How many keywords per web page?
-
Hi, what is the technique for ranking for keywords?
Can you optimise a web page for more than one keyword? My moz report is telling me that a keyword I want to rank for is not in the page title, as it stands my page title has one keyword phrase.
Sorry for such a newbie question, my understanding is you home page carries the most weight, so you would place your most wanted keywords there?
The big question is, how many keywords per page?
David.
-
Ok fair enough, thanks for all the info!
There might be some golden content in me yet!
david.
-
One final thing. Be sure you are working on local search.
I don't share my websites in SEO forums. That produces competitors,
-
No guarantees.
Your content has to be golden, written about things that people care about.
Your site has to be unpenalized. If crappy linkbuilding was done you might have to clean it up.
-
have you a link to your site, I would realy like to see what you do.
David.
-
Sorry I haven't made myself clear. None of the 'crap' is on my site. They were writing articles, blog posts and they were being posted elsewhere, with a link back to my site.
I have been in a panic since last year when keywords stopped having a big impact on search results. I had keywords in my url which allowed me to put my head in the sand regarding link building. Google is such a massive client source but you need to be on first page.
So blog like crazy, let people know on facebook twitter, etc... obviously try and write inspired stuff, and it will all come back around?
David.
-
I want to respond to two things that you said. Just for perspective, I want to tell you what I do which is a different approach....
**I have just stopped using an Indian company who were writing crap content and placing on what looked like sites they had set up. **
I was not paying a lot but I never saw any difference in the 3 months I was employing them.
Most of the articles on my site cost between $500 and $1000 to produce. Some higher. Very few lower.
They all are published on my site. Not on other sites. Never. They are, in my opinion, "best on the web" for their topic. Place that on your own site. Don't build articles for other people's sites. They will compete with you.
People who visit your site will not be impressed by crap, nor will they link to it, share it, email it.
Your goal is to present yourself with the same quality work that you put into the bride's portrait.
The content that I produce takes over one year to rank well and start earning traffic. The articles that I write have a pay-back time of five years.
Raising your standards will raise your horizon.
-
Is this pro bono work? I have been stuck in short term strategies, I have just stopped using an Indian company who were writing crap content and placing on what looked like sites they had set up. I was not paying a lot but I never saw any difference in the 3 months I was employing them. Before that it was a Uk small firm, but neither have done much.
It's all about confidence isn't it? I'll be honest I wanted an easy life, but I think paying for SEO does not work anymore. I intend to get blogging and build it up the right way.
David.
-
I think as a wedding photographer there are not that many long tail phrases,
The number of phrases that bring paying traffic for weddings might be small but the number of phrases that you can write informative stuff about to earn links, likes, shares, etc is enormous. This is the content that will power your site to the top of the SERPs, not just qualify you to appear for the money keywords. Money keyword traffic usually does not earn links.
Also, I know wedding photographers in the USA and they are busy photographing every day of the week. On the other days of the week, they are taking portraits of kids for parents, of grandmas for their children, of products for retailers, of real estate for homesellers, of pets for people who love them, of home interiors for designers, of flowers for gardeners, of sports teams for their sponsors.... Tons of content there for earning clients and earning links.
-
I think as a wedding photographer there are not that many long tail phrases, You state on your profile good content will beat SEO. A seminar I attended hosted by a wedding photographer ranking nationally (UK) said all he has ever done is blogged and let people know about it on twitter and facebook. This is what he recommended, find your voice and start talking about it.
David.
-
The links could be down in the footer such as
Location:
- Manchester
- Liverpool
- London
- Bolton
Then having them as their own pages (url example) www.domain.com/manchester-wedding-photograph/
Each as their own targeted landing page for the keywords such as Manchester Wedding Photography. Make the landing pages similar to y our homepage in layout / content and images but all unique so that Google doesn't penalise you.
-
where would they exist in the website? would they have tabs in the menu?
again apologies for the newbieness.
-
Funnily enough I'm from Manchester / Bolton..
