Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Exact Syntax for Canonical to PDFs for Windows Server

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Exact Syntax for Canonical to PDFs for Windows Server

    Intermediate & Advanced SEO
    5
    9
    1891
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Midleton
      Midleton last edited by

      Hi There,

      I have got in my web several PDFs with the same content of the HTML version. Thus I need to set up a canonical for each of them in order to avoid duplicate content.

      In particular, I need to know how to write the exact syntax for the windows server (web.config) in order to implement the canonical to PDF. I surfed the web but it seems I cannot find this piece of info anywhere

      Thanks a lot!!

      1 Reply Last reply Reply Quote 0
      • AlanMosley
        AlanMosley last edited by

        Thanks Paul

        I had a look at the page, but as I can see it uses headers to identify the response, but the actions are rewrite or redirect. There is a custom response you can use,

        for a definitive answer I would ask on iis.net http://forums.iis.net/

        Or you could place each pdf in its own folder and place the header on the folder

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul last edited by

          To implement a canonical tag for an individual page/file in IIS, you need to insert a custom response header via an outbound rule in the IIS Rewrite module, not through the web.config.

          Sorry I don't have a specific example handy (haven't had to wrassle with IIS in some time). I'll see if I can dig one up.

          Meanwhile, here's a link to the relevant section of the general Rewrite Module info in case maybe Alan can suggest the specifics.

          Paul

          1 Reply Last reply Reply Quote 0
          • AlanMosley
            AlanMosley @CleverPhD last edited by

            Thanks for finding that, I see it says url, but I cant see how that is actually done. All it does it create a web.config in the folder you choose, I found no way of doing it ofr the indervidual file, unless you have only one file per forder

            here is the web.config, how to test it works?

            <configuration><system.webserver><httpprotocol><customheaders><add name="CononicalUrl" value="Link: http:/domain.com/my.pdf; rel=canonical"></add></customheaders></httpprotocol></system.webserver></configuration>

            1 Reply Last reply Reply Quote 0
            • CleverPhD
              CleverPhD @AlanMosley last edited by

              Not according to this doc:

              http://technet.microsoft.com/en-us/library/cc753812(v=ws.10).aspx

              "Levels

              The procedures for configuring HTTP headers can be performed at the following levels in IIS:

              • Web Server

              • Site

              • Application

              • Physical and virtual directories

              • File (URL)"

              AlanMosley 1 Reply Last reply Reply Quote 0
              • DeanAndrews
                DeanAndrews @AlanMosley last edited by

                My mistake

                1 Reply Last reply Reply Quote 0
                • AlanMosley
                  AlanMosley last edited by

                  I don't think this can be done in web.config. I don't think it can be done at all.

                  while you can add a canonical header, to a folder using IIS, you cant add if to a file.

                  CleverPhD 1 Reply Last reply Reply Quote 0
                  • AlanMosley
                    AlanMosley @DeanAndrews last edited by

                    He's on a windows server and there is no .htaccess, you use web.config.

                    DeanAndrews 1 Reply Last reply Reply Quote 0
                    • DeanAndrews
                      DeanAndrews last edited by

                      Hi, I believe your question is answered here via .htaccess file rather than web.config. Moz blog: How To: Advanced rel="canonical" HTTP Headers

                      AlanMosley 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • JFA

                        What to do with PDFs that rank well?

                        Looking at some reports, I found that a client's site has PDFs that are ranking well for niche terms and getting some traffic. What can I do to get more out of them from a marketing standpoint? The obvious issue is that a PDF doesn't have the interactivity of a site visit, where we have analytics and CTAs. Someone has to follow a link back from the PDF to the site for us to even register a visit, let alone try to get their email or have them otherwise convert. My first guess is to make landing page summaries of the PDF content that link to the PDF, and canonical the PDF to the respective landing page. Has anyone tried this, or done something else that they would recommend again in this situation?

                        Intermediate & Advanced SEO | | JFA
                        0
                      • Wavelength_International

                        Should I apply Canonical Links from my Landing Pages to Core Website Pages?

