Why is MOZ and Google search Volume so different?
-
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust?
Thanks,
Don
-
You've answered a question I've been searching for today so thanks Bryan.
Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?
Thanks
Jason
-
Thanks Donna and Bryan.
I will check out Rand's article.
-
Totally agree Bryan.
-
Oh no question about that Donna!
To my knowledge there aren't any tools that can/will give exact figures. But in comparison to the Moz Keyword Analysis tool (which provides BING search results), using Google Keyword Planner is about as close as you can get to an "approximate" number.
All these tools do is provide us with an idea of what to focus on. Like Rand mentioned in his post (which is great)...
"THE IMPORTANT LESSON: Running discovery-focused searches in AdWords may not show you all the valuable/high-volume keyword phrases connected to a word/phrase."
And then he goes on to recommend ways to address the challenge. FUN FUN FUN!
-
And even then, you have to be careful because Google lies by omission. Rand explains in this Moz Blog post dated February 14, 2012.
-
Absolutely!! Glad I could shed some insight on this for you.
But to answer your question, I would only use/trust Google's Keyword Planner especially since you can narrow it down to specific areas and get actual SPM data.
Have a great weekend and good luck with your project!
-
Yep! kind of crazy.
Well, thanks again. I guess we live with it.
I really appreciate your timely response.
-
Unfortunately yeah that's the deal man.
When I first saw what you are seeing I called into Moz and was like HEY!! What is this nonsense? That's when they dropped it on me that Google doesn't provide them that information.
So the only data you get that is actually from Google (even when you select the "Google" drop down option) is the Keyword Difficulty.
-
Hi Bryan,
So even though I selected Google using the drop down button, it really doesn't matter, I'll still get Bing results? I see the note at the top that you are referring to. If it doesn't use Google results I would think they would remove the selection for Google from the drop down selection.
Thanks for the input.
Thanks,
Don
-
Hey Don!
The reason is because Moz keyword tool pulls the SPM (searches per month) data from Bing unfortunately. Google doesn't allow Moz to access this info from their API.
If you notice up at the top of the column it actually states "BING Search Volume". I've added a screenshot to reference. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help us with Moz Academy!
Hey Q&Aers! I just wanted to create a discussion thread here to talk solicit some feedback and help with Moz Academy! We want your help coming up with future lessons so we’re getting you the content you need. So, think about what you’d or your team would like to learn from Rand and others at Moz. Let us know! “So, what is Moz Academy?” you may ask. Well, Moz Academy gives subscribers the power to be better marketers, which will enable them to use Moz’s products with more depth and awesomeness. We want to provide a hub of marketing knowledge that will create a stronger community where people can teach each other while using Academy as a frame of reference. The key to this project is empowering you to kick even more ass than you already do! If you have any questions about Moz Academy, feedback about lessons, or ideas on a future curriculum please feel free to get involved in the discussion below. Looking forward to see what everyone comes up with.
Moz Pro | | Nick_Sayers1 -
Ignore Moz Notices?
Hi All, I read an old post (2011) about ignoring rel canonical notices from Moz. I wondered why they can be ignored? The thing is, it's showing a bunch of rel canonical errors for my pages but I know I have the tag right. At the risk of being offensive.. can the notices be ignored because the Moz data is erroneous? I'm not sure what to make of this. Thanks!
Moz Pro | | xvpn9020 -
SEO Moz Rank Report
Anyone else noticing the rank reporting seems to be off? My reports are showing "not in top 50" for some keywords that my site is on page one for. Not in places listings either because I know that can throw things off! Anyone?
Moz Pro | | RickyShockley0 -
How to increase ranking on google by using pro seomoz
Hi Team, I am trying to get good rank on this 2 keywords, gift card http://www.giftbig.com/gift-cards.html and gift vouchers http://www.giftbig.com/gift-vouchers.html, can anyonw suggest me how to rank on these 2 keywords. Now I m using SEO moz pro to get the solution.
Moz Pro | | Joydeep_das0 -
Grade F pages - all first in Google
Any anyone explain what value the Grade pages are if, as in my case, I have 9 Grade F pages of which 4 are in first position on Google, 1 is in second and the rest are 4th! I understand why SEOM might be flagging them as Grade F (keyword use in tags etc), but it seems it must be looking at the wrong clues if it still thinks that its recommendations are the most relevant to improving position. These are not obscure terms (Spy devices, electronic surveillance, spy systems, surveillance systems) for a UK site (www.spycatcheronline.co.uk) I appreciate that the points highlighted may need to be addressed, but clearly the pages/site are doing something right to come first - does this not devalue the whole Grade system on SEOM? Charles.
Moz Pro | | MrFrisbee1 -
Structurize campaigns in SEOMOZ for different languages & keywords
I have a website in 3 different languages as www.mysite.com/fr annd www.mysite.com/en what is the best way to track keywords in different languages in SEOmoz how do i structurize the campaign? Do i create a seperate campaign for every language?
Moz Pro | | MiaClientdata0 -
SEOmoz v's Google Webmaster Keyword Ranking
Hi, how accurate is SEOmoz keyword ranking v's Google Webmaster? Some Keywords in SEOmoz say I'm in position 3 in Ireland for some Keywords and in Google Webmaster they are figures like 16. I understand in Google Webmaster that the keyword position is an Average What should I be going by and what is the credibility of both ranking estimators?
Moz Pro | | Socialdude0