying (although as a company, we are super focused on renting). Solutions? "nofollow" the "for sale" pages with the idea that Google will stop indexing "for sale" and start valuing "for rent" over it? Remove "for sale" from sitemap. Help!!
Intermediate & Advanced SEO | | Vacatia_SEO0 -
Using a US CDN (Cloudflare) for a UK Site. Should I use a UK Based CDN as it says my server is based in USA
Hi All, We are a UK Company with Uk customers only and use CloudFlare CND. Our Site is hosted by a UK company with servers here but from looking online and checking where my site is hosted etc etc , some sites are telling me the name of our UK Hosted company and other sites are telling me my site is hosted in San Fran (USA) , where I presume the Cloudflare is based. I know Cloudflare has a couple of servers in the UK it uses but given all my customers are UK based ,I don't want this is affect rankings etc , as I thought it was a ranking benefit to be hosted in the country you are based. Is there any issue with this and should I change or is google clever enough to know so i shouldn't worry. thanks Pet
Intermediate & Advanced SEO | | PeteC120 -
Possible to Improve Domain Authority By Improving Content on Low Page Rank Pages?
My sites domain authority is only 23. The home page has a page authority of 32. My site consists of about 400 pages. The topic of the site is commercial real estate (I am a real estate broker). A number of the sites we compete against have a domain authority of 30-40. Would our overall domain authority improved if we re-wrote the content for several hundred of pages that had the lowest page authority (say 12-15)? Is the overall domain authority derived by an average of the page authority of each page on a domain? Alternatively could we increase domain authority by setting the pages with the lowest page authority to "no index". By the way our domain is www.nyc-officespace-leader.com Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030 -
No equivalent page to re-direct to for highly trafficked pages, what should we do?
We have several old pages on our site that we want to get rid of, but we don't want to 404 them since they have decent traffic numbers. Would it be fine to set up a 301 re-direct from all of these pages to our home page? I know the best option is to find an equivalent page to re-direct to, but there isn't a great equivalent.
Intermediate & Advanced SEO | | nicole.healthline0