Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link building with PDFs
-
I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website.
The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves.
Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.
-
Why not convert the PDF to HTML yet still have a download PDF button for clients if desired? Heck there are lots of free tools to do this, but check the code. Or you could just use an ALT tag which aren't just for images but for objects. Not sure if PDF's with ALT tag give much link juice, and if I HAD to keep it as a PDF, I'd convert it to a compressed JPG file and use an ALT tag so that Google knows what the object is and keyterms.
-
Hi there,
Yes PDF do pass link juice, they are not the most optimum links however there is a nice pro's and cons on it over at search engine land
You can also find a fantastic guide to them over at lunametrics
Hope that helps & good luck.
*Phantom down voter?
-
I think this has been covered a few times, infact also only a day or so ago.... I would suggest you read Egol's comment in the following Q&A.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
India link building - any good ?
Hi Everyone We have clients that have very small budgets. We thought about outsourcing our link building to India to help with costs... Can anyone recommend any good Indian Link building companies that are well priced and that you have seen good results from ?? Any help would be much appreciated Thanks Guys Gareth
Link Building | | GAZ090 -
DA vs PA when building links
When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?
Link Building | | studio35design0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Link building for a product review site
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category. Assume only the following: The website is basically a blog Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content The website is in a local, non-english language Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes? So far, I'm thinking the following: Product manufacturers (very low success chance, as the review site is fairly new and in a localized language) E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review) Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new) Any ideas would be appreciated, thanks!
Link Building | | mihaiaperghis0