Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Exact Syntax for Canonical to PDFs for Windows Server

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Exact Syntax for Canonical to PDFs for Windows Server

    Intermediate & Advanced SEO
    5
    9
    1739
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Midleton
      Midleton last edited by

      Hi There,

      I have got in my web several PDFs with the same content of the HTML version. Thus I need to set up a canonical for each of them in order to avoid duplicate content.

      In particular, I need to know how to write the exact syntax for the windows server (web.config) in order to implement the canonical to PDF. I surfed the web but it seems I cannot find this piece of info anywhere

      Thanks a lot!!

      1 Reply Last reply Reply Quote 0
      • AlanMosley
        AlanMosley last edited by

        Thanks Paul

        I had a look at the page, but as I can see it uses headers to identify the response, but the actions are rewrite or redirect. There is a custom response you can use,

        for a definitive answer I would ask on iis.net http://forums.iis.net/

        Or you could place each pdf in its own folder and place the header on the folder

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul last edited by

          To implement a canonical tag for an individual page/file in IIS, you need to insert a custom response header via an outbound rule in the IIS Rewrite module, not through the web.config.

          Sorry I don't have a specific example handy (haven't had to wrassle with IIS in some time). I'll see if I can dig one up.

          Meanwhile, here's a link to the relevant section of the general Rewrite Module info in case maybe Alan can suggest the specifics.

          Paul

          1 Reply Last reply Reply Quote 0
          • AlanMosley
            AlanMosley @CleverPhD last edited by

            Thanks for finding that, I see it says url, but I cant see how that is actually done. All it does it create a web.config in the folder you choose, I found no way of doing it ofr the indervidual file, unless you have only one file per forder

            here is the web.config, how to test it works?

            <configuration><system.webserver><httpprotocol><customheaders><add name="CononicalUrl" value="Link: http:/domain.com/my.pdf; rel=canonical"></add></customheaders></httpprotocol></system.webserver></configuration>

            1 Reply Last reply Reply Quote 0
            • CleverPhD
              CleverPhD @AlanMosley last edited by

              Not according to this doc:

              http://technet.microsoft.com/en-us/library/cc753812(v=ws.10).aspx

              "Levels

              The procedures for configuring HTTP headers can be performed at the following levels in IIS:

              • Web Server

              • Site

              • Application

              • Physical and virtual directories

              • File (URL)"

              AlanMosley 1 Reply Last reply Reply Quote 0
              • DeanAndrews
                DeanAndrews @AlanMosley last edited by

                My mistake

                1 Reply Last reply Reply Quote 0
                • AlanMosley
                  AlanMosley last edited by

                  I don't think this can be done in web.config. I don't think it can be done at all.

                  while you can add a canonical header, to a folder using IIS, you cant add if to a file.

                  CleverPhD 1 Reply Last reply Reply Quote 0
                  • AlanMosley
                    AlanMosley @DeanAndrews last edited by

                    He's on a windows server and there is no .htaccess, you use web.config.

                    DeanAndrews 1 Reply Last reply Reply Quote 0
                    • DeanAndrews
                      DeanAndrews last edited by

                      Hi, I believe your question is answered here via .htaccess file rather than web.config. Moz blog: How To: Advanced rel="canonical" HTTP Headers

                      AlanMosley 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • dailynaukri

                        Duplicate without user-selected canonical excluded

                        We have pdf files uploaded in the media of wordpress and used in our website. As these pdfs are duplicate content of the original publishers, we have marked links to these pdf urls as nofollow. These pages are also disallowed in robots.txt Now, Google Search Console has shown these pages Excluded as "Duplicate without user-selected canonical" As it comes out we cannot use canonical tag with pdf pages so as to point to the original pdf source If we embed a pdf viewer in our website and fetch the pdfs by passing the urls of the original publisher, would the pdfs be still read as text by google and again create duplicate content issue? Another thing, when the pdf expires and is removed, it would lead to 404 error. If we direct our users to the third party website, then it would add up to our bounce rate. What should be the appropriate way to handle duplicate pdfs? Thanks

                        Intermediate & Advanced SEO | | dailynaukri
                        1
                      • JH_OffLimits

                        Canonical and Alternate Advice

                        At the moment for most of our sites, we have both a desktop and mobile version of our sites. They both show the same content and use the same URL structure as each other. The server determines whether if you're visiting from either device and displays the relevant version of the site. We are in a predicament of how to properly use the canonical and alternate rel tags. Currently we have a canonical on mobile and alternate on desktop, both of which have the same URL because both mobile and desktop use the same as explained in the first paragraph. Would the way of us doing it at the moment be correct?

                        Intermediate & Advanced SEO | | JH_OffLimits
                        3
                      • muzzmoz

                        How (or if) to apply re canonical tags to Shopify?

