Keyword every blog post?
-
Hi
Should I be looking to keyword every blog post I write?
Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword?
What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it?
Thanks
Chris
-
Hey Chris,
I agree with William. You should always take a peek at the relevant keyword research tools to see what vocabulary people are using to discuss your topic, but don't worry too much about having a post title that mirrors those phrases exactly. Even if the phrase is long tail, Google's keyword tool is just an estimation so there may be more people searching for a given term than you think. Check out UberSuggest and also look at keyword trends in Social Media using Bottlenose's Sonar tool. Those may give you more of an indication of what keywords people are using.
Definitely don't go haywire on shoehorning keywords into titles and headings, but do be sure what keywords that a given post owns so that you can go back through your site and link to those new posts from old posts with the relevant keywords.
-Mike
-
It never hurts to do a little keyword research and do some optimization for blog posts, just don't go overboard and force keywords into a blog post for ranking's sake. As long as it's natural in the writing or headlines, it's almost always good to target larger groups of the traffic you want, as opposed to smaller or non-existent groups.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
Is there a tool that can give you demographic info on keywords?
I'm looking to find demographic information on certain keywords. Is there a tool that does this?
Keyword Research | | renalynd270 -
Which keywords to manage?
I'm trying to determine how much certain keywords are searched, is there a tool for that? Ie. I'm a mortgage broker in a small area But I want to see if people search for things like No downpayment, etc I also want this to be location specific, how do I do this? Joel
Keyword Research | | JoelOlson1 -
Keyword: singular vs plural
Hi, I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers". My website is http://www.soobumimphotography.com/ So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term. Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you Soobum
Keyword Research | | BistosAmerica0 -
Newbie question about keyword difficulty tool
Hi guys, It's my first day here ate seomoz and I got intrigued about the results from the keyword difficulty tool. Even though I do understand the results, I noticed the ranking analysis table has some highlighted cells and some of them have a dark checkmark sign inside. What exactly do they mean? I couldn't find it anywhere. Cheers from Brazil. i0tzl.png
Keyword Research | | lenineto0 -
Google Keyword Tool Category Selector
Has anyone developed any useful techniques for using the category selector in the GKT? Perhaps in conjunction with a site URL. Always looking for something better
Keyword Research | | waynekolenchuk0 -
Keyword Research tips at State level
Google Adwords Keyword tool Local Monthly searches covers all US and it is misleading for local/regional companies. is there any tool and method you could recommend to find out State Level (for example Virginia) local monthly search volume for Keyword research. I think the methods of Keyword Research for National and Local (state level) level should be different. what do you think?
Keyword Research | | CertifiedSEO0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0