Removing poor domain authority backlinks worth it?
-
Hey Moz,
I am working with a client on more advanced SEO tactics. This client has a reputable domain authority of 67 and 50,000+ backlinks.
We're wanting to continue SEO efforts and stay on top of any bad backlinks that may arise.
Would it be worth asking websites (below 20 domain authority) to remove our links? Then, use the disavow tool if they do not respond.
Is this a common SEO practice for continued advanced efforts? Also, what would your domain authority benchmark be? I used 20 just as an example.
Thanks so much for your help.
Cole
-
Awesome responses guys. Anyone else have any other insight?
-
I updated my response while you were writing yours.
I don't doubt your insight. But The Googles doesn't sleep.
When you're doing a local campaign, with strictly above the board links, you should move as fast as possible.
-
That would be bad.
You should follow the rough 10-80-10 rule, whether you are building 10 links or 10,000 links. And you should always do it slowly.
I agree there are no specific percentages. You have to look at the big picture over a long period of time.
-
Let's say someone reads this and decides to get their first 10% in the crappy category. That would not be good for them. Further, there aren't any specific percentages that I'm aware of.
Yes, The Googles does have to pick the best of the worst. I'm not in doubt of that.
Yes, sometimes you inherit a mess but it seems to work. Manual reviews happen.
-
Big picture: What a good "problem" to have!
Without taking a close look at your specific URL...
...my first instinct is that the answer to your question is almost certainly a giant...
**No.
DO THE HARD THING: NOTHING!!!!** There is a real danger of overthinking this stuff and neglecting the fundamentals.
I faced the same issue with a DA72 site for a leading SME In his field who had 450,000+ backlinks....some from major media outlets and universities, but most from "nobodies" in the field. This is good!
What you want in a classic Inverted U-shaped curve in terms of DA.
-
10 % crappy links
-
80 % middling links
-
10% super high quality links
You mess with this at your peril!!!! Beware. "Bad" links are not necessarily bad in the grand scheme of universe. Every credible and authoritative site should have some. They are part of a natural link profile.
Getting rid of the <20 DA authority links could hurt...badly.
Focusing excessively on tweaking or sculpting the middling 80% of your links is probably a mistake. You could shoot yourself in the foot.
Less is more.
It might be better to just keep doing what you're doing.
This is hard...and requires great discipline!
-
-
Happy to be contrary. Another good thing about Link Detox is that the service has been trained - mostly for the good - by users manually reviewing the quality of their links. If easylinkseodirectory4u.com has been flagged enough, it's more likely to get caught by the machine.
Once you have uploaded your list and reviewed the links, you will get a pretty accurate risk rating. It scales from shades of low to high. I don't think Link Detox has ever given me a false Toxic rating on individual links either.
I'm not a client scalper, so if you would like to PM the domain name, I can take a look.
-
Excellent, quality response. Thanks so much.
I would love to hear from any disavow experts, maybe even costs of them (of course, I don't want to break any Moz rules that may be applicable).
Cole
-
Setting a DA cut-off from the outset is a bit too arbitrary. What if it's a link from a site with low DA and a low PA now, but later the site becomes the next New York Times? You don't want to disavow the next New York Times, but that's what an arbitrary number would have you do.
Further, DA and PA can be gamed to a certain extent. I'm sure Rap Genius has a pretty solid DA, but they were penalized all the same. So it would appear that using DA as a cut-off would be less than ideal.
There's no real easy way to do a disavow. You have to think about characteristics, context and intent. If you have links that pass juice, but were obviously paid - that may be a candidate. If there's a vast preponderance of links from seemingly low quality directories with exact match anchor text - those would be candidates for closer scrutiny as well. Dead giveaways are usually 'sponsored' links that pass juice.
Low quality directories usually let everyone in. You will know them by their viagra and casino anchor text. They're usually a pretty safe disavow candidate.
Does the site have a lot of links from spam blog comments from sites that are obviously unrelated? Has there been some guest blogging on free for all blogs? Those links would require some review as well.
Definitely prioritize your exact match anchor text links for review.
I would suggest you start with gathering link data from numerous sources:
- Google Webmaster Tools
- Bing Webmaster Tools
- Ahrefs
- Majestic SEO
- Etc.
Then filter the duplicates via spreadsheet voodoo. After that, drop it into a service like Link Detox. But be careful, it still throws false positives and false negatives. So again, there's no real way of getting out of a manual review. But Link Detox will speed up the process.
Are there plenty of disavow services out there? Sure, but I've never used them. I'm far too paranoid. A disavow is a delicate and lengthy process.
Are there some great disavow pros/individuals out there? Definitely. I would be far more likely to trust them. In fact, a couple will likely chime in here. Though they may be a little bit outside the budget. I don't know.
One final, important, point: A disavow is not a panacea. They take as long as they take. Though it is good that you appear to be proactive. You never know when the next Penguin filter will land. The site may be right with The Googles now, but it might not be later.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website removed from Bing and Yahoo
Hello, Our website howtoremove.guide was recently removed from the Bing and Yahoo index. The first thing we did was contact Bing Webmaster support to ask what the issue was since we did not get any notifications or messages in our webmaster dashboard. The email that we got back said “I have escalated the issue to our engineers and will get back to you once I receive an update.” Since then, we haven't received any word back from them, but we did not find any technical problems and we strongly believe we were manually penalized. We've never had issues with a search engine before, so we are at a loss what to do. Could you please give us advice as to what technical issue our website might have or what could incur a deindex penalty in our case? We want to do everything that is possible to get back into Bing and Yahoo search results ASAP. The website has primarily affiliate content, so we are doing anything we can to clean everything up, but any recommendations will be incredibly useful to us. We are also open to contacting an expert on this, but we have no idea where to look.
