Do these items affect Google ranking or Quality Score?
-
Hi community, After my first crawl of a site that I'm working to improve the SEO on, I find that I have about 500 issues regarding missing Alt Text and Title text for images on my site, as well as about 175 issues with regard to duplicate meta description, missing meta descriptions, and too short/too long meta descriptions. My client is not sure it matters to fix these items and only wants to do so if they have an affect on Google ranking or Quality Score. Does anyone know? Thanks!
-
I agree and I disagree. I know in this case it could be considered "low priority" but in all reality, this is the snippet you want showing when someone searches for your keyword, so it really should be optimized with the rest of the meta data, all at one time. Changing bits and pieces isn't the most efficient way to get it done. It is more likely to see a change in rankings when the on page optimization is all completed correctly at one time.
Use the on page grader tool here to double check each page individually. It will give you a list of the things you need to change to best optimize a page for a particular key term.
-
Fix the alt and title tags on the images, and while you're at it rename the images so they are relevant as that was likely not done. As far as meta descriptions, that will not help you rank, but can affect clicktrhough rates in the SERPs. My thoughts are you probably have a lot more cleanup to do and adjusting meta descriptions should be a lower priority task.
-
The HTML data you are referring to is extremely important. This is first level SEO. Your HTML is the first part of on page optimization. That is where you highlight the keyword your page is about. If there are duplicate meta tags and descriptions you will have a really hard time ranking for any key terms in your content.
-
Yes all of those can negatively effect your ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Multiple Page Titles hurting my rankings
The platform that built our website has, for some reason, put multiple page titles on all of our webpages: https://www.backyardadventures.com/ If you open this page and "View Page Source" you will see that there are 50 page title tags (). There is one with our actual page title, but there are 49 others that look like this: <title></span><span class="html-tag">lock</span><span class="html-tag"></title> or <title></span><span class="html-tag">bubbles2</span><span class="html-tag"></title> are just two of the examples. The company said that because they are in a svg tag () they are fine. The title tags show up on some of the Moz tools. Is this effecting our rankings?
On-Page Optimization | | PageLogic0 -
Best way to give away rank?
We have a set of branded and unbranded keywords that we want our product site to rank very high for. Right now, our support site owns the first page of rankings for most of the keywords we care about. What is the most efficient way to give the rank currently enjoyed by our support site to our product site? Both have very high domain authority and tons of backlinks. Here are some factors that might apply: Support site has lots of copy including these keywords, while product site doesn't (yet) Support site doesn't currently include a lot of links to the product site (and vice versa) They're on the same domain -- support is at support.domain.com, product is on www.domain.com Support site has many more pages and their URLs are more semantically related to keywords I know there are lots of structural improvements implied by the above -- on the product site, increase the amount of copy (and landing pages) focused on keywords and significantly improve internal links, etc. But I'm wondering if the fact we control both sites gives us any options we wouldn't have in a competitive situation?
On-Page Optimization | | hoosteeno0 -
Frustrated by Google Search Result
We have a page on our website for our review of the "Voltage" shisha flavor by "Social Smoke" (Social Smoke is the brand). Voltage is one of their hookah tobacco flavors. https://www.hookah.org/social-smoke-voltage-flavored-hookh-tobacco/. When I search for "Social Smoke Voltage Review", our page is at the bottom of the first page result. We have a video, decent content on the page, and a review function. We've implemented correct Schema code too: https://goo.gl/iwCP7E. When I use the page grade tool on Moz. Our page ranks B for that keyword but the results number 1 and 2 and 3 on Google all rank C or D. Our video and review schemas don't show up on Google search result either. We have a good community online. Our social media pages are popular. We share the blog posts on the social media accounts fairly regularly too. We have an old and established website. From what I understand we are following all of Google's standards and rules too. What does a website owner gotta do?
On-Page Optimization | | Heydarian0 -
Higher PA and DA but lower ranking?
I am having problem with my product pages not ranking as high as I would expect them to be. http://i.imgur.com/z3aTwUG.png (or see attachement) This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking? z3aTwUG.png
On-Page Optimization | | Entertainment0 -
Google is not taking the title I set
Hi Everyone, I have the following website I am trying to SEO www.forcor.com.ar. As usual, the client decided to SEO the website after it was made by a developer that is not specialized in SEO. I am having the following issue. Google is not picking up the title I defined for the homepage. I have changed it multiple times and Google continues to take the title that was defined when the website was launched which was about 6 months ago. I also tried to verify if the title is being defined by some other website and so far I do not find any evidence that supports this. This is the title seen in the SERP (GOOGLE) as of 6 months ago - Forcor S.A: Repuestos Ford - Concesionario Oficial de Ford This is the one that is programmed via Yoast - <title>Repuestos Ford - Concesionario Oficial de Ford - Forcor S.A</title> The funny thing is that Google is picking up the correct Meta Description. Any suggestions on how to get Google to pick up the programmed title??? Another interesting fact is that Yahoo is picking up the correct title as you can see here
On-Page Optimization | | Carla_Dawson0 -
How to find google indexed pages
I can't find where the # of indexed pages are on my google analytics. I tried the instructions below, but the index status was not an option on my dashboard. View the Index Status page: On the Webmaster Tools home page, click the site you want. On the Dashboard, click Google Index, and then click Index Status.
On-Page Optimization | | SoftwareMarketing0 -
Google Webmaster Tools - Inappropriate Keywords
In December our website was the victim of a devastating pharma hack. Google Webmaster Tools never reported malware on our website, but our keywords within Webmaster Tools were all changed to keywords related to mens and ladies watches. Our Google organic search rank and resulting traffic has been dramatically impacted. Since realizing we were hacked, we rebuilt our website from the ground up with a clean and updated installation of Joomla CMS (from 1.5 to 2.5) and changed to a more secure server. As of December 21st, 2012, our website has been clean of the phama hack. We wrote Google and told them what happened. They replied with a "no manual spam actions were found" message. Unfortunately, Google Webmaster Tools still reflects all of the hacked keywords for mens and ladies watches. We are watching our Google Webmaster Tools everyday waiting for Google to remove the hacked keywords. It's been a little over a month and still only about 5 of the first 100 keywords have anything to do with our website. What do you recommend we do to expedite the removal of these inappropriate keywords in Google WMT?
On-Page Optimization | | TCM-SEO0 -
What´s the penalization extent applied by Google?
Hi! I still don´t get this web site penalization applied by Google due to duplicate content. My site has many of pages that were among the first positions for top keywords (A Photoshop web site). Those pages were linked by sites like LifeHacker, BoingBoing, Microsiervos, SmashingMagazine, John Nack, and many other well known blogs. After mid February 2012 everything went down the drain. I lost half of my traffic and my well ranked pages are now almost nowhere to be found. I have plenty of ads in some pages of my site, and duplicate content (amazon product description only) in other pages of my site. So, the good quality pages my site has, are no longer considered as good quality just because I have some duplicate content or ad filled pages? I´m not complaining. I´m trying to understand this. Google needs to serve good information to their visitors. But since they found some trash in my site, they decide to remove both the trash and the good information from the search engine? That doesn´t sound logical to me. Why don´t they just remove the trash and leave the good content? Of course, I understand that information is added everyday and some may come up with something better than mine, but dropping 40 or more places in the ranking sounds more like a penalty to me. Again, I´m not complaining (although it sounds like I am!), just want to understand the reasons behind this. Thanks, Enrique
On-Page Optimization | | enriquef0