                        Anyone familiar with Shopify will understand the problems of their directory structure. Every time you add a product to a 'collection' it essentially creates a duplicate. For example... https://www.domain.com/products/product-slim-regular-bikini may also appear as: https://www.domain.com/collections/all/products/product-slim-regular-bikini https://www.domain.com/collections/new-arrivals/products/product-slim-regular-bikini https://www.domain.com/collections/bikinis/products/product-slim-regular-bikini etc, etc It's not uncommon to have up to six duplicates of each product. So my question is twofold: Firstly, should I worry about this from an SEO point of view? I understand the desire to minimise potential duplicate content issues and also in focussing the 'juice' on just one page per product. But I also planned on trying to build the authority of the collection pages. If I request Google not to index the product pages which link off the collections, does this not devalue these collections pages? Secondly, I understand the correct way to fix these is using 'rel canonical' tags, but I'm not clear about HOW to actually do this. Shopify support has not been very helpful. They have provided two different instructions, so just added to the confusion (see below). Shopify instruction #1: Add the following to the theme.liquid file... <title><br />{{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
                        {% if page_description %} {% endif %} Shopify instruction #2: Add the following to each individual product page... So, can anyone help clarify: The best strategic approach to this inherent SEO issue with Shopify (besides moving to another platform!)? and If 'rel canonical' tags is the way to go, exactly where and how to apply them? Regards, Murray

                        Intermediate & Advanced SEO | | muzzmoz
                        1
                      • WMCA

                        Canonical tag + HREFLANG vs NOINDEX: Redundant?

                        Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA

                        Intermediate & Advanced SEO | | WMCA
                        0
                      • RG_SEO

                        Best server-side sitemap generators

                        I've been looking into sitemap generators recently and have got a good knowledge of what creating a sitemap for a small website of below 500 URLs involves. I have successfully generated a sitemap for a very small site, but I’m trying to work out the best way of crawling a large site with millions of URLs. I’ve decided that the best way to crawl such a large number of URLs is to use a server side sitemap, but this is an area that doesn’t seem to be covered in detail on SEO blogs / forums. Could anyone recommend a good server side sitemap generator? What do you think of the automated offerings from Google and Bing? I’ve found a list of server side sitemap generators from Google, but I can’t see any way to choose between them. I realise that a lot will depend on the type of technologies we use server side, but I'm afraid that I don't know them at this time.

                        Intermediate & Advanced SEO | | RG_SEO
                        0
                      • aactive

                        Yoast & rel canonical for paginated Wordpress URLs

                        Hello, our Wordpress blog at http://www.jobs.ca/career-resources has a rel canonical issue since we added pagination to the front page and category-pages. We're using Yoast and it's incorrectly applying a rel-canonical meta tag referencing page 1 on page 2, 3, etc. This is a known misuse of the rel-canonical tag (per Google's Webmaster Blog - http://googlewebmastercentral.blogspot.ca/2013/04/5-common-mistakes-with-relcanonical.html, which says rel-canonical should be replaced with rel-prev and rel-next for page 2, 3, etc.). We don't see a way to specify anywhere in Yoast's options to correct this behaviour for page 2, 3, etc. Yoast allows you to override a page's canonical URL, otherwise it automatically uses the Wordpress permalink. My question is, does anyone know how to configure Yoast to properly replace rel-canonical tags with rel-prev and rel-next for paginated URLs, or do I need to look at another plugin or customize the behavior directly in my child theme code? This issue was brought up here as well: http://moz.com/community/q/canonical-help, but the only response did not relate to Yoast. (We're using Wordpress 3.6.1 and Yoast "Wordpress SEO" 1.4.18)

                        Intermediate & Advanced SEO | | aactive
                        0
                      • jhinchcliffe

                        Are Bluehost servers slow or is it just me?

                        I have a ton of websites on Bluehosts servers... are my sites slow because I have so many sites on there? Or is Bluehost slow for everyone?

                        Intermediate & Advanced SEO | | jhinchcliffe
                        1
                      • NakulGoyal

                        Wildcard Redirects & Canonical Tags

                        I have an interesting situation. Current URLs Example1: www.domain.com/red-widgets-cid-1234.html
                        www.domain.com/red-widgets-cid-1234-1.html
                        www.domain.com/red-widgets-cid-1234-1-1.html Canonical on All Above URLs:
                        www.domain.com/red-widgets-cid-1234.html New URL:
                        www.domain.com/red-widgets-cid-4567.html Current URLs Example2: www.domain.com/red-widgets-cid-1234+10.html
                        www.domain.com/red-widgets-cid-1234+10-1.html
                        www.domain.com/red-widgets-cid-1234+10-1-1.html Canonical on All Above URLs:
                        www.domain.com/red-widgets-cid-1234+10.html New URL:
                        www.domain.com/red-widgets-cid-6789.html Current URLs Example3: www.domain.com/red-widgets-cid-1234+10+5.html
                        www.domain.com/red-widgets-cid-1234+10+5-1.html
                        www.domain.com/red-widgets-cid-1234+10+5-1-1.html Canonical on All Above URLs:
                        www.domain.com/red-widgets-cid-1234+10+5.html New URL:
                        www.domain.com/american-red-widgets-cid-6789+5.html I want to make sure all variations of the above URL redirect to the new URLs.  However, as you see in Example 3, we are dealing with variables that are passed on. (+5 in this case). Question 1: What wildcard 301 redirect / regular expression can I use to tackle these ? Question 2: If we redirect www.domain.com/red-widgets-cid-1234+10+5.html to www.domain.com/red-widgets-cid-6789+5.html and www.domain.com/red-widgets-cid-6789+5.html contains the canonical tag www.domain.com/american-red-widgets-cid-6789+5.html, any concerns or red flags here ?

                        Intermediate & Advanced SEO | | NakulGoyal
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.