Intermediate & Advanced SEO | | ThreatAnalyzer0 -
Page Authority
Hi We have a large number of pages, all sitting within various categories. I am struggling to rank a level 3 for example, or increase authority of this page. Apart from putting it in the main menu or trying to build quality links to it, are there any other methods I can try? We have so many pages I find it hard to workout what the best way to internal link these pages for authority. At the moment they're classified in their relevant categories, but these go from level 1 down to 4 - is this too many classification levels?
Intermediate & Advanced SEO | | BeckyKey1 -
Better Domain and Page Authority Than my compeitors
Hi All, I have a pretty extensive question but wanted a starting point if you don't mind. I have a situation where I created 4 sites that I would say are almost identical other than I have loaned my other websites to other agents. My content is rewritten but it's still roughly the same. You will see, when I give the URL's, that they are similar, and almost identical in templates.My question is going to be, Since I have built some authority on all of these sites, is it wise to simply take them down, or just change the templates and take away the content and start over. If so, what do I do with the existing pages? Or is there a better idea I'm not thinking of? My other question is, this site: goo.gl/Tf00rc Is my main site. It has a higher domain authority and page authority than any of my other local competitors, yet I'm still ranked #13-15 for my main keywords. I will say, many of my other competitors have older domains and I'm sure didn't try to manipulate the serps either. Thoughts and recommendations? Here are my other similar sites which have almost identical templates and very similar content but not copied and pasted content. 1. goo.gl/Wwb0Tg 2. goo.gl/3gpR1X 3. goo.gl/FwD8Bk 4. goo.gl/vpuQv2 My dilemma: I want to make sure that my other agents have a great site that can perform well, as well. If I completely remove these sites, they have no site. I'll say that right now the sites that get the most traffic are the goo.gl/Tf00rc and goo.gl/Wwb0Tg then is the goo.gl3gpR1X, and lastly goo.gl/FwD8Bk so they all get about 3k, 2k, and 1k and 500 visits a month respectively. The total visits of all of these is pretty good. I feel like the max would visits would be around 10k per month in my market. Any help would be greatly appreciated as I have spent a lot of time and money getting these sites where they are only to be penalized, I'm sure, for duplicate content.
Intermediate & Advanced SEO | | Veebs0 -
Unique domains vs. single domain for UGC sites?
Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?
Intermediate & Advanced SEO | | intentionally0 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
Author rank
Can anyone tellme how to know my author rank. Is better to gain authority on my author rank +dariopropdental And if it is better to gain authority as author or as page +propdental And if a do a new post on my web every day should i place every link to the post on my profile and my page. Doenst it look spammy. Should all post have a link from my profile.
Intermediate & Advanced SEO | | maestrosonrisas0 -
Complementary Domain
Hi guys, I have the following situation I would like some help. Because my client is in Brazil, I will make up fictional names so it's easier to understand. My client is a shoe store whose domain is mangabeira.com. That is the brand name and will always be the main domain and reference of the website. We were offered the domain shoes.com. There is no intention of changing the brand name or anything, but there would be a redirect that would send the user who to mangabeira.com. My question is how much impact would that complementary domain do to my SEO performance and how that redirect must be handled. Thanks.
Intermediate & Advanced SEO | | LucasLopes0 -
Complicated Question: Removing Spam Backlinks that were Not Requested
I'm new and seeking help with the following scenario: 1. Main site: is a domain.com established authority type site 2. Second site: is a domain.org (has robots.txt to no index) but someone obviously not site owner has done negative seo campaign against the .org domain and built spammy links to it. In fact, that's all that exist on this second domain because it is used for development purposes only right now.) No one would link to this one normally as it is just secondary domain used to protect trademark and for development use.) When searching for it by domain name it does not appear on first page for search results. Checking link profile the only links that show for domain.org are spam links. Have contacted site/s where spam links were placed (no answer) Main site domain.com and domain.org have same whois and hosted on the same server as they are owned by same company Main site domain.com still appears first for its name but has lost some rankings. I am working to fix some technical issues ie: duplicate urls with CMS etc, but would like to find out what to do about the domain.org content that clearly has had someone target it with spammy non requested backlinks.) domain.com has Google webmaster tools account, no messages about unnatural liking in those reports 1. I'm not sure I should add domain.org to GWT to see if there is an unnatural link penalty applied or if this would further connect the two domains through association. If I could get some feedback/suggestions on what my options are with regards to making sure that the domain.org domain has a clean profile that would be most appreciated. Also because site owner has would like to begin using domain.org in the future for some unique content, but as it stands right now cannot because domain has been targed by poor backlinks. Anyone else run into situation where the .org or .net versions were targeted by spammy backlinks even though the domains were not actively used? What's the safest way to proceed? a) Concerned about possible co-penalty between main site domain.com and domain.org b) how to remove problems issues with domain.org so that owner can use it in future. Many thanks for your thoughts and help with this one. I appreciate any help or feedback.
Intermediate & Advanced SEO | | web0230