Using structured data for reviews - for negative or warnings.
-
We all use review markup today and we use it linearly as only a vote up or down. My question is around a site that will judge the negative impacts of given chemicals introduced into certain waterways. (Sorry, I must protect the client so I cannot give out all the info; I hope this is enough for a reasonable understanding.)
Is there anyone who has ever used or is aware of any markup that does not result in a star? So, if we use the current system, we end up where a bad chemical gets a ton of single stars. In essence what we are measuring is degrees of Positive. With four stars there is no zero positive, but 25%, 50%, 75%, and 100% (Ok unless it is aggregated).
I want to be able to show degrees of negative and obviously stars would be confusing. So, have a symbol that connotes a negative (skull and crossbones, X, !!, etc.) and the more of these someone marks shows more displeasure or more danger. Are there any ideas for this or any occurrences already on the Internet you may be aware of?
Preference would be to be able to at some point have search engines show them as snippets.
Thanks to all you Mozzers,
Robert
-
Hello Robert,
That I know of there is no micro-data markup for your specific need. However, you should be able to use the review rating for now. You can show the skull and crossbones or happy faces or whatever you need to show to the user, and then use the Rating or AggregateRating schema to translate that into what Google needs, which is essentially a number range from 1-5. These would show up as starts in the SERPs, but you could show them with whatever icons you like on your website.
-
Hello Fabioricotta
Thanks for the well thought out answer. If we were individually coding each review that would work but we are working with a lot of searcher generated reviews and wanted something that would be recognized by the search engines as well for the review.
I do give you credit for great thinking on this though! Thanks a ton. (Sorry, I went dark for about 10 days and did not answer back.)Robert
-
Hi Robert,
Have you try special characters on meta description? Instead of showing the first 5 letters on your meta description, you can use something like this character "" to represent your review about it. Does it work?
You can find the complete list of UTF-8 symbols here: http://www.w3schools.com/charsets/ref_utf_symbols.asp
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Success Getting Fake 5 Star Google My Business Reviews Removed From Competitors?
Hi, I am working on a competitor who is obviously building up fake reviews using a 3rd party service. I need to build more evidence. A majority of his reviews on Google My Business, they are done by reviewers with very few reviews (no profile pic), and that seem to review 3-4 companies in the Chicagoland area the exact same day. This happens again and again. It started about 1.5 years ago. Before that everything looks normal. Any idea how much proof I need to actually get those reviews and/or his company removed? I am working on getting access to a private group on Facebook where he talks about it. Thanks in advance!
Reviews and Ratings | | vetofunk1 -
I'm wondering if reviews services like yotpo and reviews.io are worth it.
The reviews services advertise that your reviews and stars will be placed in your Google search results and this helps with rankings. Does anyone have experience using Yotpo or Reviews.io with a brick and mortar business? Or, any business for that matter? Thanks,
Reviews and Ratings | | Jarod45660 -
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
User ganarated reviews and SEO
Have ideas on how to present hundreds of user ganarated reviews on website in a Google friendly way? "Load more" / calling APIs / or pagination seems to have disadvantages for ranking for this content. Any suggestions, inspiration, tools and articles appreciated.
Reviews and Ratings | | Joseph-Green-SEO0 -
Should you disavow links from good websites that mention your brand in a negative way
Hi, I have recently asked a client to download their disavow file and send it over for us to review. One thing that stood out is that they have disavowed URL's from really good/ trusted sites, just because they mention the client's product in a negative way. This isn't how I would use the disavow tool. Is this an abuse of the disavow tool, or is there a benefit to using it in such a way?
Reviews and Ratings | | HubMDP0 -
Has Anyone Ever Used Nearby Now App for SEO?
Hello Moz World, I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app? As always, thank you for your feedback and time. Best Regards, Will H.
Reviews and Ratings | | MarketingChimp100 -
Review of my site, just starting seo and looking for any tips
Hello, Just after advice for a website I've recently relaunched, started very basic seo. However having loads of pages it’s hard to dedicate the time to get the on-site seo completed. Question for Ecommence sites, do we really need to individually content on all pages? I've also start link building & will be setting up blog, Am debating which task too complete first Or maybe combination of them all. I think due to my dyslexia I keep putting the blog off as you can properly tell English is definitely not one of my strengths. Anyway am looking for advice not just on seo , design too, what your opinions ? I have good concept for marketing just learning the ways to implement it, my website sportingdesires dot com. I believe everyone desires some kind of sport or fitness activity, a hobby you enjoy... mine is football (soccer) hence why I started selling branded football merchandise and ventured into Rugby, Basketball and American football. Will be adding other sports, really need to impermanent a blog... all in good time I suppose. Sorry for my rambling please leave any feedback good or bad I promise I won’t hunt ya down (lol) in all serious am just looking for eyes from people it always help to get mixed reviews and opinions. If you’ve read this far well done and thanks ste
Reviews and Ratings | | sportingdesires0 -
Reviews Duplicate Issue
Hi, I have one query, Can we use the reviews displayed in one website to other website. I mean I have one product and has different websites for that. Can i use the reviews that i got in one of my website in my other website. Will it bring any duplicate content issue? Also one more question for example, consider i am running a review website, can i list the reviews that has been displayed in different websites to my review websites . Whether it will bring any copyright issue?
Reviews and Ratings | | WebOps-SEO0