Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Exact Syntax for Canonical to PDFs for Windows Server

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Exact Syntax for Canonical to PDFs for Windows Server

    Intermediate & Advanced SEO
    5
    9
    1727
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Midleton
      Midleton last edited by

      Hi There,

      I have got in my web several PDFs with the same content of the HTML version. Thus I need to set up a canonical for each of them in order to avoid duplicate content.

      In particular, I need to know how to write the exact syntax for the windows server (web.config) in order to implement the canonical to PDF. I surfed the web but it seems I cannot find this piece of info anywhere

      Thanks a lot!!

      1 Reply Last reply Reply Quote 0
      • AlanMosley
        AlanMosley last edited by

        Thanks Paul

        I had a look at the page, but as I can see it uses headers to identify the response, but the actions are rewrite or redirect. There is a custom response you can use,

        for a definitive answer I would ask on iis.net http://forums.iis.net/

        Or you could place each pdf in its own folder and place the header on the folder

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul last edited by

          To implement a canonical tag for an individual page/file in IIS, you need to insert a custom response header via an outbound rule in the IIS Rewrite module, not through the web.config.

          Sorry I don't have a specific example handy (haven't had to wrassle with IIS in some time). I'll see if I can dig one up.

          Meanwhile, here's a link to the relevant section of the general Rewrite Module info in case maybe Alan can suggest the specifics.

          Paul

          1 Reply Last reply Reply Quote 0
          • AlanMosley
            AlanMosley @CleverPhD last edited by

            Thanks for finding that, I see it says url, but I cant see how that is actually done. All it does it create a web.config in the folder you choose, I found no way of doing it ofr the indervidual file, unless you have only one file per forder

            here is the web.config, how to test it works?

            <configuration><system.webserver><httpprotocol><customheaders><add name="CononicalUrl" value="Link: http:/domain.com/my.pdf; rel=canonical"></add></customheaders></httpprotocol></system.webserver></configuration>

            1 Reply Last reply Reply Quote 0
            • CleverPhD
              CleverPhD @AlanMosley last edited by

              Not according to this doc:

              http://technet.microsoft.com/en-us/library/cc753812(v=ws.10).aspx

              "Levels

              The procedures for configuring HTTP headers can be performed at the following levels in IIS:

              • Web Server

              • Site

              • Application

              • Physical and virtual directories

              • File (URL)"

              AlanMosley 1 Reply Last reply Reply Quote 0
              • DeanAndrews
                DeanAndrews @AlanMosley last edited by

                My mistake

                1 Reply Last reply Reply Quote 0
                • AlanMosley
                  AlanMosley last edited by

                  I don't think this can be done in web.config. I don't think it can be done at all.

                  while you can add a canonical header, to a folder using IIS, you cant add if to a file.

                  CleverPhD 1 Reply Last reply Reply Quote 0
                  • AlanMosley
                    AlanMosley @DeanAndrews last edited by

                    He's on a windows server and there is no .htaccess, you use web.config.

                    DeanAndrews 1 Reply Last reply Reply Quote 0
                    • DeanAndrews
                      DeanAndrews last edited by

                      Hi, I believe your question is answered here via .htaccess file rather than web.config. Moz blog: How To: Advanced rel="canonical" HTTP Headers

                      AlanMosley 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • AdenaSEO

                        Server update to ipv6, SEO consequences

                        Hi all, I read the article from 2014 on MOZ regarding ipv6.
                        https://moz.com/blog/ipv6-cblocks-and-seo Our technical department is about to change our server from ipv4 to ipv6.
                        Are there any things we have to consider regarding SEO / rankings / duplicate content etc.. with this transition? I hope you have a little spare time to answer this question. Regards,
                        Tom

                        Intermediate & Advanced SEO | | AdenaSEO
                        1
                      • emilydavidson

                        Creating Redirect Maps -To include PDFs or Not to include PDFs?

                        When creating a redirect map for a site re-build or domain change, it is necessary to include .PDFs or any other non-HTML URLs? Do PDFs even carry "seo juice" over? When switching CMS, does it even matter to include them? Thanks!

                        Intermediate & Advanced SEO | | emilydavidson
                        0
                      • YairSpolter

                        Block in robots.txt instead of using canonical?

                        When I use a canonical tag for pages that are variations of the same page, it basically means that I don't want Google to index this page. But at the same time, spiders will go ahead and crawl the page. Isn't this a waste of my crawl budget? Wouldn't it be better to just disallow the page in robots.txt and let Google focus on crawling the pages that I do want indexed? In other words, why should I ever use rel=canonical as opposed to simply disallowing in robots.txt?

                        Intermediate & Advanced SEO | | YairSpolter
                        0
                      • linklater

                        Pitfalls when implementing the “VARY User-Agent” server response

                        We serve up different desktop/mobile optimized html on the same URL, based on a visitor’s device type. While Google continue to recommend the HTTP Vary: User-Agent header for mobile specific versions of the page (http://www.youtube.com/watch?v=va6qtaiZRHg), we’re also aware of issues raised around CDN caching; http://searchengineland.com/mobile-site-configuration-the-varies-header-for-enterprise-seo-163004  / http://searchenginewatch.com/article/2249533/How-Googles-Mobile-Best-Practices-Can-Slow-Your-Site-Down  /  http://orcaman.blogspot.com/2013/08/cdn-caching-problems-vary-user-agent.html As this is primarily for Google's benefit, it's been proposed that we only returning the Vary: User-Agent header when a Google user agent is detected (Googlebot/MobileBot/AdBot). So here's the thing: as the server header response is not “content” per se I think this could be an okay solution, though wanted to throw it out there to the esteemed Moz community and get some additional feedback. You guys see any issues/problems with implementing this solution? Cheers! linklater

                        Intermediate & Advanced SEO | | linklater
                        0
                      • mark_baird

                        Should I use rel=canonical on similar product pages.

                        I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.

                        Intermediate & Advanced SEO | | mark_baird
                        0
                      • jhinchcliffe

                        Are Bluehost servers slow or is it just me?

                        I have a ton of websites on Bluehosts servers... are my sites slow because I have so many sites on there? Or is Bluehost slow for everyone?

                        Intermediate & Advanced SEO | | jhinchcliffe
                        1
                      • MangoMan16

                        Changing Servers + Effect on SEO

                        Hi, I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time. However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.

                        Intermediate & Advanced SEO | | MangoMan16
                        0
                      • ClifThompson

                        Redirecting Canonical 301s and Magento Website

                        I have an issue with a client's website where it has 3700+ pages, but roughly half of them are duplicates. Thankfully, the only difference between the original and the duplictes is the "?print" at the end of each URL (I suppose this is Magento's way of making a printable page version of the same page. I don't know, I didn't build it.) My questions is, how can I get all the pages like this http://www.mycompany.com/blah.html?print to redirect to pages like this... http://www.mycompany.com/blah.html Also, do they NEED to be Canonical, or will a 301 redirect be sufficient. Also, after having done this, if anybody knows, is there a way I can turn that feature off in Magento, because we're expanding our product line, and I don't want to have to keep chasing after these "?print" pages after the fact.

                        Intermediate & Advanced SEO | | ClifThompson
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.