Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Outreach Tips - what to say
-
Hi,
I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature.
I go to the search and type in "Friends who like weight loss"
And I get a couple of friends who have liked a major weight loss site
After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend".
I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss.
I can message these people (less than 30 a day)
Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming.
Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit.
My website is bobweikel.com if that helps.
How do I do this with the utmost integrity?
Thank you.
-
Hi Keri,
Yes, I figured that out. I only choose the people I can "follow" and message them telling them that I'm into weight loss too and see if they want to do a friend request. Once they're friends then I cultivate a relationship with them, tell them what I do, and do things like offer a free session.
I'm still struggling a bit with keeping my integrity. I'm a very honest person and I don't want to mislead people.
I'm going to do some facebook advertising too, but this question is about a free strategy.
-
Also, are you planning on paying $1 or so to get into the user's regular inbox? If not, you may wind up in their "other" mailbox, which many people don't know even exists.
Why not try Facebook advertising instead?
-
Hmmm. It really is cold calling. If anyone has some good cold calling emails that they can show me that might be the next step. Any advice is appreciated.
-
Hi BobGW,
Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming.
Well, regardless of your intention, you're still connecting with someone that didn't ask for your communication. Rather than think of it as spam, it's more appropriately cold-calling.
If someone cold calls you, how do you feel? Chances are that more most of the time you disregard because you feel like it is spam and non-value added. Try and find some cold call emails that you were attracted to - what made them effective? Can you adopt a principle they used to your own service?
Review your past clients that you've helped successfully - do they have friends that could use the same help? If you can get the validity of a friend, then reaching out to the next person won't be as difficult.
Try and focus on personalization - what about this individual makes you think you can help them? Have you helped similar people with the same problems and can express the result?
Keep it short and direct.
Relieve any pressure in the sales process. It's great that you provide a free 30min consultation, but that still scares people away. A lot of people feel like if they go in to see someone for a free consultation, they are still pressured into the sale. Attack that upfront (if you see it being an issue) and maybe point out that you don't allow a sales decision to be made at that point - i.e. after the free consultation you will reach back out to them and let them know they can be part of this program now that you've qualified them.
Use natural language and adapt your script to the individual. You'll quickly lose people if they feel like you are just blasting them another pitch message.
I hope these tips help, best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
Removing Facebook Pages Without Admin Access
A few years ago someone started a Facebook page for my company. It has about 15 fans and is not active, however it is ranking in Google because of it's age. I want to delete the page (so that the real official Facebook page will rank instead). However, I do not have access to the original admin account and Facebook is not responding to my removal requests. Any suggestions for what I should do? Thanks!
Social Media | | theLotter0 -
Anyone tried out facebook like services from Fiverr?
Fiverr offers services like 1000 likes for $5!!! (and they seem to deliver) Sounds great but what is the catch? Has anyone tried out these type of services and more importantly what are the potential penalties?
Social Media | | Wallander0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0