Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
-
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue.
I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines.
Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks?
I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
-
Thanks Kate!
I didn't know that about the Facebook relationship. I'm seeing some improvement, and it looks like it's due to changes like the ones you're mentioning. It's like Bing/Yahoo are just a couple years behind and are still using factors Google has moved past or doesn't pay as much attention to.
-
I do not know of major differences, but it might be worth taking the time to research what is ranking in Bing/Yahoo over your client and compare. Back in the day (2 years ago) I heard rumor that some of the old things still applied: H1, H2, H3 tags, keyword density, etc. That and there was a bigger focus on just number of links. But none of this should change what you are doing. There should be a focus on good site structure, on page tagging, and page/domain authority through links.
The only other thing is to remember that Bing has a relationship with Facebook and can use Facebook social data directly. Not to say that it's the major factor here, but it is something Google does not have.
Just a thought.
-
EMDs do seem to have more significance in Bing, but that doesn't help me optimize his existing site.
Thanks for the input.
-
Thanks for the input. This is client that cannot be convinced to change his focus from Yahoo! and his ranks are great on Google.
Everything I research, and my other clients' performances, suggest good SEO isn't search engine specific, but it appears to be in his case.
-
If you do SEO for germany and want to rank in bing - buy an EMD thats enaugh. Sound scarry but it works. But in germany you can earn 2 clicks in a month on search querries wich are searched in Google thousendtimes a day.
if we take a search query, than we say: google something - noone googles something on bing. to google is now a german word for "search in the internet" and has his place in our dictonary.
But I think the differnce normal couldn't be so big. MoosaHemani must be right - I truly hope bing delivers better SERPs in countries where webmasters and searchers use bing.
-
Ok, so this sounds funny to me because all giant search engines are a little different from each other but do not intersect each other which mean if you are optimizing correctly, you probably should get better rankings in all the 3 search engines that are Google, Bing and Yahoo!
If I would be at your place I would have convinced client to understand why Google is more important than Yahoo and at the same time I will do the competitor analysis of the websites who are above me and would have figured why they are outranking me on Yahoo!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best proxy service to browse the Google from different countries to check the ranking
Hi Moz community, We need to check our website/pages rankings for random keywords at random timings in different countries. Beside checking in search console, we would like to check in browser. But Google now is not allowing us to browse the results of other country. I would like to use best proxy service to browse Google from different location to check how our pages are ranking & fluctuating. Please suggest on this. Thanks
SERP Trends | | vtmoz0 -
Cant find link google are saying is inserted
Guys, one of my sites are coming up as "hacked in Google". I have looked for the link they are suggesting but cannot find it in the database. I have tried to resubmit but they are saying It is against the terms of service.
SERP Trends | | Johnny_AppleSeed0 -
Good rankings with Google but difficulties to enter on Top 50 with Bing and Yahoo?
Hi guys, I'm facing this problem with some websites that I'm trying to optimize for the search engines. I've worked on a good SEO on Page and I've had not so many difficulties to get good ranking results on Google. The problem is that I'm not having any result with Yahoo and Bing, even if I've sent the sitemap to the Bing Webmaster Toll and I'm keeping under control the possible crawling errors both on Google and Bing Webmaster Tool. Can someone please help me with an explanation?
SERP Trends | | OptimizedGroup0 -
How google identify that web page was updated and want to index again?
How Google robot identify that these many pages were updated on particular web site?
SERP Trends | | ankit.rahevar0 -
Tool to search for google ads from a competitor
Hello, I wonder if there is a tool where I can insert the webadress or an keyword and get as a result all the ads from the given webadress or keyword, showing up the real keyword, title and promotion text. Does someone has an idea if this kind of toll exist? Thanks for your answer. Kind Regards Mike
SERP Trends | | niceguyseo0 -
My customer has about 50 domain names they own, what can I suggest they do with them to increase SEO?
This customer has purchased about 50 domains over the years and has them all redirecting to their main website. What could I suggest they do with all of these domain names to increase SEO? Any ideas are greatly appreciated... Thanks!
SERP Trends | | jboddiford1 -
Google Places Optimisation
There are 2 parts to my question, Part 1 - Does anyone have any advice on how to optimize for google places and do you know of any good links to any resources on this topic? Part 2 - Is there a way to optimize feed submissions to shopping search engines like google base, shopzilla etc. Thanks
SERP Trends | | gregster10000 -
Google Shopping
Hi There, We're promoting an ecommerce site that has a very high authority and very good rankings for many different products but the thing is that the site doesn't appear on google shopping. What do we need to do to make it appear there and have good rankings in the google shopping engine?
SERP Trends | | liors0