Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we change the publish date in WordPress when updating a post?
-
Hi everyone,
We're going through some of our old posts in our WordPress blog and updating them, adding new information, new links, and photos. My question: If we update the posts significantly, should we also update the "published" date to today?
If we only correct some typos or a dead link, we don't touch the date. However, if we've done some real work on the post, we'd like to update the published date in order to bring it to the top of our blog feed and draw new attention to the post. However, I'm a little nervous that this could be seen by Google as spammy, as it's not technically a new post and the URL already exists in Google's index of our site.
Here's an example of a post that was published several years ago and then updated a few week's ago with new information (and a new date stamp): http://www.eurocheapo.com/blog/barcelona-tip-five-cheap-eats-under-e6.html
Any thoughts on this?
Thanks,
Tom
-
Thanks for the great answer, Ray. We have been adding a note at the bottom of the post that it's been updated. I think we'll take your advice and give it a bigger call out at the top.
-
I would say that the only piece missing is the notification to the user that the article content has been updated.
Let's say that I read your blog everyday. I've seen this post previously, read it, and the content is value-added. Now I notice that the same post is again at the top of your blog - why? When I click into the article it seems similar to me, at first glance.
I would suggest putting a highlighted notification at the top of the post that informs the read the content has been updated for the latest trands|content|info|your word here
Now it makes perfect sense to update the publish date, informs the user that there is new content in the article, and it makes perfect sense for articles that are as old as your example.
-
I would update the date if the article has had a substantial change in content or the way it was written. It may help it get crawled sooner.
Malcom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why add .html to WordPress pages?
A site I may take over has a plugin that adds .html to the pages. I searched online but I’ve only found how to add it rather than why to add it. Is it needed? If I remove it, I’ll have to be careful with SEO / indexed pages and redirects. The site is running 3.x.x and 90% of the plugins have not been updated in over 5 years including this one. Before I update to 4.7.x, I am trying to understand the landscape (pros / cons) on why something could be used and if I need to find a suitable replacement for it.
Technical SEO | | acktivate2 -
Domain prefix changed, will this impact SEO?
Our web development team have changed our domain prefix from www to non www due to a server change. Our SSL certificate would not be recognised under www and would produce a substantial error message when visiting the secure parts of our website. To prevent issues with old links they have added a permanent 301 redirect from www. to non www. urls until our sitemap catches up. Would this impact our SEO efforts or would it have no impact as a redirect has been placed? Thanks
Technical SEO | | Jseddon920 -
Changing menus regularly - will this impact SEO
We are working on an internal project, where the website owner is thinking of making regular changes to one or two items on the top level menu. Assuming they redirect the original pages or navigate to them in other ways, is there any other impact on SEO to changing the menu structure? I assume they'd submit new sitemaps after each change. Many thanks Fiona
Technical SEO | | fionah0 -
How to change the woocommerce product page permalink
Sorry Posting it again. How I can change the product URL structure. Please let me know how to fix woocommerce permalink in wordpress. My current URL is http://www.ayurjeewan.com/product/divya-ashmarihar-kwath and I want to like (only post name) http://www.ayurjeewan.com/divya-ashmarihar-kwath Attached is the screenshot of option available. qa2hZMP.jpg
Technical SEO | | JordanBrown0 -
Wordpress BackupBuddy adding ?doing_wp_cron= in URLS
Hi Has anyone found WordPress Backup Buddy causing a problem with SEO. I understand why it does it, but wondered if anyone experienced issues with this? Only sometimes it adds /?doing_wp_cron=****** on to the end of a URL Thanks Tom
Technical SEO | | TomPryor831 -
Removing Media from Wordpress
I've run the seomoz on page report and found an interesting issue. I'm using wordpress and it seems that every picture I add to my articles seem to be added as separate pages to the site. I'm having to go to each and every picture and creating a meta tag and description to it. I still get duplicate content issues with the same. On my Disqus system, I get the same pictures added just as a page or article would look like. What can I do to avoid this?
Technical SEO | | emasaa0 -
Blog article URL - with or without date?
Quick question to all you folks: does including the date in a blog article's permalink affect rankings? For example, here's an article with the month and year, as well as the blog title: http://www.ayzanyc.com/blog/2012/12/difference-between-hot-chocolate-hot-cocoa/ Is it better to omit the date and just put the blog title? Also, if is better to avoid using the date, is it worth it to change the link structure of our previous articles (given that the URL will now be different), or should we just focus on future articles? Thanks ahead of time for your advice.
Technical SEO | | onurkiyak0 -
How to rewrite WordPress permalinks for reverse proxy?
Our main site, www.domain.com, is on an IIS 6 server. When we started our blog, we wanted to put it in a subdirectory (domain.com/blog), but we couldn't because our IT people refused to support it. Instead, we built it on a third-party Apache server and configured it to open under blog.domain.com. However, I came across this SEOmoz post about the glories of reverse proxies, so I've persuaded our IT people to take a swing at it. We got it to work on a staging server, but the permalinks won't change (still appear as blog.domain.com/slug). The IT guys say it's due to a configuration problem with WordPress. Can somebody out there point me in the right direction as far as working out the URL issues with this?
Technical SEO | | ufmedia0