What i would do in your case as i see your website currently targets Liverpool on your homepage. I would setup additional landing pages for example:
- Manchester Wedding Photographer
- Preston Wedding Photographer
- Bolton Wedding Photographer
Make these landing pages unique in their content and imagery then start to build some links back to them and your main url from local directories such as yell and thomson local.
-
The content that I write is usually about one short-tail keyword that I really don't expect to rank for because it is usually quite difficult.
My optimization is to write a long article that hits many interesting facets about that one short-tail keyword. I use wordtracker or another form of keyword research to make a big list of the interesting subtopics that people are searchin' for. Then I write directly to them.
The result is that I have optimized for millions of long-tail keywords that together pull in more traffic than I would have gotten out of the one short-tail keyword, and because I have covered all of the details that everybody everywhere is searching for I occasionally rank #1 for that one short-tail keyword that I thought was too difficult and millions in the long tail.
Stop messing around and try to rank for everything.
-
HI thanks for the response. What is strong enough? If I am trying to break into other areas ie manchester my keyword 'manchester wedding photographer' unless placed on the home page is not really going to have a chance is it?
A friend who is in the wedding video business has all of his keywords in the title tag of his home page (about 10) and he does ok in other areas. I must admit the video business is not as hard to rank in but it's food for thought.
David.
-
They say target just one keyword but if your page is strong enough then you can rank for several. Your homepage is the strongest in most cases as this is the URL people link back to and the portal to your website. If it is a strong enough landing pages for your main keywords then yes target them on the homepage.
Also see: http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)
Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
Keyword Research | | Faizali.786
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!
Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
Thanks,0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0 -
Trying to avoid Keyword Cannibalization
I have a navigation menu at the top of my page with drop down menus that lead to different pages of my web site. Very typical navigation. If I have a page that is optimized for a particular keyword, lets say "Awesome Blue Widgets", do I want to remove that link from the navigation menu on the page awesome-blue-widgets.htm since the link uses the keyword phrase "Awesome Blue Widgets'?
Keyword Research | | TRICORSystems0 -
My site fell off the serps for two keywords I tried to optimize the home page for
I was doing some keyword research about 45 days ago and stumbled across two keywords that I was ranking in the mid hundreds and decided I wanted to see if I could rank them. I went in and changed my title to my blog, and the description. Then about a week later I changed my mind and wanted to go for two other keywords so I changed it again. Then within a day or two, my site completely fell off the serps for those two key words that I changed the title to optimize for. None of my other rankings were effected for any of the other keywords, in fact most of my keywords have risen because of recent backlinking. I thought it was just a temporary google bounce because I was playing with my title of my blog or something, but after almost two months I am still nowhere to be found for words that I should easily at least be in the top 1000, especially because I was at about 150 by accident. Anyone have any ideas on what might have happened? Thanks.
Keyword Research | | FastLearner0 -
The importance of meta keywords
Hello, I am looking into Meta keywords in the attempt to understand their importance. I have been reading about this in several blogs and get the feeling that the general view is that they are no longer very valuable. Some say it is because Google and Bing no longer use them, that in terms of SEO they carry little importance and that they are a great indicator to your competitors about which keywords you believe are important... My question is this: Without Meta keywords, how do you deal with misspelt search keywords on your website? For example, if you were looking for a product called 'El Mundo en Espa_ñ_ol' but spelt it using the normal 'n' instead of the Spanish 'ñ', and the keyword 'Espanol' was not included in the Meta keywords, would you still find the product? English speaking people commonly search without the ñ because this is more convenient to them. So how can I make sure that the page is optimised for these type of common misspellings? Thanks!!!
Keyword Research | | languedoc0 -
How do I know I have chosen the right keywords?
Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not want to spend lot of money(what else is new). They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use keyword phrase that would attract both retailers and end users I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases. I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on. How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC? This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard wont let me put in a question mark lol, thankfully its the weekend.
Keyword Research | | chucky_boy0