                        I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞

                        Intermediate & Advanced SEO | | Wavelength_International
                        0
                      • SDCMarketing

                        Change Google's version of Canonical link

                        Hi My website has millions of URLs and some of the URLs have duplicate versions. We did not set canonical all these years. Now we wanted to implement it  and fix all the technical SEO issues. I wanted to consolidate and redirect all the variations of a URL to the highest pageview version and use that as the canonical because all of these variations have the same content. While doing this, I found in Google search console that Google has already selected another variation of URL as canonical and not the highest pageview version. My questions: I have millions of URLs for which I have to do 301 and set canonical. How can I find all the canonical URLs that Google has autoselected? Search Console has a daily quota of 100 or something. Is it possible to override Google's version of Canonical? Meaning, if I set a variation as Canonical and it is different than what Google has already selected, will it change overtime in Search Console? Should I just do a 301 to highest pageview variation of the URL and not set canonicals at all? This way the canonical that Google auto selected might get redirected to the highest pageview variation of the URL. Any advice or help would be greatly appreciated.

                        Intermediate & Advanced SEO | | SDCMarketing
                        0
                      • Joseph-Green-SEO

                        One domain - Multiple servers

                        Can I have the root domain pointing to one server and other URLs on the domain pointing to another server without redirecting, domain masking or HTML masking? Dealing with an old site that is a mess. I want to avoid migrating the old website to the new environment. I want to work on a page by page and section by section basis, and whatever gets ready to go live I will release on the new server while keeping all other pages untouched and live on the old server. What are your recommendations?

                        Intermediate & Advanced SEO | | Joseph-Green-SEO
                        0
                      • linklater

                        Pitfalls when implementing the “VARY User-Agent” server response

                        We serve up different desktop/mobile optimized html on the same URL, based on a visitor’s device type. While Google continue to recommend the HTTP Vary: User-Agent header for mobile specific versions of the page (http://www.youtube.com/watch?v=va6qtaiZRHg), we’re also aware of issues raised around CDN caching; http://searchengineland.com/mobile-site-configuration-the-varies-header-for-enterprise-seo-163004  / http://searchenginewatch.com/article/2249533/How-Googles-Mobile-Best-Practices-Can-Slow-Your-Site-Down  /  http://orcaman.blogspot.com/2013/08/cdn-caching-problems-vary-user-agent.html As this is primarily for Google's benefit, it's been proposed that we only returning the Vary: User-Agent header when a Google user agent is detected (Googlebot/MobileBot/AdBot). So here's the thing: as the server header response is not “content” per se I think this could be an okay solution, though wanted to throw it out there to the esteemed Moz community and get some additional feedback. You guys see any issues/problems with implementing this solution? Cheers! linklater

                        Intermediate & Advanced SEO | | linklater
                        0
                      • Zanox

                        Should you use a canonical tag on translated content in a multi-language country?

                        A customer of ours has a website in Belgium. There two main languages in Belgium: Dutch and French.
                        At first there was only a Dutch version with a .be extension. Right now they are implementing the French Belgium version on the URL website.be/fr. All of the content and comments will be translated. Also the URL’s will change from Dutch to French, so you've got two URL’s with the same content but in another language. Question: Should you use a canonical tag on translated content in a multi-language country? I think Google will understand this is just for the usability for a Multilanguage country. What do you guys think???

                        Intermediate & Advanced SEO | | Zanox
                        0
                      • HiteshBharucha

                        IP address guideline for 2 sites on same server linking each other.

                        Hi Guys! I have two websites which link to each other but are on the same server. Both the sites have a great PR and link juice. I want to know what steps shall I take in order to make google feel that both the sites are not owned by me. Like shall i get different IP and different servers for both or something more? Looking forward for you thoughts and help!

                        Intermediate & Advanced SEO | | HiteshBharucha
                        0
                      • nicole.healthline

                        Canonical & noindex? Use together

                        For duplicate pages created by the "print" function, seomoz says its better to use noindex (http://www.seomoz.org/blog/complete-guide-to-rel-canonical-how-to-and-why-not) and JohnMu says its better to use canonical http://www.google.com/support/forum/p/Webmasters/thread?tid=6c18b666a552585d&hl=en What do you think?

                        Intermediate & Advanced SEO | | nicole.healthline
                        1

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.