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  4. Is there Schema Markup for "brand name"?

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Is there Schema Markup for "brand name"?

Branding
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  • Silkstream
    Silkstream last edited by Aug 15, 2014, 9:18 AM

    Hi Mozzers,

    I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire".

    I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here.

    The site continuously rises in the ranks until it hits top of page 2 and then starts falling again.

    When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd!

    My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now...

    Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!

    1 Reply Last reply Reply Quote 0
    • Silkstream
      Silkstream @LesleyPaone last edited by Aug 19, 2014, 11:18 AM Aug 19, 2014, 11:18 AM

      Thanks Lesley, I'm not sure that this is what I was looking for though. It looks more like a way to markup what brand particular products are, rather than an organisational brand?

      1 Reply Last reply Reply Quote 0
      • Silkstream
        Silkstream @TimHolmes last edited by Aug 19, 2014, 11:16 AM Aug 19, 2014, 11:16 AM

        Thanks, I was using this for the address locality, i never realised there was a "name" property under "organisation" duh! Anyway I've added this in...fingers crossed!

        1 Reply Last reply Reply Quote 0
        • LesleyPaone
          LesleyPaone last edited by Aug 15, 2014, 1:14 PM Aug 15, 2014, 1:14 PM

          Yes, there is a schema for brand. It does need to be inside a product though from my understanding. You can find out more information about how to use it here, https://support.google.com/webmasters/answer/146750?hl=en  Also note you can nest organizational info into the brand name as well, so not only can you have brand you can information about the brand.

          Silkstream 1 Reply Last reply Aug 19, 2014, 11:18 AM Reply Quote 0
          • TimHolmes
            TimHolmes last edited by Aug 19, 2014, 11:17 AM Aug 15, 2014, 11:58 AM

            Possibly not solely for Brand but there is one for organisation which could be interpretted as brand in some instances. Maybe have a look into utilising it. Organisation Schema

            Silkstream 1 Reply Last reply Aug 19, 2014, 11:16 AM Reply Quote 1
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